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Denver Based Magnolia Hotels Choice
of ZDirect Pays Dividends!


DENVER, CO.,  May 5, 2009 Magnolia Hotels choice of the ZMail® by ZDirect platform in the summer of 2008 has proven to be a significant success generating dramatic ROI and rejuvenating the management company’s electronic marketing and eCRM initiatives.   

According to Mike Pratt, VP of Sales and Marketing for Magnolia, “We needed a solution that would automate everything from our confirmations to our cancellations to our weekly e-marketing specials.  We were a “hodge-podge” of services from our previous vendor and we needed centralization, consolidation, better tracking, enhanced design and a reliable support structure that would allow us to grow as we add new hotels.”   

Magnolia Hotels presently uses ZMail core configuration which includes:

  • Campaign manager: Ability to send highly personalized transactional and scheduled email campaigns with numerous automated CRM bells and whistles;
  • Web integration and customer acquisition engine:  Ability to turn “lookers into bookers” and profile those visitors to your web site;
  • Property management interface (Hotel Concepts PMS): Centralize the feed of transactional data via a fully supported interface. Send pre and post stay along with dynamic customer satisfaction surveys;
  • RezQueue portal, ZDirect’s reservation communication tool: Queue, resend edit, customizes and resend transactional emails. Excellent tool for customer service and hoteliers that seek another guest touch point.
Pratt continues, “We selected ZDirect primarily due to their functionality, ease of use and their specific targeted email marketing tools.  The system, since its implementation, has generated over $2.5 million in revenues for the four hotels.  I have been very impressed with not only the tool, but the support team at ZDirect as well.  Their support team goes out of their way to make sure our systems are operating efficiently and the tracking mechanisms are helping us in realizing incremental revenue to the hotels.”

According to Hayes Thomas, President and CEO for ZDirect, “We are proud to be a strategic partner with Magnolia Hotels.   These are the types of success stories that the marketing experts at ZDirect strive to achieve. We look forward to many more.”

About Magnolia Hotels
Magnolia Hotels is a privately held hotel management company headquartered in Denver, Colo. The core product line consists of award-winning, independent boutique hotels that successfully combine contemporary style and comfort. The company focuses on development, acquisition, re-branding, new construction and conversion of existing independent hotel properties. Magnolia Hotels controls and manages all of the properties in its portfolio. The company currently operates Magnolia hotels in Denver, Dallas, Houston and Omaha. Magnolia Hotels is currently exploring other markets for additional growth opportunities.  The company also is actively seeking to acquire new hotel management contracts. Magnolia hotels are known for their location in urban areas, typically in historic buildings, and for appealing design elements that lend a unique character to each property.  

For further information, visit www.magnoliahotels.com or call (303) 607-0707.

About ZDirect, Inc.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of eCRM and “intelligent” electronic marketing solutions for hotel and resort industry.  With its product ZMail®, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire electronic marketing and eCRM efforts. 

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Contact:

www.zdirect.com
Intelligent eCRM Solutions
for Hotels and Resorts

Doug Reinmuth, VP of Sales
dreinmuth@zdirect.com
(954) 458-1669 x109

Bob Fill, VP of Product Marketing
bfill@zdirect.com
(954) 458-1669x102

Web Site: www.zdirect.com  
 

Also See: ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009
ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009
ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009
Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009
The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008
AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008
Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008
InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007
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