Hotel Online  .Special Report

Full-Service Hotels, Resorts See Revenue Payback, Optimized
Efficiency with Integrated Maestro PMS Modules
Partnership & Hotel Technology Investment
Delivers Premium Support Services & ROI 
March 6, 2007 - How do hotel operators measure the ROI on a hotel software technology purchase?  Three different property managers have their own answers.

Maestro Enterprise Yield Management has definitely increased our revenue.  Our ADR is through the roof and we have had three years of record RevPAR increases since we installed the system.  The Maestro hotel management system has more than paid for itself since we installed it in 2004,” said Rich Newman, General Manager of the luxurious Gainey Suites Hotel in Scottsdale, Arizona.

Front Office Manager Guinevere Hobdy of the Cal-Neva Resort Spa & Casino affirms, “We have raised our ADR significantly with the installation of Maestro PMS and the fully-integrated Yield Management system.  Our rates for all reservation channels are automatically linked to our seasonal strategy and to the daily demand, allowing us to maximize pricing.  We manage our strategies more efficiently for all channels from one screen.” 

“Our Maestro Front Office, Sales and Catering and POS software uses one central database,” said Matt Oliver, Assistant General Manager of the Highlander Inn and Conference Center. “As a result, our sales team is closing additional deals because they have access to accurate availability on their desktop and can respond instantly to prospects.  Our front desk staff also provides better service to group members, allowing us to secure more repeat business and our Maestro integrated Yield Management system optimizes our rates and has increased our ADR.” 

A well engineered Property Management Suite can and should demonstrate a concrete return on investment on both sides of the profit equation, by increasing revenue and reducing expenses.  By integrating a robust Yield Management system into its global reservation system, Maestro Enterprise users are maximizing rates across seasons, room types and days of the week for all booking channels – in real time. 

“If operators do not use superior Yield Management tools to optimize rates, they are leaving money on the table,” explained Guinevere Hobdy, at the Cal-Neva Resort Spa & Casino.  “We know our double rooms are in demand during high season at Lake Tahoe, so we program our Maestro system to increase their rates at specific demand thresholds.  The system then displays those optimized rates to all our reservation agents, call centers and online booking channels simultaneously so pricing is optimized consistently.”  The Cal-Neva Resort & Casino is planning to renovate soon and transition to condo ownership units, and it expects to implement the Maestro Condo Owner Management system because amongst other features, its online functionality enables owners to reserve their units and check their asset accounting remotely.

“Evaluating expected demand from corporate clients and groups is vital to maximizing property utilization and revenue,” said Rich Newman, General Manager of Gainey Suites Hotel in Scottsdale.  “Maestro’s CRM system tracks all group and corporate usage, including block pick up and booking patterns.  The information gives us a greater balance of transient and corporate rooms, and targets our marketing dollars for the greatest return.” 

Making money is only one part of a property’s technology ROI.  Lowering expenses is another, and many operators are leveraging technology to create a more efficient operation.  “In the past, keying in contracts, rooming lists and detailed banquet and event invoices required a great deal of our sales staff’s time that would be more valuable spent elsewhere,” said Matt Oliver, Assistant General Manager of The Highlander Inn and Conference Center.  “Corporate clients make up the majority of our business, so automating every step of our corporate sales and meeting business pays off in time saved – and that goes to the bottom line as more time on the phone with prospects.”  The Highlander Inn and Conference Center uses the Maestro Enterprise PMS, Sales and Catering and Point of Sale systems, which all utilize the same database.  “Our team no longer wastes time verifying availability, guest postings or if deposits were received.  All the information for our guests and corporate accounts is accurate because there are no interfaces involved, and it is accessible from any Maestro screen.” 

Effective technology also pays its way by reducing training time and providing best practices that reduce high staff turnover -- a reality in the hotel business.  “The Maestro system comes with access to free training webinars where our new hires learn the system quickly,” said Matt Oliver.  “The webinars are attended by other Maestro users and one of the biggest benefits we receive is the exchange of ideas.  NORTHWIND’s webinars provide a forum where operators discuss how they use the system to address unique management challenges.  The real payback, however, is that our new employees become productive very quickly and our property runs more efficiently.”

“When you operate a busy conference center that hosts as many functions as we do, it is difficult to capture all the charges and extensions as they arise,” said Matt Oliver.  “Before we installed Maestro, missed charges were costing us money.  Now our invoices and function sheets are automated, and all charges are matched against contracts and captured efficiently. Maestro’s banquet forms are comprehensive, helping us look more professional and book more repeat business.  This is a solid ROI from Maestro.” 

