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Tag : margaret mastrogiacomo

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Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy

June 5, 2017

By Max Starkov and Margaret Mastrogiacomo Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device,...

Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line

January 11, 2017

By Margaret Mastrogiacomo It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local...

How to Jumpstart Your Hotel’s Direct Bookings Through Multichannel Campaigns

November 21, 2016

 By Margaret Mastrogiacomo Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with...

Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings

July 5, 2016

By Margaret Mastrogiacomo and Max Starkov Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they...

Does Investing in Social Media Advertising Pay for Hoteliers?

March 31, 2015

Five Tips for Navigating the Pay-to-Play Social Media Landscape By Margaret Mastrogiacomo Last week, I presented at the 2015 EyeForTravel Social and Mobile...

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