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Natasha Le Roux named ZDirect’s Director of Sales, Americas / ASPAC

MIAMI Fl. – May 3, 2010 – Natasha Le Roux has been named Director of Sales, Americas /ASPAC for ZDirect, the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. “I am honored and very excited to be part of the dynamic ZDirect team.  With the ZMail platform, ZDirect presents a fast paced environment with technology that the industry desperately needs to keep up with the growing demands of how hotels are challenged to convert lookers into bookers.  Travel bookings are greatly being driven by electronic marketing technology today. ZDirect is a full service advanced Email Service Provider (ESP) with a dynamic solution for companies that require cutting edge features, solid integration, intelligent guest communications and professional service. The ZMail solution is not only cost effective, but translates into incredible, instant ROI for hotels which is priority one when hotels look for technology partners!”

Hayes Thomas, CEO of ZDirect says Natasha was chosen based on her deep-rooted industry acumen.  Formerly of TravelCLICK and with 20 years of experience in the industry, we are confident Natasha has the expertise and industry knowledge to drive ZDirect’s growth initiatives globally.  “Natasha’s impressive track record speaks to her ability to tap into emerging markets and this makes her an invaluable asset to both the sales team and the company as a whole.”

About ZDirect
Based in Miami, Florida, ZDirect is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry.  For ZDirect's product offering, the company takes email communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base.  ZMail's suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts.  With ZDirect's patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send "intelligent," targeted, highly personalized emails to their guests and subscriber list, and when they book, automatically send pre-arrival and post departure emails.  The ultimate goal: convert leads and previous guests into long term loyal customers.  The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.

ZDirect is an Enterprise Email Service Provider (ESP) specifically for Hotels and Resorts and the ideal solution for management companies that require cutting edge features, solid integration and professional services.


Intelligent eCRM Solutions
for Hotels and Resorts

For sales information,
please contact:
or contact Natasha directly at
(954) 458-1669 x120

Also See: Ireland’s Carton House selects ZDirect’s eCRM platform to grow customer satisfaction and market share. / April 2010

Grand Dame of Historic New Orleans French Quarter, Hotel Monteleone, embraces ZDirect leading eCRM technology / March 2010

London’s Cavendish Hotel selects ZDirect eCRM platform to increase loyalty and generate online business / March 2010

Xotels chooses ZDIRECT as eCRM Solution for its European Hotels / July 2009

ZDirect, Inc. Awarded Patent Covering Widely Used Online Email Marketing Technology / June 2009

ZDirect’s eCRM platform launched by Orient Express - North America / June 2009

Hospitality eBusiness Strategies (HeBS) and ZDirect Announce Strategic Partnership in eCRM Technology and Solutions / June 2009

ZDirect’s Dynamic Survey Engine drives Golf Insider’s social networking platform / May 2009

Denver based Magnolia Hotels choice of ZDirect pays dividends! / May 2009

ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009

ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009

ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009

Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007

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