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How to Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing
December 7, 2016
By Mariana Safer and Carmine Fischetti
More than 25% of direct...
New LUMA Hotel Times Square Website Embodies Flair of Iconic Neighborhood
December 6, 2016
Shining bright in the heart of Midtown Manhattan’s Times Square, the brand new LUMA Hotel Times Square has partnered with HeBS Digital to launch a...
Webinar Video Available: HeBS Digital Discusses the “Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs”
November 29, 2016
Last week, HeBS Digital hosted its third webinar in its “Direct is Always Better” series: “Key Tools to Optimizing Direct Bookings and...
How to Jumpstart Your Hotel’s Direct Bookings Through Multichannel Campaigns
November 21, 2016
By Margaret Mastrogiacomo
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with...
Webinar on Key Tools to Optimizing Direct Bookings and Lowering Distribution Costs
November 14, 2016
To help hoteliers readjust their strategy as the hospitality industry faces declining occupancy rates, HeBS Digital will host the third webinar in the...
Do You Know Where Your Hotel Website Bookers Went? Tools to Decrease Website Reservation Abandonment and Boost Direct Bookings
November 2, 2016
While hoteliers invest time and money into digital marketing campaigns to drive traffic to the hotel website, a staggering 98% and more of those...
HeBS Digital & Google Discuss How Hoteliers Can Use Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs
October 26, 2016
Last week, hoteliers arrived at Google’s NYC headquarters for “The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct...
How to Use Online & Voice Channel Analytics to Fully Understand True ROI from Digital Marketing
October 24, 2016
As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine and...
Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates
October 20, 2016
By Megan Harr
The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates.
The realm of...
HeBS Digital Recognized with 8 Interactive Media Awards for Website Design & Digital Technology, Including 2 Best-in-Class Awards
New York, NY (October 20, 2016) – The Interactive Media Awards have recognized HeBS Digital, the firm that helps hoteliers drastically increase...
Hotel Distribution Cost: The Only Cost Driver That Can Save Your Property’s Bottom Line in 2017
October 17, 2016
By Max Starkov
Bleak Picture Ahead for Hospitality
At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of...
The Complete Guide to Choosing the Right Website CMS Technology, a New eBook Just Launched by HeBS Digital
October 12, 2016
New York, NY – October 12, 2016 – A hotel website needs to be so much more than a pretty face for the property; it needs technology powering...
Now Available: Q4 2016 Edition of HeBStrategy, HeBS Digital’s Hospitality Digital Technology & Marketing Strategy Whitepaper
October 10, 2016
New York, NY – October 10, 2016 – To help hoteliers better understand the most important hospitality technology and digital marketing news from Q3...
HeBS Digital Asks Hoteliers: How Can Your Property Boost Direct Revenues 25%, Guaranteed?
October 6, 2016
New York, NY – October 6, 2016 – With occupancies flat this year and even projected to decline in 2017 due to increased supply in most major...
HeBS Digital’s smartCMS® Website Technology Wins World Travel Award and Voted North America’s Leading Travel Merchandising Solution Provider 2016
October 3, 2016
New York, NY – October 3, 2016 – The people have spoken, and HeBS Digital is honored to announce that their innovative smartCMS® website...
HeBS Digital Awarded Four Travel Weekly Magellan Awards for its Best-of-Breed Design, Technology and Ability to Drive Direct Online Bookings
September 26, 2016
New York, NY (September 26, 2016) – The Travel Weekly Magellan Awards have recognized HeBS Digital and four of its clients with awards for website...
Automating Travel Plans: The Impact of Google’s New Travel App on Hoteliers’ Strategies
September 23, 2016
By Megan Harr
Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves as a...
The WebAwards Recognize HeBS Digital’s Industry-Leading Technology and Website Design with 7 Awards, Including Best Hotel and Lodging Website
September 21, 2016
New York, NY (September 21, 2016)– HeBS Digital is proud to announce the receipt of seven WebAwards from the Web Marketing Association in the Hotel...
How to Jumpstart Your Hotel’s Direct Bookings Through Social Media
September 19, 2016
By Victoria Hsia
In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming more...
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
September 8, 2016
By Max Starkov and Mariana Mechoso Safer
According to Morgan Stanley Research, the OTAs are about to collect over $16 billion in commissions this year. OTA...