News for the Hospitality Executive
Charleston, SC June 16, 2009 – Orient-Express North America recently launched the ZMail by ZDirect eCRM platform for its North American division to include the following properties: Charleston Place, Charleston, SC; Windsor Court Hotel, New Orleans; The Inn at Perry Cabin, St. Michaels, Maryland; Keswick Hall, Charlottesville, Virginia. As part of this launch, Orient Express is rolling out ZDirect’s “intelligent” event driven communication along with optimizing the ZMail email service to its loyal leisure guests and to other channels such as leisure, corporate planners, and other strategic high volume bookers. Orient Express has already had significant success creating one central data warehouse for marketing purposes whereas redundant platforms of guest data have been eliminated. ZDirect’s automated data de-duplication and hygiene module has been also places in operation.
Michael Cady, Director of Marketing: “Knowing more about our valuable customers and sending them targeted relevant communication that resonates is critical for a luxury brand such as Orient-Express. The central and integrated solution that ZDirect can offer with only one profile and all historical preference data is critical.” Cady continues, “We desire to remain on the leading edge of technology for many years to come and the ZDirect platform accomplishes this for us.”
Hayes Thomas, CEO for ZDirect, “Orient-Express and ZDirect’s enterprise platform are a perfect illustration on how to leverage technology within the luxury marketplace. We are excited about our new partnership and look forward to many success stories in the coming months throughout the world with such a celebrated luxury brand as Orient-Express.
Orient-Express (www.orient-express.com) is a hotel and leisure company providing luxury travel experiences for discerning travelers in areas of outstanding cultural, historic or recreational interest. Founded in 1976 when the company acquired Hotel Cipriani in Venice, Orient-Express owns or has investments in 50 businesses: 39 highly individual hotels, three restaurants, six tourist trains and two river cruise operations, operating in 25 countries worldwide. The company believes that discerning travelers will choose a famous individual property in preference to a chain brand, so none of its businesses is called Orient-Express except the fabled Venice Simplon-Orient-Express luxury train which operates through Europe, linking London, Paris and Venice. Orient-Express chooses to own or part-own its businesses, believing equity returns are greater than management fee income alone and continues to seek out unique properties with expansion potential and introduce new experiences, restoring romance, glamour and style to international travel.
For further information, please contact:
Michael Cady, Director of Marketing North America,
[email protected], Tel: (843) 937-9034
ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. For ZDirect’s product offering, the company takes email communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail’s suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts. With ZDirect’s patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send “intelligent,” targeted, highly personalized emails to their guests and subscriber list, and when they book, automatically send pre-arrival and post departure emails. The ultimate goal: convert leads and previous guests into long term loyal customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) specifically for Hotels and Resorts and the ideal solution for management companies that require cutting edge features, solid integration and professional services.
For further information, please contact: Bob Fill VP of Product Marketing, [email protected], Telephone (954) 458-1669 x102
Web Site: www.zdirect.com
Intelligent eCRM Solutions
for Hotels and Resorts
Bob Fill, VP of Product Marketing
(954) 954-1669, x102
Web Site: www.zdirect.com
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