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 MYRTLE BEACH, SC - May 10,
2009. Need to develop a social networking component on your
web site? Try leveraging ZMail by ZDirect’s eCRM platform.
South Carolina’s Golf Insider’s is doing just that! Using
comments extracted from ZMail’s dynamic customer satisfaction engine
sent upon check out, the generation of robust reviews from customers
are driving Golf Insider’s social commentary. This has
proven to be a resounding success, with thousands responding in the
first quarter of 2009. www.mbgolfinsider.com
The Myrtle Beach
area, often considered to be the Golf Capital of the World, has over
120
quality golf courses along 40 miles of pristine beach front. Tens
of thousands of golfers play each month
on the Grand Strand and The Golf Insider is quickly becoming the
authority on what courses to play...all driven by ZDirect’s dynamic
survey engine.Leveraging
the behavioral marketing
functionality of ZDirect, robust profiles and detailed commentary, The
Golf
Insider has become an innovator and leading golf destination
portal for the Southeast United States.
According
to Matthew Brittain, President and CEO
of Myrtle Beach National, “We are extremely satisfied with the results
so
far. Travel forums and aggregators such
a Trip Advisor perform a valuable service to the hospitality
traveler.
We have successfully developed this model
for golf, and we owe much
of our success to the technology offered by
ZDirect.” Hayes Thomas, President and
CEO for ZDirect outlines, “We are proud to be a partner with The Golf
Insider
and we look forward to the opportunity to expand this business model
nationally.” Thomas continues, “Golfers
love to talk about golf. We capture their comments, dynamically
populate
questions based on the actual course played, accept the rating golfers
submit,
and then feed those results to The Golf Insider for public
display. It’s all automated with up to date golfing
experiences for other golfers to review and to comment upon
immediately.“
About
Myrtle Beach Golf
Insider
The
Golf Insider is an exclusive guide to
Myrtle Beach golf courses, offering unbiased reviews of over 120 golf
courses
on the golf rich Coastal Carolina. Browse the courses you'll play
on your
next Myrtle Beach golf vacation, and see what other golfers thought of
their experience. While you're at it, you can also: Become
a Golf Insider yourself, registration
is free & easy.
For more information, please contact us at info@mbgolfinsider.com 357
Lake Arrowhead Road, Myrtle Beach, SC
29572-5156
www.mbgolfinsider.com
About ZDirect, Inc.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of
eCRM and “intelligent” electronic marketing solutions for hotel and
resort
industry. With its product ZMail®, the company takes email
technology
to a whole new level of effectiveness by giving hotel managers a
powerful
way to impact relationships with their previous guests and inquiry
base.
ZMail's suite of tools
empowers professional property managers to streamline their entire
electronic
marketing and eCRM efforts.
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