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Tag : margaret mastrogiacomo

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Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

June 21, 2018

By Margaret Mastrogiacomo, VP Strategy This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

April 23, 2018

By Margaret Mastrogiacomo, Vice President Strategy This month, the latest digital innovations include new publishing features on Google My Business listings,...

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

April 20, 2018

By Margaret Mastrogiacomo, Vice President Strategy By now you’ve probably heard of the General Data Protection Regulation (GDPR) and should have started...

From Dreaming to Booking Part V: The Experiencing Phase How to Capitalize on the Experiencing Phase of the Travel Planning Journey

April 3, 2018

By Margaret Mastrogiacomo, VP Strategy This article is the final contribution in a five-part series that uncovers top strategies for reaching potential guests...

From Dreaming to Booking Part IV: The Booking Phase - How to Capitalize on the Booking Phase of the Travel Planning Journey

March 22, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part four in a five-part series that uncovers top strategies for reaching potential guests in...

Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

March 20, 2018

By Margaret Mastrogiacomo, VP Strategy By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an...

From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey

March 15, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part three in a five-part series that uncovers top strategies for reaching potential guests in...

Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line

March 12, 2018

By Margaret Mastrogiacomo and Max Starkov Background: Recently Airbnb announced the formation of a technology partnership with SiteMinder, a cloud-based...

From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey

March 8, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful...

From Dreaming to Booking: How to Capitalize on the Full Travel Planning Journey to Increase Direct Bookings

February 27, 2018

By Margaret Mastrogiacomo, Vice President Strategy This is the first article in a five-part series that focuses on reaching potential guests throughout the...

Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy

June 5, 2017

By Max Starkov and Margaret Mastrogiacomo Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device,...

Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line

January 11, 2017

By Margaret Mastrogiacomo It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local...

How to Jumpstart Your Hotel’s Direct Bookings Through Multichannel Campaigns

November 21, 2016

 By Margaret Mastrogiacomo Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with...

Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings

July 5, 2016

By Margaret Mastrogiacomo and Max Starkov Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they...

Does Investing in Social Media Advertising Pay for Hoteliers?

March 31, 2015

Five Tips for Navigating the Pay-to-Play Social Media Landscape By Margaret Mastrogiacomo Last week, I presented at the 2015 EyeForTravel Social and Mobile...

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