Linchi Kwok | July 29, 2020
By Linchi Kwok The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process. The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix. The empirical study about 7 Ps of home-sharing services Building upon the 7 Ps marketing mix framework, ...
Shep Hyken | July 8, 2020
By Shep Hyken Getting customers to review their experience with you is powerful. Before they make a purchase, go to a restaurant, stay at a hotel and more, many customers do online research, which leads them to reviews that help form their opinion of products or services they want to buy—or even the company they want to buy it from. Nothing new there. How do you get reviews? Well, the easy way is to ask for them. By the way, I recently interviewed Rupesh Patel on Amazing Business Radio, and he shared the “secret sauce” on how he gets amazing guest reviews for his hotels—and his recipe can work for any business. I suggest gi...
Jessica Kaiser | November 21, 2019
By Jessica Kaiser Good, bad, and unusual, managing your online reviews can seem daunting, but with the right knowledge of what customers and critics online respond to, it doesn’t have to be. Getting reviews by encouraging customers to share their experiences has some clear-cut benefits. If someone had a positive experience and shares it online, your brand gets a public-facing declaration of a content customer. There are also some other benefits that may even seem like a negative at first glance, such as your hotel receiving a bad online review (more on this below!). From Facebook to TripAdvisor –anywhere your organization can receive r...
Luxury Resort in Hawaii, Prince Waikiki, Selects Cendyn
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Hotel Investors Across Europe Have ‘Wall of Money’ and Confidence in the Sector’s Ability to Recover, Hears Webinar
MMGY Global’s Latest Traveler Research Shows a Significant Jump in Confidence in the Safety of Domestic Travel
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