Hebs Digital Research
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The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers
February 14, 2019
By Max Starkov
Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means...
Digital Inspo: What Creative Hotels Are Doing Online
February 7, 2019
By Kerryn Gower
Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of...
Top 5 Blog Posts Hotels Should be Writing
November 19, 2018
By Kerryn Gower
The importance of having a blog on your hotel website can’t be stressed enough. In addition to serving as a platform to share...
What Is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings
September 17, 2018
By Margaret Mastrogiacomo, VP Strategy
The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and...
Now Available for Download: HEBStrategy Q3 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
August 6, 2018
HEBS Digital’s third installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing...
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
February 5, 2018
By Max Starkov
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful...
A New Fort Collins Destination Shines on The Elizabeth Hotel’s Custom Website
November 16, 2017
The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town...
Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper
July 26, 2017
HEBS Digital’s third installment in 2017 of “HEBStrategy,” a series of whitepapers that cover the latest news and trends in hotel digital...
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
March 23, 2017
By Victoria Hsia
Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on...
HeBS Digital Celebrates 2016: A Year of Global Expansion, Technology Innovation & Industry Recognition
December 20, 2016
New York, NY – December 20, 2016 – In a season of making resolutions, it’s important to reflect on the year’s achievements and...
How to Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing
December 7, 2016
By Mariana Safer and Carmine Fischetti
More than 25% of direct...
How to Jumpstart Your Hotel’s Direct Bookings Through Multichannel Campaigns
November 21, 2016
By Margaret Mastrogiacomo
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with...
Webinar on Key Tools to Optimizing Direct Bookings and Lowering Distribution Costs
November 14, 2016
To help hoteliers readjust their strategy as the hospitality industry faces declining occupancy rates, HeBS Digital will host the third webinar in the...
HeBS Digital & Google Discuss How Hoteliers Can Use Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs
October 26, 2016
Last week, hoteliers arrived at Google’s NYC headquarters for “The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct...
How to Use Online & Voice Channel Analytics to Fully Understand True ROI from Digital Marketing
October 24, 2016
As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine and...
Hotel Distribution Cost: The Only Cost Driver That Can Save Your Property’s Bottom Line in 2017
October 17, 2016
By Max Starkov
Bleak Picture Ahead for Hospitality
At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of...
The WebAwards Recognize HeBS Digital’s Industry-Leading Technology and Website Design with 7 Awards, Including Best Hotel and Lodging Website
September 21, 2016
New York, NY (September 21, 2016)– HeBS Digital is proud to announce the receipt of seven WebAwards from the Web Marketing Association in the Hotel...
The Q3 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!
July 14, 2016
New York, NY – July 14, 2016 – Hoteliers can now download the HeBStrategy Q3 2016 Edition, which includes a recap of the most important...
Google Just Upped the Penalty for Not Having a Mobile-Friendly Hotel Website
March 23, 2016
by Megan Harr
Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the importance...
2016 Checklist to Maximize Revenues from Your SEM Campaigns
November 17, 2015
By Carmine Fischetti & Sara O’Brien
Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients,...