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Pegasus Solutions Launches Web Analytics
Service at World Travel Market
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Breakthrough Offering Analyzes Online Consumer Activity for Hotel Web Sites

DALLAS and LONDON (November 8, 2006) — Pegasus Solutions, Inc. has launched its Web Analytics service, which enables hoteliers to achieve optimal bookings through an analysis of online consumer activity. Through a relationship with DDSA Partners, the Web Analytics service will offer hoteliers the unprecedented ability to understand online consumers and track online revenue from its originating source through the reservation conversion process.

As online travel booking revenue is estimated to reach $70 billion in 2006, according to Jupiter Research, hoteliers must ensure Web sites and online marketing investments are on target. With the new Web Analytics service, hotel marketing and Internet managers can now get the information they need to improve site conversion and segment their most valuable customers for repeat business. 

The service operates by analyzing Web activity, integrated with revenue data directly from the NetBooker® Internet booking engine, to show hotels exactly where and from whom their revenue is coming. Mike Kistner, Pegasus Solutions chief operating officer and president of Reservation and Distribution Services, said the new service enables hoteliers to leverage the company’s innovative technology for a competitive advantage.

“The majority of bookings for most hotels are made through their own Web sites,” Kistner said. “These hotels need to ensure they’re attracting the right traffic and giving visitors exactly what they’re looking for to prevent customers from abandoning the booking process either by ‘bouncing’ sites or dropping out.” 

Kistner added that even though 66 percent of consumers have abandoned purchases while visiting a hotel Web site, Jupiter Research has shown 71 percent of sites do not analyze customer drop-out rates—a crucial metric in evaluating site performance. “Without understanding where you’re losing customers in the shopping and booking process, you can’t be completely accountable for every dollar of your online marketing spend. A hotel marketer requires business metrics, such as those provided with Pegasus’ new service, to determine if online marketing is translating into growth and profitability for hotels.” 

Pegasus’ Web Analytics service is now available with the company’s popular NetBooker booking engine. Three different packages are offered based on hoteliers’ needs, and each delivers reports that can be generated on a monthly or daily basis.

Available reports include measurements such as revenue by geography, revenue by product, revenue by referring Web sites or search engines, revenue by campaign, revenue by DMA, conversion with entry and exit points, conversions by visit depth, new versus repeat buyers and reservations by confirmation number.

Additional details about the Web Analytics service are available at WTM at stand GV3400. More information is also available by visiting www.pegs.com

About DDSA Partners
Kansas City based, DDSA Partners company mission is rooted deeply in on-demand Web analytics and Customer Relationship Marketing. DDSA believes strongly in understanding the end-user and bases much of its strategic work on solid accumulated data coming straight from the source- the customer Their past and current client experience includes New York’s Trump International Hotel and Tower, Loews Hotels and Resorts, Coastal Hotel Group, Interstate Hotels and Resorts, Starwood Hotels and Resorts, Embassy Suites Hotels, Le Meridien Hotels and Resorts, and Benchmark Hospitality.

About Pegasus
Dallas-based Pegasus Solutions, Inc. is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 60,000 hotel properties around the globe. Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com. The company’s representation services, including Utell by Pegasus™ and Unirez by Pegasus™, are used by more than 7,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider. Pegasus has 17 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com.


 
Contact:

Julie Hines
+1 (214) 234-4267
julie.hines@pegs.com

Ariel Herr for Pegasus
214-521-8596
acherr@mbapr.com
 

Also See: Preferred Hotel Group Renews Distribution and Reservation Services Contract with Pegasus Solutions / November 2006
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