Make It Meta: What Is Metasearch and Why It’s Important for Travel Marketers

Dave Goulden | February 3, 2022

By Dave Goulden, VP of Product at Sojern Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing approach doesn’t stop there. In today’s marketing landscape, hotels must also leverage metasearch, as it has the power to drive big results. Metasearch has the potential to be one of the most powerful marketing channels available for travel brands. Metasearch helps travelers with one the most important factors when considering travel: price. Travele...