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Only Two Types of Resort and Hotel Social Engagement are Growing
September 29, 2015
More fans, more followers, stricter algorithms, tougher competition: a recipe for a dramatic decrease engagement across the board, right? Perhaps, but what do...
Which Hotel Type is Growing Fastest/Slowest on Facebook?
September 1, 2015
Hotels come in all shapes and sizes. Their marketing does too. Which got us thinking, do certain types of hotels experience more growth or engagement on...
Hashtagging Your Way to Social Media Relevance
June 26, 2015
Those Seemingly Inconsequential Hashtags are Crucial to Gaining More Exposure for Your Brand
By Jay York
Not so many years ago, many people probably paid...
Get on Social Media & Don’t Make These 4 Mistakes
June 8, 2015
By Katie Scheer
We all need to up our social media game. Why? Because:
72% of online adults use social media (according to Pew Research Center's...
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
March 23, 2015
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands’ fan counts. After more than...
Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?
January 27, 2015
Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They’ve even used them in...
3 Updates to Facebook that Make It A More Effective Channel for Hotels
December 15, 2014
By: Trey ShenemanDecember 15, 2014
Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot."...
5 Ways to Use LinkedIn to Drive Group Revenues
October 21, 2014
by Dave Spector
Ever watch the competition land a big event while you’re stuck at a 60% occupancy rate?
You know their rooms are full. Their restaurants...
Create A “Selfie Station” At Your Hotel
October 10, 2014
by Doug Kennedy October 10, 2014
Most hotels and resorts are always looking for ways to expand their presence on social media. Many Tweet-out...
Hotel General Managers Get Help Responding to Online Reviews
July 9, 2014
GREENWOOD VILLAGE, COLORADO, July 10, 2014. Incite Response is now offering Cloud Social Response Team, a hotel review response writing, submitting and...
Social Media and Email Marketing Integration
March 10, 2014
by Denise Cooper
Recently a colleague in the hospitality industry asked for my thoughts on integrating social and email. While I generally took for...
Nine Best Practices for Hotels on Twitter
November 12, 2013
By Daniel Edward Craig
On the heels of a wildly successful public offering and with over 230 million monthly active users, Twitter has emerged as an...
Pricing in a Social World by Kelly A McGuire, PhD and Breffni M Noone, PhD
November 7, 2013
The price transparency afforded by the advent of the OTAs changed the way that hotels think about pricing. Social media and online reviews are driving...
Flip.to Lands Hospitality Maverick to Lead European Sales
October 30, 2013
Orlando — October 31, 2013 — Flip.to, the brand advocate platform that helps hotels turn their guests into advocates, recently hired well-known...
Flip.to Ramps Up in Europe - Exhibiting at World Travel Market in London; New Hire in Madrid
October 21, 2013
New York — October 23, 2013 — Flip.to, the brand advocate platform for the global hospitality industry, will be one of the exhibitors at the 2013...
Guests Introduce Jupiter Beach Resort to Over 30,000 Friends & Family in First 90 Days with Flip.to
October 16, 2013
Orlando, FL - October 17, 2013 - Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most...
Flip.to and Genares Announce Seamless Integration to Turn Guests into Huge, Trusted Marketing Force
September 27, 2013
Orlando, FL — October 1, 2013 — Flip.to and Genares announced the beginning of a strategic partnership that includes a seamless integration between...
How Are Hospitality Businesses Using Social Media? [INFOGRAPHIC]
September 6, 2013
By Shea Bennett
September, 2013If you work in the business of hospitality, here are a few key statistics that will open your eyes – both with the thought of...
Why Delivering a Great User Experience is Essential
July 30, 2013
Jul 30, 2013 - The ferocious competition in the travel industry today means that fine-tuning the user experience both online and on site must be an imperative...
Nickelodeon Suites Resort Reaches 90K Potential New Guests and 3K Unique Visitors in 30 Days
July 19, 2013
Orlando, FL — July 24, 2013 — Flip.to is the brand advocate platform for hotels, helping Nickelodeon Suites Resorts boost brand awareness and earn...