NORTHWIND will be exhibiting at HITEC 2007 June 26 - 28
in Orlando, Florida in Booth #325.  Contact or visit us to
find out what our service can do for yours!

Maestro Enterprise Suite 

We know how important it is that you provide your guests a consistent level of service and repeat recognition, while maintaining a 360 degree guest view at every point of contact.  NORTHWIND empowers its clients by delivering robust Maestro application solutions sharing a single-image database.  The Maestro Property Management Suite of solutions is comprised of over 19 integrated modules including:

  • PMS with Robust Group Management Features – Maestro is a cost effective, easily mastered, multi-module automation suite for independent properties and chains with comprehensive group handling functionality.  It is the foundation for NORTHWIND’s growing portfolio of modules;
  • Maestro GDS+ – An online, 2-way XML-based real-time reservation engine with integrated Yield Management to easily control bookings and maximize ADR for virtually all eReservation channels; 
  • Maestro Owner Management – Fully integrated ownership accounting functionality for timeshare and condo reservations and asset performance reporting.  The system now enables owners to book their own unit reservations via Maestro ResEze and oversee their unit’s accounting and performance; 
  • Online Table Reservations - ResEze online table and event reservation functionality gives guests the ability to make dining, spa and reservations for other activities from a property’s website.  Online reservations keep guests in-house by enabling them to plan and reserve their property activities before they arrive;
  • Maestro Sales & Catering – Manages group-convention sales and function rooms, whether at one property or for a portfolio of hotels; 
  • ResEze Web Booking Engine – Enables independent and multi-property hotels to take advantage of the growing online revenue opportunity by providing tools for guests, groups and corporate to book their own reservations and activities from an operator's website; 
  • Resort-wide Guest ID card – Maestro personal mag-stripe ID cards allow resort guests to charge to their account from any authorized outlet or activity venue.  All postings are recorded in Maestro’s central guest database for accurate revenue tracking; 
  • Proactive Maestro Yield – A revenue manager that makes sophisticated revenue optimization strategies easy to implement and track for multiple booking channels, including Internet reservations, at one or more properties; 
  • Maestro Analytics – A complete business intelligence software suite that enables end-users to data-mine and interactively analyze critical business information in real time for better informed decision making; 
  • Maestro CRM – A robust technology solution that gives managers the information to provide better guest service, build more profitable marketing campaigns and to make the best decisions for booking new business; 
  • Work Order Maintenance – Enables businesses to track asset use and schedule service and replacement; integrated with front office and owner management modules;
  • Maestro Spa & Activities Management – Enables resorts, hotels and clubs to schedule treatment rooms, facilities and activities with real-time integration to all other modules;
  • Retail Point of Sale - A fully integrated module powered by Jencess that automates property outlets, like pro shops or other stores that maintain extensive inventories, to track and post guest purchases and monitor stock levels; 
  • Maestro Fine Dining Point of Sale – Is a flexible POS for single-terminal outlets or extensive multi-property network operations.  The system is linked to each guests’ record so all F&B package reconciliation is calculated automatically and reporting is accurate;
  • Golf Management - Is a world-class tee-time scheduling and tournament system powered by Jencess for professional and private courses and clubs;
  • Club Membership Management – For property-based clubs, Maestro Club Management powered by Jencess, automates membership, accounting and events from the Maestro server;
  • Maestro CRS – Supports a two-way interface to corporate sales offices; 
  • GEM Guest Experience Management – Captures guest responses electronically and provides professional analysis of guest statistics to increase repeat business and revenue; 
  • Maestro Multi-Property – This implementation is employed by corporate reservation facilities and management offices to centrally manage and automate a large number of properties on a single server with a single database; additionally it can allow each property to operate on its own server with own database, with consolidation at corporate. Many other implementation options are available as the Maestro database and platform independence allows it to be deployed in a myriad of configurations to satisfy corporate needs.
About NORTHWIND – Maestro PMS

NORTHWIND is recognized in the hospitality industry for its ‘standard setting’ Four Diamond Support Services and state-of-the-art Maestro technology.  The company is widely respected for being a partner that understands how to help you boost productivity and strengthen management control for your hotel, resort, conference center or multi-property group by providing you with flexible software solutions that increase productivity and maximize ROI. With a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, retreats, state parks and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability. This comprehensive multi-platform and database-independent (ODBC Compliant), Microsoft Windows Vista/XP/2000/2003/Linux/Unix ASP/Web Enabled (Citrix/Terminal Services) suite is recognized as the solution of choice for progressive and demanding organizations. 


