Hotel Online
News for the Hospitality Executive


 
 

.Tarsadia Hotels Launches Emarketing Initiative for
Independent Properties Utilizing ZDirect Platform


NEWPORT BEACH, CA. June 10, 2008 -- Tarsadia Hotels (www.tarsadia.com) has recently launched its new electronic customer relationship management (eCRM) initiative for its independent hotels in California using the ZMail™ by ZDirect electronic marketing platform.  With the ZMail technology and expertise, Tarsadia hotels is able to now centralize all their databases; send targeted and highly relevant emails to their “opt-in” permission-based subscriber list; automatically send customized confirmations, prearrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers.   

Sarah Holt, Director of Marketing with Tarsadia states, “We have found the ZDirect team to be an incredibly responsive and knowledgeable technology partner.  As we move forward with this initiative, we are changing the manner in which we interact with our guests, confident it will result in new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment via measurable electronic marketing. ” 

ABOUT TARSADIA HOTELS
Based in Newport Beach, Calif., Tarsadia Hotels is one of the top privately owned hotel investment, development and management companies in the United States. Beginning with a single property, today Tarsadia is recognized as a first-class developer and operator of hospitality-related assets. It currently operates 20 hotel properties throughout Northern and Southern California, Denver, Atlanta, Orlando and Charleston, and has another two hotels in development, comprising 5,300 rooms including the Hard Rock Hotel San Diego (www.hardrockhotelsd.com) which opened fall 2007. For more information about Tarsadia Hotels please visit www.tarsadia.com.

ABOUT ZDIRECT, INC.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its product ZMail™, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire eCRM effort. For more information on ZMail by ZDirect, visit www.zdirect.com or contact Bob Fill at bfill@zdirect.com or Doug Reinmuth at dreinmuth@zdirect.com by calling 1-866-962-4548. 
 

.
Contact:

Bob Fill
VP of Product Marketing
ZDirect, Inc
www.zdirect.com
 843-839-3100  x102

.
.
Also See: InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.