Meng Mei Maggie Chen
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Marketing Trends in Hospitality: From Technology to Niches
February 13, 2018
By Dr. Meng-Mei Maggie Chen
Over the past year, Google made major inroads into the travel and tourism sector, changing the layouts of Google...
Winning Strategies to Bring in New Customers
July 31, 2017
by Elisa Chan and Meng-Mei (Maggie) Chen
How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion...
Four Actionable Steps to Stay Relevant Through Customization and Personalized Services
March 28, 2017
by Meng-Mei (Maggie) Chen
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel)...
Chinese Hotel Brands Expand Overseas but Face Challenges on the Way
March 3, 2017
by Stuart Pallister
As more and more Chinese tourists go abroad on holiday, China’s budget hotel chains are expanding overseas to serve the...