Audrey MacRae – Director, Sales & Marketing 
60 Renfrew Drive, Suite #235
Markham, ON L3R 0E1
Phone: (905) 940-1923 ext - 246
Fax: (905) 940-1925

Media Contact
Julie Squires
Softscribe Inc.
Phone: 404-256-5512

Also See Nantucket Island Resorts 5-Property Chain Relies on Maestro Multi-Property Suite for Rate Optimization, Operating Efficiency; Five premier hotels on Nantucket implement single-image database to streamline operations / February 2007
NORTHWIND Expands Maestro PMS with Advanced Resort Management Tools, Provides 360 Degree View of Your Guest / January 2007
Industry Leaders NORTHWIND & Jencess Partner in Response to Resort Industry Demand for All Inclusive Tech Solutions; Maestro leverages Jencess technology; delivers enhanced suite of PMS, Golf, Fine Dining POS, Retail POS, Membership Management / November 2006
One of New York’s “Sexiest Hotels” Installs Maestro Property Management; Madison Avenue property adds Maestro Analytics, ResEze Internet booking engine; single image database for all modules increases productivity / November 2006
Maestro Adds Retail POS, Membership and Golf Management to Extensive Product Suite, Automates All Areas of Property Operations with a Single Client Record / November 2006
Cabernets or Kayaks: Campbell's Resort Uses Maestro to Keep Guests Returning Generation after Generation; Seattle visitors come for its great service, beautiful location and the 'Best Wine List' in Washington State / October 2006
NORTHWIND Appoints David Warren Director of Services and Sales for Maestro PMS in the UK and Ireland / September 2006
Productivity' the Focus of NORTHWIND's 2006 Maestro Users' Conference; Three-day workshops help Maestro users maximize efficiency and boost profits / August 2006
NORTHWIND's Newest Maestro Technology Expansion and Rooftop Event a HITEC Smash; Maestro Analytics Business Intelligence Tool Applauded / July 2006
Luxury Skytop Lodge Increases Revenue with Focus on Groups, Packages;  Package Strategy Helps Drive 48% Reservation Conversion Rate / June 2006
New Maestro 'GEM' Guest Experience Management Drives Repeat Business, Captures Comments Online; Automated Response Analysis Boosts Guest Loyalty / May 2006
NORTHWIND Expands Client Support with Four-Diamond Service; Maestro Users Receive Online Training and Upgrades to Boost Productivity / April 2006
Campbell’s Resort Installs Maestro Enterprise Front Office, Spa, Sales & Catering, and Maestro Analytics / March 2006
Nantucket Island Resorts Installs Maestro Multi-Property Management System; 5-Property Chain with 240-Slip Marina Centralized Operations on Maestro Single-Image Database Software to Ensure Accurate Chain-wide Availability for Cross Selling / February 2006
15 Hotels, Resorts and Conference Centers Install Maestro Enterprise in 3rd Quarter / November 2005
Operators Weigh Options as Senate Moves toward New Data Security Rules / September 2005
Winthrop Rockefeller Center to Implement Maestro Enterprise Suite, PMS, Sales & Catering, ResEze Web Booking Engine / July 2005
Six-Property Les Hotels Jaro Chain Selects Maestro Multi-Property PMS, Sales & Catering, CRO, and ResEze Internet Booking / June 2005
Benchmark Going Strong with Maestro as Recommended Property Management Solution / June 2005
NORTHWIND Delivers Maestro Profitability Tool Suite to Boost ADR, Drive Repeat Business / May 2005
Maestro Users Group Findings Spotlight Operator Objectives; Incubator for Best Practices / May 2005
NORTHWIND Opens Virginia Office, Taps Industry Professional Margaret Legum For Business Development Position / April 2005 
Maestro Property Management Suite Selected by Five-Diamond Stein Eriksen Lodge and Four-Diamond Washington Duke Inn & Golf Club / March 2005
Hoteliers Logon to New NORTHWIND Website for Maestro Solutions that Deliver Profitability and Efficiency / March 2005
Religious Housing, Theological Conference Centers Occupancy Up 40%, Emerge as Growing Hospitality Segment, Competition in Some Markets / February 2005
Maestro Property Management Suite Selected by Seven Additional Full-Service Hotels in One Month for 1st Quarter Installation / January 2005
Maestro™ Brings Powerful E-Booking Tools to New York IH/M&R Show and Historic Hotels of America Annual Meeting / November 2004
Maestro Property Management Suite Tapped by Two More Prominent Historic Hotels of America Properties / November 2004
Universal Resorts Selects Maestro Enterprise Suite from NORTHWIND For Chain of 9 Luxury Resorts in The Maldives / October 2004
