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2016 Checklist to Maximize Engagement and Revenues from Social Media
November 24, 2015
By Victoria Hsia
Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing...
The Perils of Using an Open Source Content Management System (CMS) to Power the Hotel Website
November 18, 2015
By Mariana Safer and Max Starkov
Hoteliers are managing multi-million dollar properties. They have fiduciary responsibility to maximize the property's...
2016 Checklist to Maximize Revenues from Your SEM Campaigns
November 17, 2015
By Carmine Fischetti & Sara O’Brien
Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients,...
Red Lion Hotels’ ‘Hello Rewards’ Technology Platform Wins Gold Loyalty360 Award
November 13, 2015
New York, NY (November 13, 2015) – HeBS Digital is proud to announce that Red Lion Hotel Corporation (RLHC) won the Gold Loyalty360 Award in the...
2016 Checklist to Maximize Revenues from Multi-Channel Campaigns
November 5, 2015
By Margaret Mastrogiacomo
It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer...
HeBS Digital “Pay-As-You Go” Model Helps Hoteliers Accommodate Website Design in their 2016 Budgets
November 3, 2015
Summary: The industry’s leading digital technology, full-service hotel marketing and website design firm announces a “Pay-as-you-go” model...
2016 Checklist to Maximize Revenues from Content Marketing + SEO
November 2, 2015
By Asher Fusco & Megan Harr
Change is the only certainty in the world of search engine optimization. To succeed in the ever-evolving SEO landscape,...
HeBStrategy: Q4 2015 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available
October 27, 2015
Now available for download, the HeBStrategy Q4 2015 Edition offers the latest hospitality technology and digital marketing news. The Whitepaper, full of...
Hotelier’s Action Plan to Win Back Market Share from the OTAs
October 15, 2015
By Max Starkov and Sara O’Brien
Despite a booming hospitality economy and record occupancy rates, ADRs and RevPARs, OTA market share...
By Popular Demand: HeBS Digital Hosts Timely Webinar on How to Budget for 2016
October 14, 2015
The industry’s leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to...
HeBS Digital Announces the “Your Key to Success in 2016” Promotion for Hoteliers
October 9, 2015
Summary: HeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website revenue optimization consulting...
Et tu, Brute? Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Industry
September 28, 2015
By Max Starkov
Topic of the Day
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for...
Don’t Sleep on Google Penguin: Adopt a Solid Defensive SEO Strategy
September 24, 2015
By Asher Fusco
When Google Penguin originally rolled out more than four years ago, it impacted results for a staggering 12 percent of search queries. The...
HeBS Digital Continues its 2015 Winning Streak with Five Travel Weekly Magellan Awards
September 21, 2015
HeBS Digital, the hospitality industry leader in digital technology, marketing and consulting, won five Magellan Awards, including two Gold Awards.
Cyber Monday: Is Your Hotel Taking Advantage of the Largest Online Shopping Day of the Year?
September 17, 2015
By Margaret Mastrogiacomo
As hoteliers prepare for the Holiday Season and Q4 occupancy needs, there’s a one-day event that has become a holiday all on its...
HeBS Digital Wins 5 WebAwards, Including Best Hotel and Lodging Website
September 11, 2015
Summary: HeBS Digital, the hospitality industry’s leading digital technology, marketing and website revenue optimization consulting firm, earned five...
Notes from HeBS Digital’s Webinar: Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning
September 10, 2015
By Jennifer AlbertsHeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm hosted a...
Is Hospitality Ready for the Post-Rate Parity Era?
September 9, 2015
By Max Starkov
There has been a lot of talk in the press and discussion forums about the "fall” of rate parity in Europe and its...
RLHC RedLion.com Website Earns Top Honors
September 3, 2015
Web Marketing Association Awards RedLion.com Top Hotel and Lodging Website
Spokane, Wash., Sept. 3, 2015 – RLHC (Red Lion Hotels Corporation) (NYSE: RLH)...
HeBS Digital Joined HSMAI Panel Discussing Hospitality Industry Digital Marketing Trends
August 24, 2015
New York, NY (August 24, 2015) - HeBS Digital participated in a panel hosted by the Hospitality Sales and Marketing Association International (HSMAI) on August...