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Tag : otas

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How Hotels Can Counter High OTA Cancellation Rates

June 1, 2017

By Joan Evelyn Lee To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same...

Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You

May 22, 2017

By Fig Cakar, Managing Director – the Americas, SiteMinder Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I...

The Latest Innovations in Travel Reservations

December 21, 2016

By Mahesh Chaddah Originally created to sell excess inventory during slow seasons, OTAs have become one of the top driver of hotel bookings around the...

Point – Counterpoint: Travel Tech and AH&LA Have Polar Opposite Views on How Best to Protect Consumers from Online Booking Scams

February 11, 2016

Travel Tech claims the act is a solution in search of a problem while AH&LA states that consumers are worried about scams when booking online. Hoteliers...

Independent Hotels Can Beat OTAs Using Real-Time Data

February 4, 2016

By John Smallwood If you have 60 seconds, I have 300 words that might help at the NOI line. To an independent hotelier, the phrase “Big Data”...

The European Rate Conundrum: To Be (in Parity) or Not to Be?

January 26, 2016

By Jean Francois Mourier First, I’d like to start this article by saying “Felicitations!” and “Gratuliere!” to hoteliers in...

AH&LA Commends Maryland General Assembly for Override of Gov. Hogan Veto on Loophole-Closing Tax Bill

January 25, 2016

Online Travel Companies Now Responsible for Same Occupancy Tax as Hotels Washington, D.C. – January 25, 2016 – The American Hotel &...

Use a Lack of Confidence in OTA Sites to Your Advantage

January 21, 2016

By John Smallwood If you have 60 seconds, I have 300 words that might help at the NOI line. A recent report from the Association of British Travel Agents...

Independent Hotelier’s Big Data vs. Real-Time Data Conundrum

December 3, 2015

By Max Starkov The following are highlights from Max Starkov’s article Independent hotelier’s Big Data vs. real-time data conundrum for the latest...

Path to Travel Purchase: Bouncing Between Brand.com & OTAs

July 15, 2015

By Margaret Ady Understanding and attributing each step in the traveler’s path to purchase is the Holy Grail of hotel marketing and revenue...

The Major Mistake that Most Hotels Make

November 8, 2013

By Jean Francois Mourier  Today, hoteliers know that it is imperative to have a booking engine in your property's corporate website; if you don't, your...

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