News for the Hospitality Executive
Amsterdam, the Netherlands, July 13, 2009. Xotels announces the choice of ZDirect as the preferred eCRM solution to offer its European hotels. Comments Patrick Landman of Xotels, “We have chosen to partner with ZDirect as our eCRM provider for our hotel clients in Europe as they are specialized in the hospitality industry. There are many general customer relationship systems available, but the hotel industry is very particular and requires a provider that understands its unique requirements.” “ZDirect’s years of experience in this field gives the ZMail email marketing system a big advantage over other software,” he adds.
According to Hayes Thomas, ZDirect’s CEO, “We are extremely excited about working closely with Xotels to provide seasoned functionality that improves a property's bottom-line and simultaneously enhances the guest experience.”
Mr. Landman continues, “We also selected ZDirect due to the integration with many PMS systems. And with the de-duplication engine, it even cleans up the guest history mess you will find in most PMS’s. Their system is unique and meets the needs of hoteliers to connect with current clients and potential ones, increasing guest loyalty, repeat factor and your look to book ratio.”
Xotels is a hotel management and marketing company specialized in internet marketing, internet distribution and revenue management. We offer hotel management services, outsourcing, consulting and technology solutions for hotels. Xotels, creative minds in hotel management and marketing.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. For ZDirect’s product offering, the company takes email communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail’s suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts. With ZDirect’s patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send “intelligent,” targeted, highly personalized emails to their guests and subscriber list, and when they book, automatically send pre-arrival and post departure emails. The ultimate goal: convert leads and previous guests into long term loyal customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) specifically for Hotels and Resorts and the ideal solution for management companies that require cutting edge features, solid integration and professional services.
Intelligent eCRM Solutions
for Hotels and Resorts
Bob Fill VP of Product Marketing,
Telephone (954) 458-1669 x102
Web Site: www.zdirect.com
For Sales information, please contact:
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