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Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
October 19, 2017
Hotel digital marketing requires an increasingly hard-to-find skillset. If you want to be successful in the hotel business, it’s now mandatory that you...
How Much Should I Spend on Paid Search for My Hotel?
Lisa McCreary | GCommerce Solutions | Search Marketing Manager We get this question all the time from prospective clients and new clients and it’s also...
Your Wine List Is Too Long
October 18, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) One of the fundamental marketing principles I abide by is: Keep It Simple Stupid. While that fourth...
5 Travelling Trends to Consider for Your 2018 Marketing Campaign
October 17, 2017
London UK/Spokane WA - October 17, 2017 - When it comes to marketing a hotel business you’re in for some tough competition. Being aware of the wider...
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
October 6, 2017
Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now...
All Forces That Do Not Respect the Law Become Tyrannical
September 27, 2017
By Georges Panayotis Today, a major part of distribution and commercialization is in the hands of the Web giants. The advent of Internet has turned away...
Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing
September 25, 2017
When done correctly, it’s especially effective because it focuses on attracting and engaging the traveler without underestimating their knowledge and...
Are Hotels Coveting only Half of the Millennial Market? Part Two
September 21, 2017
By David M. Brudney, ISHC, Founder and Principal, David Brudney & Associates Part I dealt with understanding the millennials and their mindset - - now...
Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to...
Are Hotels Coveting only Half of the Millennial Market? Part One
September 18, 2017
By David M. Brudney, ISHC, Founder and Principal, David Brudney & Associates Like so many of you, I am smitten with reports on how hotels - - heavily...
How to Turn Your Hotel Guests Into Brand Ambassadors
September 13, 2017
By Kacey Bradley Whether you're running the world's most successful business or one that's just starting out, you're going to have one...
The Secret Weapon Page on Your Hotel Website – Tambourine Insights
September 1, 2017
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic. Why is that?...
Minor Hotels Partner with CRM Leader, Cendyn
July 25, 2017
Cendyn selected to enhance their guest engagement and loyalty strategy across all brands Boca Raton, Florida – July 25, 2017 – Cendyn, the...
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
July 19, 2017
Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments...
Six Questions For Your Marketing Team
June 7, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) No matter the time of year or how well your occupancy figures look for the quarter at hand, the prep...
Accubase Simplifies Hotel Marketing and Technology Solutions with Acculists
May 25, 2017
Nokomis, FL - Accubase, a marketing technology research and services company, is now introducing Acculists. These customized marketing technology lists offer...
Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know
April 12, 2017
We dug up these 20 digital marketing nuggets (across all industries) to help you benchmark your efforts and determine which efforts are worth while. Hotel...
Now Available for Download: HeBStrategy Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper
January 12, 2017
As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the first in a series of HeBStrategy...
Hotel Marketing: 10 Things That Worked in 2016
December 14, 2016
Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless...
What Drives Guests to Be Promoters of Your Brand?
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating....