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Tag : hebs

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Et tu, Brute? Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Industry

September 28, 2015

By Max Starkov   Topic of the Day   Background Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for...

Don’t Sleep on Google Penguin: Adopt a Solid Defensive SEO Strategy

September 24, 2015

By Asher Fusco When Google Penguin originally rolled out more than four years ago, it impacted results for a staggering 12 percent of search queries. The...

HeBS Digital Wins 5 WebAwards, Including Best Hotel and Lodging Website

September 11, 2015

Summary: HeBS Digital, the hospitality industry’s leading digital technology, marketing and website revenue optimization consulting firm, earned five...

Notes from HeBS Digital’s Webinar: Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning

September 10, 2015

By Jennifer AlbertsHeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm hosted a...

Is Hospitality Ready for the Post-Rate Parity Era?

September 9, 2015

​By Max Starkov Background There has been a lot of talk in the press and discussion forums about the "fall” of rate parity in Europe and its...

RLHC RedLion.com Website Earns Top Honors

September 3, 2015

Web Marketing Association Awards RedLion.com Top Hotel and Lodging Website Spokane, Wash., Sept. 3, 2015 – RLHC (Red Lion Hotels Corporation) (NYSE: RLH)...

Escaping Obsolescence: The Fall of Flash in Hotel Digital Marketing

August 6, 2015

By Asher Fusco & Alison Hayes The days of utilizing Flash as a desktop advertising tool are soon coming to an end. One underlying reason may be that Adobe...

The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning

August 4, 2015

By Max Starkov and Sara O’Brien Executive Summary For the tenth year in a row, HeBS Digital announces the launch of “The Smart Hotelier’s Guide to...

Notes from the 3rd Annual Travelers Mindset Conference, Co-Hosted by HeBS Digital, Google & HSMAI

July 28, 2015

New York, NY July 28, 2015 –  HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

HeBS Digital’s New Rooms Showcase Module Displays Targeted, Streamlined Room Information

July 27, 2015

HeBS Digital launches its latest smartCMS innovation, the Rooms Showcase Module. This new functionality improves user experience, streamlines the path to...

HeBS Digital’s smartCMS Technology Wins a Gold Stevie Award in The 2015 American Business Awards

June 24, 2015

HeBS Digital's smartCMS, the industry's most advanced Content Management System (CMS) technology, won a Gold Stevie® Award in the Best Software...

HeBS Digital to Showcase Digital Technology Created to Increase Hotel Revenues at HITEC 2015

June 8, 2015

New York, NY (June 8, 2015) - HeBS Digital, the award-winning hotel digital technology, website design, full-service digital marketing and website revenue...

Google Doorway Page Algorithm Update: Action Plan for Hotel Vanity Websites

May 18, 2015

By Max Starkov and Asher Fusco Background: On March 16, Google announced the rollout of an algorithm change intended to minimize the visibility of spam...

HeBS Digital Joins the HSMAI’s New York Chapter Panel to Discuss Meta Search Best Practices

May 1, 2015

By Margaret Mastrogiacomo Recently, HeBS Digital participated in the HSMAI's New York chapter panel entitled "A Meta Conundrum" discussing the "ins and...

HeBS Digital to Speak on Content Personalization at EyeforTravel’s Online Marketing Strategies Conf.

April 29, 2015

HeBS Digital's Sara O'Brien, Senior Marketing Manager, will be speaking at EyeforTravel's upcoming Online Marketing Strategies for Travel conference in Miami...

The Smart Hotelier’s Action Plan to Digital Content Marketing

April 21, 2015

By Max Starkov and Mariana Mechoso Safer Background: Digital Content Marketing involves the distribution of engaging information across digital...

Hospitality Digital Technology & Marketing Strategy Q2 2015 Whitepaper Now Available for Download

April 10, 2015

Now available for download, the HeBStrategy Q2 2015 Edition covers newsworthy hospitality digital technology and marketing moments in Q1, trends to pay...

Hotelier’s Guide to the Google Mobile-Friendliness Update

April 2, 2015

By Asher Fusco Google is back in the news with another algorithm change - and this time it's a big one. The search engine announced recently its plans to roll...

The Fourth-screen: Providing the Right Digital Experience for On-Property Hotel and Resort Guests

April 1, 2015

By Jason Price and Mariana Safer Over 42% of website visitors and nearly 16% of hotel bookings came from tablet and mobile devices in the first half of 2014....

Does Investing in Social Media Advertising Pay for Hoteliers?

March 31, 2015

Five Tips for Navigating the Pay-to-Play Social Media Landscape By Margaret Mastrogiacomo Last week, I presented at the 2015 EyeForTravel Social and Mobile...

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Page 7 of 10 pages