News for the Hospitality Executive
MYRTLE BEACH, SC - May 10, 2009. Need to develop a social networking component on your web site? Try leveraging ZMail by ZDirect’s eCRM platform. South Carolina’s Golf Insider’s is doing just that! Using comments extracted from ZMail’s dynamic customer satisfaction engine sent upon check out, the generation of robust reviews from customers are driving Golf Insider’s social commentary. This has proven to be a resounding success, with thousands responding in the first quarter of 2009. www.mbgolfinsider.com
The Myrtle Beach area, often considered to be the Golf Capital of the World, has over 120 quality golf courses along 40 miles of pristine beach front. Tens of thousands of golfers play each month on the Grand Strand and The Golf Insider is quickly becoming the authority on what courses to play...all driven by ZDirect’s dynamic survey engine.Leveraging the behavioral marketing functionality of ZDirect, robust profiles and detailed commentary, The Golf Insider has become an innovator and leading golf destination portal for the Southeast United States.
According to Matthew Brittain, President and CEO of Myrtle Beach National, “We are extremely satisfied with the results so far. Travel forums and aggregators such a Trip Advisor perform a valuable service to the hospitality traveler. We have successfully developed this model for golf, and we owe much of our success to the technology offered by ZDirect.” Hayes Thomas, President and CEO for ZDirect outlines, “We are proud to be a partner with The Golf Insider and we look forward to the opportunity to expand this business model nationally.” Thomas continues, “Golfers love to talk about golf. We capture their comments, dynamically populate questions based on the actual course played, accept the rating golfers submit, and then feed those results to The Golf Insider for public display. It’s all automated with up to date golfing experiences for other golfers to review and to comment upon immediately.“
About Myrtle Beach Golf Insider
The Golf Insider is an exclusive guide to Myrtle Beach golf courses, offering unbiased reviews of over 120 golf courses on the golf rich Coastal Carolina. Browse the courses you'll play on your next Myrtle Beach golf vacation, and see what other golfers thought of their experience. While you're at it, you can also: Become a Golf Insider yourself, registration is free & easy.
For more information, please contact us at firstname.lastname@example.org 357 Lake Arrowhead Road, Myrtle Beach, SC 29572-5156
About ZDirect, Inc.
Doug Reinmuth, VP of Sales
Bob Fill, VP of Product Marketing
Web Site: www.zdirect.com
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