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EasyRMS Signs Northern Europe’s Largest Independent
 Residential Conference & Training Centre

Wyboston Lakes opt for EzRMS™ - delivered as a SaaS Solution


Wyboston – October 25th, 2010: Wyboston Lakes Conference and Training Centre is the largest  independently owned, single-site residential conference and training centre in Northern Europe, and recently selected Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) as their Revenue Management solution provider of choice.

Set in 350 acres of rural countryside, Wyboston Lakes provides a tranquil and distraction-free environment that is very conducive to learning. With three conference centres and 405 guestrooms, the property provides choice, flexibility and great value to discerning event organisers planning mid-week or weekend residential conferences, training sessions, day meetings, product launches, team building and corporate hospitality events.
Wyboston Lakes have implemented the EzRMS Core Module™, Ez-QUOTE™ & Ez-BUDGET™, a two-way interface for Visual One PMS, and the upload interface for, for integrated Channel Management.

Angela Warner, Revenue & Distribution Manager at Wyboston Lakes, comments: “Prior to installation, I only had my experience and product knowledge to rely on, and would spend all my time manually analysing a vast amount of data to make the best decisions all day long. Now, EzRMS™ does all the manual work for me, giving me the time back to make faster decisions and, importantly, by using the very comprehensive reporting suite, I can monitor, measure and demonstrate the real performance of the decisions I make.”  

“EzRMS™ reports on a very broad range of indicators,” continues Angela, “and with the addition of Ez-QUOTE™, finally we have a tool which will help us make good, accurate and timely decisions on taking business and pricing; not just for the Hotel product but also the host of other products we offer in the area of Conferencing and Social Events.”

Mike Gadbury, Director of Strategic Sales Development at EasyRMS, says: ”I am delighted that Wyboston Lakes have selected EasyRMS to help them to manage the continuing development of their already successful business. It is not only the strength of our forecasting tool, but the extensive business reporting and analysis we provide that led to them choosing our product, as more and more hotels are doing.”

About Wyboston Lakes Ltd:

Situated on the borders of Bedfordshire and Cambridgeshire at the edge of the historic market town of St. Neots, Wyboston Lakes is a unique, innovative development rapidly growing into world-class status.  Set amongst lakes and alongside the River Great Ouse, the property’s leisure options include an 18-hole golf course, floodlit driving range, a golf academy, a health and fitness centre with swimming pool, a watersports centre, fishing and a jogging trail. The Waterfront Brasserie, Wyboston Lakes’ AA Rosette restaurant, offers fine dining, brasserie meals and an ‘Easy Eating’ all day menu - all prepared by award-winning chefs.

About EasyRMS:

Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.


Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
T: +44 (0) 20 7495 0773

Wyboston Lakes Ltd
Gill Holloway
Senior Marketing Executive
T: +44 (0) 1480 212625


Also See: EasyRMS Completes 80+ Property Rollout for Accor UK; Implementation of the EzRMS Internet Product Suite across large proportion of Accor properties in the UK portfolio is now complete / October 2010

Copenhagen Boutique Hotel Turns to EzRMS to Optimise Room & Other Ancillary Revenues SaaS Revenue Management Suite Deployed at Bertrams Hotel Guldsmeden to Maximise Market Potential / September 2010

EasyRMS Enjoys Continued Expansion in Growing South American Market Leading Chilean gaming and entertainment company deploys EzRMS in all its five-star properties / September 2010

EasyRMS Partner With Regal Hotels International For All Six Hong Kong Properties; EzRMS expected to bring annual incremental revenues of 5-8% to the group / August 2010

EasyRMS Moves into New London Hotel from Portuguese Global Brand, Pestana Hotels & Resorts; The brand new Pestana Chelsea Bridge Hotel and Spa selects EzRMS / July 2010

EasyRMS Secures Mammoth Deal with Award-Winning Californian Ski Resort; Four new properties added to EasyRMS prestigious list of North American Resort clientele / July 2010

Choice Hotels Scandinavia AS Implement EasyRMS' Full SaaS RM Solution Throughout Multi-Brand Portfolio; EzRMS solution to benefit Clarion, Quality and Comfort hotels in Denmark, Norway and Sweden; a total of 51 properties to be implemented over the next 12 months / June 2010

EasyRMS Adds 75 NH Hotels To Growing Property Portfolio; Implementation of the EzRMS™ Internet Product Suite across Europe and North America within the NH Hoteles property portfolio signifies another successful step for global RMS provider - June 2010

Mike Gadbury joins EasyRMS as Director of Strategic Sales Development; Mike Gadbury, formerly of IGS, VisualOne and SoftBrands, joins EasyRMS Senior Management team to continue to drive expansion throughout EMEA/ April 2010

EasyRMS Moves Successfully Into Beirut; New deal sees expansion of existing global / April 2010

Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services; The prestigious Hôtel Napoléon deploys the EzRMS Internet Product Suite / March 2010

Potomac Hospitality Deploys EzRMS In Three Major Properties; New Revenue Management Services installed in US capital hotels / February 2010

EzRMS Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ February 2010

EasyRMS & Visual Matrix Complete EzRMS Upload Activation for Best Western Richmond Suites ….. Further Best Western Properties Will Follow / October 2009

EasyRMS & Trust International Enhance Revenue Management Interface with EzRMS To Maximise Yield; Chester Grosvenor and Spa in UK is First Customer / August 2009 Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009

EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009

Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009

EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009

EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009

Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008

Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008

EasyRMS Strengthens Presence in Middle East & South Africa / February 2008

EzRMS Implemented in 4 More Luxury Hotels / January 2008

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