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MIAMI Fl. – May 3, 2010 – Natasha Le Roux has been named Director of Sales, Americas /ASPAC for ZDirect, the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. “I  am honored and very excited to be
part of the dynamic ZDirect team. With
the ZMail platform, ZDirect presents a fast paced environment with
technology
that the industry desperately needs to keep up with the growing demands
of how
hotels are challenged to convert lookers into bookers. Travel
bookings are greatly being driven by
electronic marketing technology today. ZDirect is a
full service advanced Email Service Provider (ESP) with a dynamic
solution for
companies that require cutting edge features, solid integration,
intelligent
guest communications and professional service. The ZMail solution is
not only cost
effective, but translates into incredible, instant ROI for hotels which
is
priority one when hotels look for technology partners!”Hayes Thomas, CEO of ZDirect says Natasha was chosen based on her deep-rooted industry acumen. Formerly of TravelCLICK and with 20 years of experience in the industry, we are confident Natasha has the expertise and industry knowledge to drive ZDirect’s growth initiatives globally. “Natasha’s impressive track record speaks to her ability to tap into emerging markets and this makes her an invaluable asset to both the sales team and the company as a whole.”  Based in Miami, Florida, ZDirect is the preeminent provider
of electronic
marketing and eCRM solutions for the hospitality and resort
industry. For ZDirect's product offering, the company
takes email communication technology to a whole new level of
effectiveness by
giving hotel managers a powerful way to impact relationships with their
previous guests and inquiry base.
ZMail's suite of tools empowers professional property managers to
streamline their entire electronic and CRM marketing efforts.
With ZDirect's patented ZMail technology and
expertise, hoteliers are able to centralize all their databases, send
"intelligent,"
targeted, highly personalized emails to their guests and subscriber
list, and
when they book, automatically send pre-arrival and post departure
emails. The ultimate goal: convert leads and previous
guests into long term loyal customers.
The result is new revenue captured, stronger customer loyalty, expanded
customer base, and increased return on investment through the reduction
of
traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) specifically for Hotels and Resorts and the ideal solution for management companies that require cutting edge features, solid integration and professional services. |