Brett Thoreson | November 2, 2022
By Brett Thoreson Google has won the metasearch war, and hotels are looking to the online search powerhouse to drive more direct bookings Jimmy Wales once said, “If it isn’t on Google, it doesn’t exist.” In many ways, Wales was correct – Google is, after all, often viewed as the ultimate gatekeeper of the internet. If we want to know the answer to a question, the lyrics from a song, the date of an event, the location of a business, the public rating of a restaurant, or the details of a travel destination, we Google it. The platform is as much a noun as a verb. Its utility is inherently baked into our personal and professional ...
Brett Thoreson | October 19, 2022
By Brett Thoreson In less than 85 days, 2022 will come to a close as we usher in 2023. It’s hard to believe the speed at which this year seemed to pass, a stark (but welcomed) contrast to the two years spent in relative stillness due to the pandemic. For most of us, this past year felt like a breath of fresh air – an opportunity for social and economic redemption after one of the most challenging experiences of our time. For industries like hospitality, 2022 represented a long-awaited period of recovery, a finish line to the pandemic, and a starting line to a new landscape and a new wave of travelers eager to make up for lost time. ...
Brett Thoreson | October 4, 2022
By Brett Thoreson Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests Since its initial release in 1936, Dale Carnegie’s timeless book, How to Win Friends and Influence People has sold more than 15 million copies. The book has become something of a bible for individuals looking to excel in their personal and professional lives, built around the sentiment that dealing with people is no easy task to master. Often, it’s the biggest problem we face. Throughout its chapters, Carnegie outlines six ways to make people like you, the twelve ways to...
RezRecover by CartStack | June 21, 2022
Leveraging great success in the eCommerce space, CartStack enters the hospitality industry in full force to offer best in class booking recovery solution RezRecover MINNEAPOLIS, MIN (June 21, 2022) – Hospitality and travel companies across the globe are wrestling with the multibillion-dollar issue of booking abandonment, also called reservation abandonment. Founded in 2013, the leading eCommerce sales recovery platform, CartStack, has developed RezRecover to solve this costly problem for operators of hotels, resorts, and multi-property groups. The travel industry has seen a notoriously high rate of shopping cart abandonment. Data fr...
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