News for the Hospitality Executive
of ZDirect Pays Dividends!
DENVER, CO., May 5, 2009 Magnolia Hotels choice of the ZMail® by ZDirect platform in the summer of 2008 has proven to be a significant success generating dramatic ROI and rejuvenating the management company’s electronic marketing and eCRM initiatives.
According to Mike Pratt, VP of Sales and Marketing for Magnolia, “We needed a solution that would automate everything from our confirmations to our cancellations to our weekly e-marketing specials. We were a “hodge-podge” of services from our previous vendor and we needed centralization, consolidation, better tracking, enhanced design and a reliable support structure that would allow us to grow as we add new hotels.”
Magnolia Hotels presently uses ZMail core configuration which includes:
According to Hayes Thomas, President and CEO for ZDirect, “We are proud to be a strategic partner with Magnolia Hotels. These are the types of success stories that the marketing experts at ZDirect strive to achieve. We look forward to many more.”
About Magnolia Hotels
For further information, visit www.magnoliahotels.com or call (303) 607-0707.
About ZDirect, Inc.
Doug Reinmuth, VP of Sales
Bob Fill, VP of Product Marketing
Web Site: www.zdirect.com
|Also See:||ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009|
|ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009|
|ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009|
|Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009|
|The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008|
|AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008|
|Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008|
|InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007|