Hotel Online  Special Report


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 InnLink and ZDirect Announce eCRM
Interface to Service Hotel Clients

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Hendersonville, TN – May 25, 2007 – InnLink Central Reservation Services and ZDirect, Inc. are pleased to announce the availability of an interface between InnLink's reservation system and ZDirect's ZMail™ electronic customer relationship management platform. This new interface will provide eCRM and marketing services for independent hotels of all sizes, property management groups and flags. The eCRM platform will reap the benefits for both InnLink and ZDirect, but more importantly provides a significant communication capability for InnLink's hotel customers to market to their previous guests and inquiries.

For example, InnLink customers will now be able to have their marketing databases centrally located; send targeted and highly relevant emails to their "opt-in" permission-based subscriber list; automatically send confirmations, prearrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, an expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect is well known for delivering on its mantra, "For every $1 you spend with us, you will get $8 to $10 back."

"We will continue to build strong relationships with industry leaders," states Per-Anders Wendin, InnLink's CEO. "Seamless integration is a critical link to increased revenue."

"We are extremely excited about our new partnership with InnLink," states Hayes Thomas, CEO of ZDirect. "Our relationship with InnLink will grow as both of our companies improve products and services for the mutual benefit of our customers. Working with a company of the caliber of InnLink is very exciting, and good for the hospitality industry."

About InnLink, LLC
Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: Internet, GDS and Channel Distribution; iLINK: a private label Booking Engine, ONtarget: Marketing and Promotional Programs and RESmatrix: Customer Tools for Data, Rate and Inventory Management. InnLink maximizes channel-managed, reservation revenue streams for over 1000 hotels, resorts, inns, condominiums and extended-stay properties. To learn more about InnLink's products and services visit www.innlink.com, or contact Mary Skinner, Director of Marketing at 615-264-8087 or mary.skinner@innlink.com.

About ZDirect, Inc.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its product ZMail™, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire eCRM effort. For more information on ZMail by ZDirect, visit www.zdirect.com, or contact Doug Reinmuth at dreinmuth@zdirect.com or Bob Fill at bfill@zdirect.com, or by calling toll free at 1-866-962-4548.

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Contact:

ZDirect, Inc.
Elizabeth Haselden
Production Coordinator
www.ZDirect.com
843.839.3100 x100
 

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Also See: ZDirect and IQWare Inc. Sign Agreement to Private-Label ZMail e-Marketing Sales System for IQWare Users / November 2005
The Breakers Resort Boosts Email Promotion Response 300% by Targeting Personal Interests with ZMail / November 2005
ZMail Tapped by Intellistrand to Grow Customer Base in 19 Major Metro Areas; Top intelligent email provider, ZDirect, turns ‘C’ lists into ‘A’ lists, ensures delivery, grows quality customer databases / August 2005
ZMail Used by Myrtle Beach National Company to Consolidate Multiple Guest Databases, Strengthen Repeat Business with Cost-effective Expert Email Solution / August 2005
PMS Vendor Gains Edge with ZDirect Expert Email Solution / June 2005
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