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The Value of Social Media in the Hospitality Industry
February 19, 2018
By Jordan Jones
In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on...
What Is Social Proof, and How Can You Use It on Your Hotel Website?
February 16, 2018
By Ben Hanley
Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This...
A Hotelier’s Guide to the Top Social Platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These...
Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018
January 10, 2018
Sydney and New York – January 10, 2018 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, has joined...
Reinvigorate Your Guest Satisfaction Surveys
October 11, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com)
Does any hotel still offer customer satisfaction surveys? Do you, as a hotelier, rely upon comment...
Facebook & Instagram Help Put African Tourism on the Social Media Map
September 1, 2017
Attending the Annual World Tourism Conference in Rwanda, Facebook (www.Facebook.com) and Instagram representatives were in Kigali this week (28-31 August) to...
How to Use Social Influencers Successfully to Market Your Hotel
May 18, 2017
by Nancy Huang
Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition...
The 5 Hotel Experiences Guests are Talking About Most on Social Media
March 29, 2017
Food & Restaurants Create the Most Social Media Buzz, According to Local Measure, Drawing on Guest Posts from Close to 300 Luxury Hotels
Sydney and New...
Hotel Guests Engaged During Stay 40% More Likely to Come Back
August 24, 2016
Local Measure, the leading location-based social media platform for hotels, today released the results of a 16 month study across 75 hotels and...
“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
July 13, 2016
by Cory Falter
In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that...
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
January 12, 2016
One of the metrics we’ve researched semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and...
More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days
December 8, 2015
If you’ve ever heard a social networking site brag about their “monthly active” metric, you may have wondered about the rest of their users....
2016 Checklist to Maximize Engagement and Revenues from Social Media
November 24, 2015
By Victoria Hsia
Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...
Do 5-star Hotels get More Facebook Engagement than 3-star?
October 27, 2015
The correlation between hotel star ratings and Facebook page dynamics is something that's been analyzed before, but this time we’re looking at a...
Only Two Types of Resort and Hotel Social Engagement are Growing
September 29, 2015
More fans, more followers, stricter algorithms, tougher competition: a recipe for a dramatic decrease engagement across the board, right? Perhaps, but what do...
Which Hotel Type is Growing Fastest/Slowest on Facebook?
September 1, 2015
Hotels come in all shapes and sizes. Their marketing does too. Which got us thinking, do certain types of hotels experience more growth or engagement on...
Hashtagging Your Way to Social Media Relevance
June 26, 2015
Those Seemingly Inconsequential Hashtags are Crucial to Gaining More Exposure for Your Brand
By Jay York
Not so many years ago, many people probably paid...
Get on Social Media & Don’t Make These 4 Mistakes
June 8, 2015
By Katie Scheer
We all need to up our social media game. Why? Because:
72% of online adults use social media (according to Pew Research Center's...
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
March 23, 2015
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands’ fan counts. After more than...
Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?
January 27, 2015
Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They’ve even used them in...