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Tag : meng-mei maggie chen

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Luxury Hotels: What’s Their Digital IQ?

March 21, 2019

By Meng-Mei Maggie Chen In response to existential threats posed by disruptors like Airbnb and Google, luxury hotels continue to grow digitally through...

Marketing Trends in Hospitality: From Technology to Niches

February 13, 2018

By Dr. Meng-Mei Maggie Chen  Over the past year, Google made major inroads into the travel and tourism sector, changing the layouts of Google...

Winning Strategies to Bring in New Customers

July 31, 2017

by Elisa Chan and Meng-Mei (Maggie) Chen How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion...

Four Actionable Steps to Stay Relevant Through Customization and Personalized Services

March 28, 2017

by Meng-Mei (Maggie) Chen  Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel)...

Chinese Hotel Brands Expand Overseas but Face Challenges on the Way

March 3, 2017

by Stuart Pallister As more and more Chinese tourists go abroad on holiday, China’s budget hotel chains are expanding overseas to serve the...

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