Cornell’s School of Hotel Administration
Rating Rate: How Hoteliers Made the Right Decisions This Time Around
HotStats | April 7, 2022
One of the bright spots for the hotel industry amid the pandemic was the ability to hold—if not drive—average daily rate, particularly in leisure-led, drive-to markets. It is something that evaded hoteliers during prior calamities, including 9/11 and the Global Financial Crisis of 2008, when hotels slashed rates in an attempt to win back demand. It proved a faulty strategy. But understandable: The knee-jerk, common-sense reaction to depletion of demand is to do whatever it takes to offset that reduction. That means filling rooms by any means and the biggest lever hoteliers have at their disposal is rate. The problem with that move is t...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent
Today's News
Double Digit Growth in Global Hospitality Industry for Q4, With Europe Leading the Way
Knowland Account Alerts Feature Uses Push Intelligence to Provide Hotels With a Competitive Advantage in Account-Based Sales
Analyzing MGM and Caesars Cyberattacks: Lessons in Cybersecurity Preparedness
Timothy Caspare Appointed Executive Chef at The Vanderbilt, Auberge Resorts Collection
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.