News for the Hospitality Executive
MIAMI, FL – June 16, 2009 – ZDirect, Inc., with its leading ZMail eCRM/electronic marketing platform optimized for the hospitality industry, has been awarded a patent for its unique, dynamic content communication technology.
US Patent Number 7,523,167 B2 protects processes for dynamic content email generation when data from multiple profile sources and inventory elements are combined in an automatic process eliminating the need for manual labor in sending out highly targeted messages of relevance and compelling travel offers to create immediate hotel room conversions. Now a hotel can deal much better with the age old concern of “perishable inventory” by using this incredible technology to fill up need periods, and offer greater value to attract more repeat visits from its loyal customer base.
ZDirect’s VP of Product Marketing, Bob Fill, says, “This patent combined with ZDirect’s incredible investment in Hotel database integrations and applications allows for ZMail to become a virtual “expert system” in helping a hotel reach its occupancy goals with little to no human intervention. ZMail’s eCRM platform today provides a hotel with online acquisition, dynamic profiling, marketing, automatic fulfillment and crucial post stay information. This new front end capability for the automatic creation and delivery of compelling offers for hotels eliminates the slow, labor intensive process of sending compelling offers. “
"We sought the patent protection because we believe we've developed the most effective eCRM/electronic marketing platform that is helping revolutionize the way hoteliers market their properties in the 21st century, “said ZDirect, Inc. CEO Hayes Thomas. "This patent is proof of our ability to bring needed innovation to the Hotel Marketing Industry."
ZMail is entirely Web based. Clients can design messages, manage art, create mailing lists and manage their entire marketing campaigns online. The system is easy to use and generates polished, professional messages that create bottom-line conversions that can be measured on-demand 7x24/365.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. For ZDirect’s product offering, the company takes email communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail’s suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts. With ZDirect’s patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send “intelligent,” targeted, highly personalized emails to their guests and subscriber list, and when they book, automatically send pre-arrival and post departure emails. The ultimate goal: convert leads and previous guests into long term loyal customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) specifically for Hotels and Resorts and the ideal solution for management companies that require cutting edge features, solid integration and professional services.
For further information, please contact: Bob Fill VP of Product Marketing, [email protected], Telephone (954) 458-1669 x102
Web Site: www.zdirect.com.
Intelligent eCRM Solutions
for Hotels and Resorts
Bob Fill, VP of Product Marketing
(954) 954-1669, x102
Web Site: www.zdirect.com
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