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Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates
October 20, 2016
By Megan Harr
The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates.
The realm of...
HeBS Digital Recognized with 8 Interactive Media Awards for Website Design & Digital Technology, Including 2 Best-in-Class Awards
New York, NY (October 20, 2016) – The Interactive Media Awards have recognized HeBS Digital, the firm that helps hoteliers drastically increase...
Hotel Distribution Cost: The Only Cost Driver That Can Save Your Property’s Bottom Line in 2017
October 17, 2016
By Max Starkov
Bleak Picture Ahead for Hospitality
At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of...
The Complete Guide to Choosing the Right Website CMS Technology, a New eBook Just Launched by HeBS Digital
October 12, 2016
New York, NY – October 12, 2016 – A hotel website needs to be so much more than a pretty face for the property; it needs technology powering...
Now Available: Q4 2016 Edition of HeBStrategy, HeBS Digital’s Hospitality Digital Technology & Marketing Strategy Whitepaper
October 10, 2016
New York, NY – October 10, 2016 – To help hoteliers better understand the most important hospitality technology and digital marketing news from Q3...
HeBS Digital Asks Hoteliers: How Can Your Property Boost Direct Revenues 25%, Guaranteed?
October 6, 2016
New York, NY – October 6, 2016 – With occupancies flat this year and even projected to decline in 2017 due to increased supply in most major...
HeBS Digital’s smartCMS® Website Technology Wins World Travel Award and Voted North America’s Leading Travel Merchandising Solution Provider 2016
October 3, 2016
New York, NY – October 3, 2016 – The people have spoken, and HeBS Digital is honored to announce that their innovative smartCMS® website...
Automating Travel Plans: The Impact of Google’s New Travel App on Hoteliers’ Strategies
September 23, 2016
By Megan Harr
Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves as a...
The WebAwards Recognize HeBS Digital’s Industry-Leading Technology and Website Design with 7 Awards, Including Best Hotel and Lodging Website
September 21, 2016
New York, NY (September 21, 2016)– HeBS Digital is proud to announce the receipt of seven WebAwards from the Web Marketing Association in the Hotel...
How to Jumpstart Your Hotel’s Direct Bookings Through Social Media
September 19, 2016
By Victoria Hsia
In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming more...
The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning
September 8, 2016
By Max Starkov and Mariana Mechoso Safer
According to Morgan Stanley Research, the OTAs are about to collect over $16 billion in commissions this year. OTA...
HeBS Digital Nominated for Most Effective Digital Media Buy by The Drum Digital Trading Awards USA
August 22, 2016
HeBS Digital has been nominated in the Most Effective Digital Media Buy category by The Drum Digital Trading Awards USA for their highly effective Dynamic Rate...
How to Jumpstart Your Hotel’s Direct Bookings Through SEO
August 19, 2016
By Steven Briley
In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming...
The Q3 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!
July 14, 2016
New York, NY – July 14, 2016 – Hoteliers can now download the HeBStrategy Q3 2016 Edition, which includes a recap of the most important...
HeBS Digital Gives Hoteliers a 20% Credit to Help Boost Direct Bookings and Lower Distribution Costs
July 6, 2016
New York, NY – July 6, 2016 – Hoteliers that want to boost website revenue and lower their distribution costs in the upcoming quarter can sign on...
Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings
July 5, 2016
By Margaret Mastrogiacomo and Max Starkov
Smart Data vs. Big Data
By now, many hoteliers are tired of hearing about “Big Data” and why they...
HeBS Digital Celebrates 15 Years of Building ‘Book Direct’ Strategies for Hoteliers
June 6, 2016
Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is celebrating 15...
Top Five Secrets to Building a Successful Hotel Multichannel Marketing Campaign
May 31, 2016
By Margaret Mastrogiacomo and Sara O’Brien
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking?...
Cheeca Lodge & Spa Website Relaunch Boosts Revenues by over 80%
May 26, 2016
Situated in Islamorada, Cheeca Lodge & Spa is a tropical paradise, perfect for every type of getaway. The property worked with HeBS Digital to relaunch...
How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency
May 16, 2016
By Max Starkov
The year of 2016 will be the first in which OTA revenues in the U.S. will surpass brand.com revenues in hospitality. The OTA vs. brand.com...