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ZDirect Releases Innovative “On-Demand” Filters for Hoteliers



Hallandale Beach, FL, April 14, 2009 Sending the right email message, to the right person, at the right time and without fatiguing your guest history is always a critical best practice for eMarketers. ZDirect’s hotel clients do just that on demand, the following cool filters were recently released for users to segment their data within the ZMail® platform:

  • Guest Reservation Booking Windows:  With ZMail by ZDirect’s booking window filter,  hotel properties are able to market to their guests who have, for example, booked a reservation 3 days before check in, thus identifying a last minute guest... or conversely, market to families who book their vacations six months out.
  • Cancellations:  Hoteliers can market to their guests who have cancelled a reservation within a particular date range, for future stay.
  • Zip Code Radius:  Marketers are now able to identify guests who live within certain range of their property, thus segmenting their "drive" market.  As another example, properties could exclude guests who live 800 miles away as to not annoy guests who would not be able to get to your property for a last minute email special.   In addition to the radius, marketing managers will also be able to input zip code ranges, for example "90210" to "90300".

ABOUT ZDIRECT, INC.

www.zdirect.comBased in Miami, Florida, ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its platform ZMail®, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire eCRM effort. 

For further information, please contact:
Bob Fill, Vice President of Product Marketing, bfill@zdirect.com Telephone:  (843) 492-4046.
Web Site:  http://www.zdirect.com/


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Contact:

Bob Fill
VP of Product Marketing
ZDirect, Inc
http://www.zdirect.com/
 843-839-3100  x102


Also See: Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007
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