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.The Peninsula Hotels Selects ZDirect to
Drive its eCRM Initiatives Worldwide

HONG KONG, SAR. June 16, 2008 –   The prestigious hospitality group, The Peninsula Hotels (www.peninsula.com) which is owned and managed by The Hong Kong and Shanghai Hotels, Limited, recently announced the selection of ZDirect, Inc. as its new eCRM platform to manage its event-driven and eConfirmation initiatives worldwide. 

The hotel group portfolio comprises The Peninsula Hong Kong, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Beijing, The Peninsula Manila, and The Peninsula Shanghai opening in 2009.  Using its ZMail® platform, ZDirect will deliver “intelligent” transactional and electronic marketing technology which will interface with Peninsula’s central reservation and property management systems.  Along with the prerequisite tracking, data hygiene, reporting and multi-lingual support, these enterprise platforms will bring about personal and individualized solutions for Peninsula’s valued guests, each who have an appetite for that extra level of customer service consistent with the heritage of The Peninsula Hotels. 

Shane Izaks, General Manager, Information Technology for The Hong Kong & Shanghai Hotels Limited – Peninsula says, “Our guests are from all over the world, diverse in their needs and backgrounds and require an individualized guest experience. We look forward to working with the ZDirect team to ensure that we can provide the best possible customer service to all our guests in the manner that they expect and deserve.”
Hayes Thomas, CEO for ZDirect announces, “We are excited about our new partnership with The Peninsula Hotels.  Creating an innovative and differentiated customer experience is becoming increasingly critical for hotels and resorts looking to grow in today’s competitive market.  ZDirect has a history of successfully providing custom eCRM solutions for its global client base and we look forward to achieving the same success with the prominent hotel group, The Peninsula Hotels. 
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Shane Izaks, The Peninsula Hotels, signs with Doug Reinmuth
and Hayes Thomas with ZDirect
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ABOUT THE PENINSULA HOTELS - HONG KONG & SHANGHAI HOTELS

Incorporated in 1866 and listed on the Hong Kong Stock Exchange, The Hong Kong and Shanghai Hotels, Limited is a holding company whose subsidiaries are engaged in the ownership and management of prestigious hotels (The Peninsula Hotels), and commercial and residential properties in key destinations in Asia and the USA.  In addition to The Peninsula Hotel portfolio of luxurious hotels, the Group includes The Repulse Bay complex, The Peak Tower and The Peak Tramways, St. John's Building and The Landmark in Ho Chi Minh City, Vietnam.

For further information, please contact:
Ms. Sian Griffiths, Director of Communications, The Peninsula Hotels
Telephone: (852) 2840-7239, Fax: (852) 2840-7499
E-mail: siangriffiths@peninsula.com
Website: www.peninsula.com 

ABOUT ZDIRECT, INC.

Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its platform ZMail®, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire eCRM effort. 

For further information, please contact:
Doug Reinmuth, Vice President of Sales, dreinmuth@zdirect.com
Bob Fill, Vice President of Product Marketing, bfill@zdirect.com
Telephone:  (866) 962-4548.
Web Site:  www.zdirect.com

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Contact:

Bob Fill
VP of Product Marketing
ZDirect, Inc
www.zdirect.com
 843-839-3100  x102

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Also See: AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008
Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008
InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007
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