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Tag : carolyn childs

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Unlocking the Mystery Behind Travelers Planning and Booking

May 15, 2018

Carolyn Childs, strategist at, says there are simple things travel brands can do to capture the traveller at the key planning and booking...

How to Convert Travel Dreamers into Bookers at the Start of 2018

February 2, 2018

At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break....

How Destination Marketing Organizations Can Better Defend Their Budgets

January 17, 2018

Don’t wait for budget kick-back to happen. Here’s how to be better prepared with data and arguments so you can retain valuable destination...

Why Customer Experience Is (Rightly) Such a Hot Topic in Travel

December 14, 2017

Companies that anticipate and deliver what travellers want, when they want it, are more likely to command loyalty – and profits By Carolyn Childs...

Talking Dirty: How Toilet Tourism Can Change the World

July 29, 2016

by Carolyn Childs Every year I love reading about the Ig Nobel Award.  This is an international science award that every year recognises a...

Dark Tourism Comes Out of the Shadows

May 16, 2016

Dark Tourism is throwing a new light on grim, sinister and sombre places around the world. Pablo Escobar’s Medellin, the Killing Fields of Cambodia,...

Is the ‘Occupy’ Movement Changing Luxury Travel?

September 8, 2015

Increasing inequality in wealth is one of the factors changing the nature of luxury travel. Social and political forces such as the Occupy Movement and...

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