Tag : hebs

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HeBS Digital Celebrates 15 Years of Building ‘Book Direct’ Strategies for Hoteliers

June 6, 2016

Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is celebrating 15...

Top Five Secrets to Building a Successful Hotel Multichannel Marketing Campaign

May 31, 2016

By Margaret Mastrogiacomo and Sara O’Brien How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking?...

Cheeca Lodge & Spa Website Relaunch Boosts Revenues by over 80%

May 26, 2016

Situated in Islamorada, Cheeca Lodge & Spa is a tropical paradise, perfect for every type of getaway. The property worked with HeBS Digital to relaunch...

How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency

May 16, 2016

By Max Starkov The year of 2016 will be the first in which OTA revenues in the U.S. will surpass brand.com revenues in hospitality. The OTA vs. brand.com...

HeBS Digital’s smartCMS Website Technology Wins Gold Stevie® Award for Third Consecutive Year

May 13, 2016

New York, NY – May 13, 2016 – The American Business Awards have once again recognized HeBS Digital’s smartCMS Website Technology Platform...

Luxury Hotel Digital Marketing: Checklist to Turning the Luxury Hotel Experience into Online Bookings

May 10, 2016

By: Jennifer Alberts Global luxury travel remains the fastest-growing of all the tourism and travel sectors, with luxury hotel chains experiencing significant...

Webinar on Q2 2016 Hospitality Technology and Marketing Strategy Forecast & Action Plan

May 4, 2016

New York, NY – May 4, 2016 – With the constant influx of news in our industry, along with the hundreds of other daily duties of the hotelier, it...

HeBS Digital’s New Brand Website for Tsogo Sun Receives “Official Honoree” Distinction in the 20th Annual Webby Awards

April 28, 2016

New York, NY – April 28, 2016 – HeBS Digital is proud to announce that the Tsogo Sun brand website has been selected as an Official Honoree in the...

HeBS Digital Innovative Website Technology Platform smartCMS v7 Nominated for World Travel Awards Recognition

April 21, 2016

Summary: HeBS Digital’s innovative website technology platform, the smartCMS v7, was nominated one of North America’s Leading Travel Merchandising...

HeBS Digital Honored with Best in Class IAC Award and 7 IMA Outstanding Achievement Awards

April 19, 2016

Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to have...

The Q2 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!

April 12, 2016

Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, announces the...

HeBS Digital Guarantees New Hotel Clients Will Win a Major Website Design or Digital Marketing Award

April 5, 2016

Summary: HeBS Digital introduces a new hospitality and travel award guarantee for clients that purchase a website design package in Q2 2016. The firm...

Google Just Upped the Penalty for Not Having a Mobile-Friendly Hotel Website

March 23, 2016

by Megan Harr Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the importance...

HeBS Digital and Google Discuss How Hoteliers Can Implement a “Direct is Better: 2016 Action Plan to Maximize Revenues and Lower Cost of Sale”

March 9, 2016

HeBS Digital hosted a session with Google at their NYC headquarters, placing the spotlight on ways hotel digital marketers can maximize revenues from the...

HeBS Digital Launches Tsogo Sun’s New Brand Website, a Digital Masterpiece for a Diverse Hotel & Casino Portfolio

March 8, 2016

Summary: HeBS Digital announces the launch of Tsogo Sun’s new hotels, gaming, entertainment and conference portfolio brand website www.tsogosun.com....

HeBS Digital Releases the smartCMS v7, Technology that Transforms the Hotel Website into the Primary Distribution Channel

March 4, 2016

NEW YORK, NY – March 4, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

March 1, 2016

By Max Starkov Background Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top...

Google’s Move Away From Right-Rail Ads: The Hotel Marketer’s Action Plan

February 29, 2016

By Asher Fusco and Carmine Fischetti Google rolled out a major change to its search engine results display in late February, phasing out text ads from the...

HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns

February 17, 2016

NEW YORK, NY February 17, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization...

Hotelier’s 2016 Action Plan to Maximize Revenue from the Mobile Channel

January 15, 2016

By Max Starkov The full year results for 2015 are in and one thing is clear: the age-defining shift from desktop to mobile and tablet devices continued its...

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