Tag : hebs

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Google Doorway Page Algorithm Update: Action Plan for Hotel Vanity Websites

May 18, 2015

By Max Starkov and Asher Fusco Background: On March 16, Google announced the rollout of an algorithm change intended to minimize the visibility of spam...

HeBS Digital Joins the HSMAI’s New York Chapter Panel to Discuss Meta Search Best Practices

May 1, 2015

By Margaret Mastrogiacomo Recently, HeBS Digital participated in the HSMAI’s New York chapter panel entitled “A Meta Conundrum”...

HeBS Digital to Speak on Content Personalization at EyeforTravel’s Online Marketing Strategies Conf.

April 29, 2015

HeBS Digital's Sara O'Brien, Senior Marketing Manager, will be speaking at EyeforTravel's upcoming Online Marketing Strategies for Travel conference in Miami...

The Smart Hotelier’s Action Plan to Digital Content Marketing

April 21, 2015

By Max Starkov and Mariana Mechoso Safer Background: Digital Content Marketing involves the distribution of engaging information across digital...

Hospitality Digital Technology & Marketing Strategy Q2 2015 Whitepaper Now Available for Download

April 10, 2015

Now available for download, the HeBStrategy Q2 2015 Edition covers newsworthy hospitality digital technology and marketing moments in Q1, trends to pay...

Hotelier’s Guide to the Google Mobile-Friendliness Update

April 2, 2015

By Asher FuscoGoogle is back in the news with another algorithm change - and this time it’s a big one. The search engine announced recently its plans to...

The Fourth-screen: Providing the Right Digital Experience for On-Property Hotel and Resort Guests

April 1, 2015

By Jason Price and Mariana SaferOver 42% of website visitors and nearly 16% of hotel bookings came from tablet and mobile devices in the first half of 2014....

Does Investing in Social Media Advertising Pay for Hoteliers?

March 31, 2015

Five Tips for Navigating the Pay-to-Play Social Media Landscape  By Margaret Mastrogiacomo Last week, I presented at the 2015 EyeForTravel Social and...

Why Hoteliers Cannot Afford Free Analytics Tools

March 16, 2015

By Sara O’Brien and Max StarkovThere is a saying that goes, “I don’t have enough money to buy cheap things.” That statement also rings...

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

March 11, 2015

By Sara O’Brien & Ryan DeJong       Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a...

HeBS Digital and Google Co-Host a Luncheon Workshop on Engaging and Converting the Traveler

February 25, 2015

NEW YORK, NY February 25, 2015 - HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting...

HeBS Digital and eCornell To Host a Webinar on Dynamic Content Personalization

February 24, 2015

Hoteliers’ Powerful New Tool to Maximize Website Revenue and ConversionsNEW YORK, NY February 24, 2015 - HeBS Digital, the leading hotel digital...

Shortcuts that Kill Revenue: Using the “DIY” or “Build It Quick & Cheap” Approach for Hotel Websites

February 19, 2015

By Max Starkov Recently, a major player in the industry announced the launch of their new $399/month service for “DIY” hotel websites. In the...

HeBS Digital Invites Hoteliers to Be Their Guest at the HSMAI Digital Marketing Strategy Conference

February 4, 2015

​Conference to be Held in New York CityHeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website...

HeBS Digital Unveils the smartCMS, Transforming Content Management System Technology in Hospitality

February 3, 2015

The industry’s leading digital technology, full-service hotel marketing and website design firm has launched its 6th generation CMS technology, the...

How Can Hoteliers Take Advantage of the Disruptive Shift from Desktop to Mobile?

January 26, 2015

​by Max Starkov The 2014 device usage results are in! The massive shift from desktop to mobile and tablet devices continued its rigorous pace: Last year over...

Should Hoteliers Be Concerned with Amazon Becoming the Next Mega OTA?

January 21, 2015

by Max Starkov The industry press is full of articles about Amazon entering the travel retail space, opening travel industry-focused offices, and contacting...

Smart Hotelier’s Action Plan 2015 - How to Monetize Your Digital Marketing Resolutions

January 20, 2015

By Sara O’Brien In early January, in this year’s Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we...

Complimentary Webinar, “Action Plan 2015: The Smart Hotelier’s Top 10 Digital Marketing Resolutions”

January 9, 2015

NEW YORK, NY January 9, 2015 - HeBS Digital, the hospitality industry’s leading full-service digital technology and marketing firm, will present a...

HeBS Digital Invites Hoteliers to Boost On-Property Revenues and Guest Satisfaction

January 7, 2015

HeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website revenue optimization consulting firm, is...

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