News for the Hospitality Executive
.Tarsadia Hotels Launches
Emarketing Initiative for
Independent Properties Utilizing ZDirect Platform
NEWPORT BEACH, CA. June 10, 2008 -- Tarsadia Hotels (www.tarsadia.com) has recently launched its new electronic customer relationship management (eCRM) initiative for its independent hotels in California using the ZMail™ by ZDirect electronic marketing platform. With the ZMail technology and expertise, Tarsadia hotels is able to now centralize all their databases; send targeted and highly relevant emails to their “opt-in” permission-based subscriber list; automatically send customized confirmations, prearrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers.
Sarah Holt, Director of Marketing with Tarsadia states, “We have found the ZDirect team to be an incredibly responsive and knowledgeable technology partner. As we move forward with this initiative, we are changing the manner in which we interact with our guests, confident it will result in new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment via measurable electronic marketing. ”
ABOUT TARSADIA HOTELS
ABOUT ZDIRECT, INC.
|Also See:||InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007|