Tag : hotel marketing

Six Questions For Your Marketing Team

June 7, 2017

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) No matter the time of year or how well your occupancy figures look for the quarter at hand, the prep...

Accubase Simplifies Hotel Marketing and Technology Solutions with Acculists

May 25, 2017

Nokomis, FL - Accubase, a marketing technology research and services company, is now introducing Acculists. These customized marketing technology lists offer...

Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know

April 12, 2017

We dug up these 20 digital marketing nuggets (across all industries) to help you benchmark your efforts and determine which efforts are worth while. Hotel...

Now Available for Download: HeBStrategy Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper

January 12, 2017

As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the first in a series of HeBStrategy...

Hotel Marketing: 10 Things That Worked in 2016

December 14, 2016

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless...

What Drives Guests to Be Promoters of Your Brand?

December 14, 2016

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating....

Cutting a Bald Man’s Hair

December 8, 2016

by Georges Panayotis Franchise contracts are based on a reciprocal commitment between the investor-operator and the brand. Since investment funds set their...

Marketing Outside the BOX 2017

November 11, 2016

by Priya Patel Hospitality marketing has made waves in the revenue stream in the last few years and lately we are seeing more and more ad campaigns, banners,...

Your Property: ‘On Fleek’ with Millennials

October 13, 2016

By Cory Falter What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless? Millennials. The group of young adults...

What’s Driving Guests to Make Their Travel Decisions?

August 19, 2016

Recently Google published the Google Playbook for Travel — a detailed overview of the trends and learnings of consumer behaviour while booking...

What The Rio Olympics Means For Your Hotel

July 27, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Rio 2016 is upon us, and that means two solid weeks of having a reason to actually watch broadcast again...

The Power of Email Automation and Why it’s Important

June 1, 2016

Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all...

The Go Go Boomer Generation

May 25, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) A recent newspaper articled dedicated to the financial requirements of retirees proposed a treatise on the...

Add WhatsApp to Your Hotel Engagement Strategy and Why You Should

May 10, 2016

As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42 billion messages...

STOP Selling to the Masses. Start by Creating Guest Personas

May 2, 2016

by Donna Lewis Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel’s target audience is...

Drive Direct Bookings by Getting to Know Your Guests

March 17, 2016

We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have...

How Can Technology Improve the Guest Experience Before Arrival?

March 3, 2016

Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs. It leads to increased direct engagement...

HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns

February 17, 2016

NEW YORK, NY February 17, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

Content, Brand and Mobile: The Destination Revolution is Now

February 8, 2016

The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White. THE internet is the industrial...

If I Open a Hotel Marketing Email Twice, am I Twice as Likely to Buy?

January 5, 2016

You’ve seen it a hundred times. Within each email campaign is a group of people who don’t just open your email, they open it again and again and...