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Tag : social media

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Hotel Guests Engaged During Stay 40% More Likely to Come Back

August 24, 2016

Local Measure, the leading location-based social media platform for hotels, today released the results of a 16 month study across 75 hotels and...

“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat

July 13, 2016

by Cory Falter In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that...

Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites

January 12, 2016

One of the metrics we’ve researched semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and...

More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days

December 8, 2015

If you’ve ever heard a social networking site brag about their “monthly active” metric, you may have wondered about the rest of their users....

2016 Checklist to Maximize Engagement and Revenues from Social Media

November 24, 2015

By Victoria Hsia Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...

Do 5-star Hotels get More Facebook Engagement than 3-star?

October 27, 2015

The correlation between hotel star ratings and Facebook page dynamics is something that's been analyzed before, but this time we’re looking at a...

Only Two Types of Resort and Hotel Social Engagement are Growing

September 29, 2015

More fans, more followers, stricter algorithms, tougher competition: a recipe for a dramatic decrease engagement across the board, right? Perhaps, but what do...

Which Hotel Type is Growing Fastest/Slowest on Facebook?

September 1, 2015

Hotels come in all shapes and sizes. Their marketing does too. Which got us thinking, do certain types of hotels experience more growth or engagement on...

Hashtagging Your Way to Social Media Relevance

June 26, 2015

Those Seemingly Inconsequential Hashtags are Crucial to Gaining More Exposure for Your Brand By Jay York Not so many years ago, many people probably paid...

Get on Social Media & Don’t Make These 4 Mistakes

June 8, 2015

By Katie Scheer We all need to up our social media game.  Why?  Because: 72% of online adults use social media (according to Pew Research Center's...

How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?

March 23, 2015

Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands’ fan counts. After more than...

Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?

January 27, 2015

Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They’ve even used them in...

3 Updates to Facebook that Make It A More Effective Channel for Hotels

December 15, 2014

By: Trey ShenemanDecember 15, 2014 Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot."...

5 Ways to Use LinkedIn to Drive Group Revenues

October 21, 2014

by Dave Spector Ever watch the competition land a big event while you’re stuck at a 60% occupancy rate? You know their rooms are full. Their restaurants...

Create A “Selfie Station” At Your Hotel

October 10, 2014

by Doug Kennedy October 10, 2014  Most hotels and resorts are always looking for ways to expand their presence on social media.  Many Tweet-out...

Hotel General Managers Get Help Responding to Online Reviews

July 9, 2014

GREENWOOD VILLAGE, COLORADO, July 10, 2014. Incite Response is now offering Cloud Social Response Team, a hotel review response writing, submitting and...

Social Media and Email Marketing Integration

March 10, 2014

​by Denise Cooper Recently a colleague in the hospitality industry asked for my thoughts on integrating social and email.  While I generally took for...

Nine Best Practices for Hotels on Twitter

November 12, 2013

By Daniel Edward Craig  On the heels of a wildly successful public offering and with over 230 million monthly active users, Twitter has emerged as an...

Pricing in a Social World by Kelly A McGuire, PhD and Breffni M Noone, PhD

November 7, 2013

The price transparency afforded by the advent of the OTAs changed the way that hotels think about pricing.  Social media and online reviews are driving...

Flip.to Lands Hospitality Maverick to Lead European Sales

October 30, 2013

Orlando — October 31, 2013 — Flip.to, the brand advocate platform that helps hotels turn their guests into advocates, recently hired well-known...

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