Maestro Property Management Suite Installed by Three Canadian Hotels to Integrate Operations, Boost Efficiency; The 284-room International Hotel of Calgary, Stonehaven Relais & Spa, and the Exclusive Severn Lodge Select Maestro / September 2004 
High Profile Downtown Property, Listel Vancouver in British Columbia, Taps Maestro for Integrated Functionality, Ease of Use / September 2004
Industry Recovery Evident as Operators Invest in Technology; Install Maestro Property Management Solutions in Over 1,500 Rooms in June / July 2004
NORTHWIND President Outlines Hot Technology Trends in Audio Interview; Dehan Discusses How to Halt Rate Erosion via Standardizing Rates Across all Channels, Importance of Integrating Yield  Management with GDS, PMS / June 2004 
NORTHWIND Expands Operations as Sole Provider of its Maestro Suite of Property Management Solutions in North America, Adds UK Distributors, Strengthens Support Standards / June 2004
NORTHWIND Successfully Completes Rollout of its Maestro ASP Front Office System to 65 Suburban Franchise System Properties / June 2004
Industry’s First Seamless GDS Yield Management Reservation Profitability Tools at HITEC; Client-Focused Rate Management Tutorials and Classes Provided / June 2004
Vintage Inn Chain Increases GDS and Web Reservations 500%; Four-Property Hotel Group Leverages NORTHWIND’s Maestro Yield Management, GDS Interface for Projected $1M in e-Bookings / May 2004
Holiday Inn Sydney at Rooty Hill Selects Maestro Enterprise Suite to Automate Front Office, Sales & Catering and Work Order Scheduling / May 2004
Canadian Military Learns from Hospitality Industry: Troops Heading Overseas Move Faster as Maestro System from NORTHWIND Streamlines Air Base Lodging Check-in From 1 Hour to 2 Minutes / March 2004
Suburban Franchise Systems Selects NORTHWIND to Install  Maestro ASP Front Office in 65 Suburban Extended Stay Hotels / December 2003 
State of Arkansas Woos Visitors: Automates 4 Lodge Operations and 23 Parks With Single-System Strategy and Internet Booking - Installs Maestro from NORTHWIND / November 2003
Extended-Stay Developer Centralizes Operation of Six Long-Term Stay Properties, Drives 70-Day Average Length of Stay / October 2003 
Hotel Companies Accelerate Property Conversions To Vacation Ownership, NORTHWIND Supports Trend with Strong Condominium and Timeshare Owner Management Applications / Sept 2003
Hotel Operators Leverage Technology to Reduce Labor Costs, Increase Revenue, Drive Occupancy; ROI Verified / June 2003
Swan Lake Resort and Conference Center Reduces Check-In Time 25%, The Yarrow Golf & Conference Center Smoothes Operations for Well Heeled Clientele / May 2003
Bodyguards, Health Consultants Help Stressed-Out Professionals Take A Break At The Caribbean’s Premier Spa Adventure Resorts / May 2003 
Maestro Enterprise Suite Leverages Strong Functionality for Multi-Property Operating Companies, Delivers Centralized Management, Cross-Selling, CRM Advantages / April 2003
NORTHWIND Commits to Clients' Profitability, Support Fees to Remain Low in 2003; Four Diamond Service Initiative Announced, Maintenance Renewal Fees Unchanged for Clients in Coming Year, Users Drive Enhancements / Feb 2003
Northwind Appoints Dave Carrick Director of Operations, Increases Value-Add to Customers Using Maestro Property Management Solutions / Jan 2003
Northwind Appoints Atoy Moya as New Client Service Specialist; To Build a Stronger Partnership with Existing Clients / Sept 2002
Maestro Adds The Sizzle To ResEze / June 2002 
Barnsley Gardens Charms the World Using Integrated Sales and Catering, PMS from Northwind / June 2002
Northwind - Forsys Maestro-SilverWare Collaboration Provides Unique Hotel - F&B Outlet Operating Efficiencies, Optimizes Guest Services and Customer Loyalty / May 2001
Canadian Hotel Owner-Operator Drills Down into Maestro PMS from NORTHWIND to Pump Guests, Profits Into 26 Properties / April 2002 
Château Cartier Resort Boosts Annual ADR and Sales With Maestro PMS, Yield Management, Sales and Catering from NORTHWIND / March 2002 
Maestro at Northwind Off to a Good Note in 2002 / Jan 2002 
NORTHWIND Announces Two–Way GDS and Internet Travel Portal Integration through Newtrade Technologies Inc. / December 2001 
Pacific International Hotels’ selects Maestro Property Management System / Nov 2001

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