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Utell® and Rate Tiger Team to Make Hotels More Competitive 
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New Market Insight Suite Competitive Intelligence Tool Offers
Rate Benchmarking and Channel Management
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LONDON and COLONIA, N.J. (October 27, 2008) – Rate Tiger, a leading provider of online hotel distribution management tools has joined forces with Utell Hotels & Resorts, the world’s largest hotel representation service, to introduce Market Insight. The new suite of business intelligence tools will help Utell’s member hotels compete on a global level, offering more options for distribution, benchmarking, inventory and rate management.

The Market Insight suite will include MarketCompare, a comprehensive tool for hotels to benchmark rates against direct competitors; MarketUpdate, an application that allows hotels to update rates, availability and restrictions across multiple channels through one interface; and MarketManage, an enhanced combination of MarketCompare and MarketUpdate. The Market Insight components will help hotels remain competitive, according to Ric Leutwyler, president of Utell.

“In challenging economic times like these, it is critical for hoteliers to make the most of every revenue opportunity by knowing if their rates are competitive,” said Leutwyler. “Utell customers can combine the power of our global sales, marketing and distribution support with Market Insight’s real time competitive data and management tools to drive as much business as possible to their properties. Our mission is to help hotels compete more successfully, and incorporating Rate Tiger’s expertise ensures our hotel members have the latest products at their fingertips to help achieve a distinct competitive advantage.”

Market Insight will also offer hotels simple-to-use technology that builds on Utell’s already powerful distribution technology from Pegasus Solutions, according to Sascha Hausmann, Rate Tiger’s chief operating officer.

“Hoteliers are overwhelmed with what they need to do to stay competitive, which is why we’ve teamed with Utell to offer a ‘one-stop-solution’ to its members,” said Hausmann. “The integrated Market Insight tools allow hoteliers to streamline channel management and rate monitoring, empowering them to focus both time and budget on other issues that also need their attention.” 

Utell (which includes both the Utell and Unirez representation services) is committed to enabling nearly 11,000 hotels to compete globally. Market Insight is the latest initiative to help hotels members be more successful by providing a range of flexible packages that include access to full training and multilingual support. More information on Market Insight is available now at www.utell.com. 

About Utell
Utell is the representation business unit of Pegasus Solutions, which includes both the Utell and Unirez representation services that enable nearly 11,000 independent and small group hotels in more than 130 countries to compete globally. Established almost 80 years ago, Utell is the world’s largest and most experienced sales, marketing and distribution service for hotels. Its international portfolio features luxury, boutique, value, business and resort properties, which cater to a variety of accommodation requirements for both business and leisure travelers. Utell’s products and services are used by thousands of travel agencies worldwide in addition to major TMC’s and consortia groups. More information is available at www.utell.com

About Rate Tiger
Rate Tiger has been a leader in online distribution management tools since 2001, and continues to pioneer new technologies for the hospitality industry. Rate Tiger, by eRevMax, now operates in 60 countries and 415 cities across the world and has become the industry-wide benchmark for managing online distribution. The Rate Tiger product portfolio enables hoteliers to switch from a time-consuming and complicated multi-channel process to a single point of entry to the market, hence allowing for easy update of distribution channels and travel portals, and rate comparison with competitors, in real-time. Rate Tiger is headquartered in the U.S., with an office in London and technical development center in India. eRevMax employs more than 170 people across the globe. Rate Tiger is rapidly expanding across the European and American markets. For more information please visit www.ratetiger.com/us.


 
Contact:

Ariel Herr for Utell 
+1 (214) 890-7912
 aherr@fortepr.com

 Linda Walsh for Rate Tiger
 +1 (617) 337-9516
 lwalsh@thecastlegrp.com
 

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