Denver Based Magnolia Hotels
Choice
of ZDirect Pays Dividends!
DENVER, CO., May 5, 2009 Magnolia Hotels choice of the ZMail®
by ZDirect platform in the summer of 2008 has proven to be a significant
success generating dramatic ROI and rejuvenating the management company�s
electronic marketing and eCRM initiatives.
According to Mike Pratt, VP of Sales and Marketing for Magnolia, �We
needed a solution that would automate everything from our confirmations
to our cancellations to our weekly e-marketing specials. We were
a �hodge-podge� of services from our previous vendor and we needed centralization,
consolidation, better tracking, enhanced design and a reliable support
structure that would allow us to grow as we add new hotels.�
Magnolia Hotels presently uses ZMail core configuration which includes:
-
Campaign manager: Ability to send highly personalized transactional and
scheduled email campaigns with numerous automated CRM bells and whistles;
-
Web integration and customer acquisition engine: Ability to turn
�lookers into bookers� and profile those visitors to your web site;
-
Property management interface (Hotel Concepts PMS): Centralize the feed
of transactional data via a fully supported interface. Send pre and post
stay along with dynamic customer satisfaction surveys;
-
RezQueue portal, ZDirect�s reservation communication tool: Queue, resend
edit, customizes and resend transactional emails. Excellent tool for customer
service and hoteliers that seek another guest touch point.
Pratt continues, �We selected ZDirect primarily due to their functionality,
ease of use and their specific targeted email marketing tools. The
system, since its implementation, has generated over $2.5 million in revenues
for the four hotels. I have been very impressed with not only the
tool, but the support team at ZDirect as well. Their support team
goes out of their way to make sure our systems are operating efficiently
and the tracking mechanisms are helping us in realizing incremental revenue
to the hotels.�
According to Hayes Thomas, President and CEO for ZDirect, �We are proud
to be a strategic partner with Magnolia Hotels. These are the
types of success stories that the marketing experts at ZDirect strive to
achieve. We look forward to many more.�
About Magnolia Hotels
Magnolia Hotels is a privately held hotel management company headquartered
in Denver, Colo. The core product line consists of award-winning, independent
boutique hotels that successfully combine contemporary style and comfort.
The company focuses on development, acquisition, re-branding, new construction
and conversion of existing independent hotel properties. Magnolia Hotels
controls and manages all of the properties in its portfolio. The company
currently operates Magnolia hotels in Denver, Dallas, Houston and Omaha.
Magnolia Hotels is currently exploring other markets for additional growth
opportunities. The company also is actively seeking to acquire new
hotel management contracts. Magnolia hotels are known for their location
in urban areas, typically in historic buildings, and for appealing design
elements that lend a unique character to each property.
For further information, visit www.magnoliahotels.com
or call (303) 607-0707.
About ZDirect, Inc.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of
eCRM and �intelligent� electronic marketing solutions for hotel and resort
industry. With its product ZMail®, the company takes email technology
to a whole new level of effectiveness by giving hotel managers a powerful
way to impact relationships with their previous guests and inquiry base.
ZMail's suite of tools
empowers professional property managers to streamline their entire electronic
marketing and eCRM efforts. |