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The Smart Hotelier’s Action Plan to Digital Content Marketing
April 21, 2015
By Max Starkov and Mariana Mechoso Safer
Digital Content Marketing involves the distribution of engaging information across digital...
HeBS Digital Named Top Agency Winner with Six Internet Advertising Competition (IAC) Awards
April 15, 2015
HeBS Digital named Top Agency Winner with six Internet Advertising Competition (IAC Awards), including three Best of Industry Awards for Best Hotel &...
Hospitality Digital Technology & Marketing Strategy Q2 2015 Whitepaper Now Available for Download
April 10, 2015
Now available for download, the HeBStrategy Q2 2015 Edition covers newsworthy hospitality digital technology and marketing moments in Q1, trends to pay...
Hotelier’s Guide to the Google Mobile-Friendliness Update
April 2, 2015
By Asher FuscoGoogle is back in the news with another algorithm change - and this time it’s a big one. The search engine announced recently its plans to...
The Fourth-screen: Providing the Right Digital Experience for On-Property Hotel and Resort Guests
April 1, 2015
By Jason Price and Mariana SaferOver 42% of website visitors and nearly 16% of hotel bookings came from tablet and mobile devices in the first half of 2014....
Does Investing in Social Media Advertising Pay for Hoteliers?
March 31, 2015
Five Tips for Navigating the Pay-to-Play Social Media Landscape
By Margaret Mastrogiacomo
Last week, I presented at the 2015 EyeForTravel Social and...
Why Hoteliers Cannot Afford Free Analytics Tools
March 16, 2015
By Sara O’Brien and Max StarkovThere is a saying that goes, “I don’t have enough money to buy cheap things.” That statement also rings...
Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
March 11, 2015
By Sara O’Brien & Ryan DeJong
Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a...
HeBS Digital and Google Co-Host a Luncheon Workshop on Engaging and Converting the Traveler
February 25, 2015
NEW YORK, NY February 25, 2015 - HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting...
HeBS Digital and eCornell To Host a Webinar on Dynamic Content Personalization
February 24, 2015
Hoteliers’ Powerful New Tool to Maximize Website Revenue and ConversionsNEW YORK, NY February 24, 2015 - HeBS Digital, the leading hotel digital...
Shortcuts that Kill Revenue: Using the “DIY” or “Build It Quick & Cheap” Approach for Hotel Websites
February 19, 2015
By Max Starkov Recently, a major player in the industry announced the launch of their new $399/month service for “DIY” hotel websites. In the...
HeBS Digital Invites Hoteliers to Be Their Guest at the HSMAI Digital Marketing Strategy Conference
February 4, 2015
Conference to be Held in New York CityHeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website...
HeBS Digital Unveils the smartCMS, Transforming Content Management System Technology in Hospitality
February 3, 2015
The industry’s leading digital technology, full-service hotel marketing and website design firm has launched its 6th generation CMS technology, the...
How Can Hoteliers Take Advantage of the Disruptive Shift from Desktop to Mobile?
January 26, 2015
by Max Starkov
The 2014 device usage results are in! The massive shift from desktop to mobile and tablet devices continued its rigorous pace: Last year over...
Should Hoteliers Be Concerned with Amazon Becoming the Next Mega OTA?
January 21, 2015
by Max Starkov
The industry press is full of articles about Amazon entering the travel retail space, opening travel industry-focused offices, and contacting...
Smart Hotelier’s Action Plan 2015 - How to Monetize Your Digital Marketing Resolutions
January 20, 2015
By Sara O’Brien
In early January, in this year’s Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we...
Complimentary Webinar, “Action Plan 2015: The Smart Hotelier’s Top 10 Digital Marketing Resolutions”
January 9, 2015
NEW YORK, NY January 9, 2015 - HeBS Digital, the hospitality industry’s leading full-service digital technology and marketing firm, will present a...
HeBS Digital Invites Hoteliers to Boost On-Property Revenues and Guest Satisfaction
January 7, 2015
HeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website revenue optimization consulting firm, is...
Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions
January 6, 2015
By Max Starkov and Mariana Safer
Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues....
Case Study: HeBS Digital Generates Significant Revenues Targeting International Luxury Travelers
December 19, 2014
December 19, 2014
How can a hotel, resort or casino effectively reach a target audience through online media?
One of the most pervasive challenges hoteliers...