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HCC Hotels Selects Pegasus Solutions to Maximize Revenues and
Transform Web Site; Spanish Hotel Chain Also Renews Utell by
Pegasus™ Service for All Six Properties
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DALLAS and BARCELONA (December 11, 2006) — Pegasus Solutions, Inc. today announced Spanish hotel chain Hoteles Centro Ciudad (HCC) is tapping into new revenue streams with a signed agreement for Pegasus Web Services by Open Hospitality. HCC Hotels, which operates six three- and four-star hotels in Barcelona, has also renewed its agreement for the Utell by Pegasus™ representation service for three years. 
 
Recognizing the global expansion of online business for today’s hoteliers, HCC Hotels has selected Pegasus’ Web services to improve the company’s Web presence and maximize online bookings. 
 
“We wanted to increase bookings through our Web site, www.hcchotels.com, and knew it was necessary to improve both design and booking functionality to do so,” said Jose Luis Abad, sales manager for HCC Hotels. “Pegasus Web Services provides a robust Internet booking engine and can also assist HCC with Web site design, search engine optimization and e-mail marketing - all of which help increase traffic and bookings.”
 
Through a strategic relationship with Open Hospitality, Pegasus offers its hotel customers a total Web marketing solution that seamlessly integrates with central reservation systems while maintaining the hotel’s desired branding standards. Web services tools include Web page design, an Internet booking engine and encompass a wide range of online activities to generate hotel bookings. 
 
“The integrated Web services offering allows Pegasus to play a guiding role in HCC’s strategy to increase its online commerce,” said Avelina Iglesias, regional sales director for Pegasus. “As HCC seeks to increase bookings through its own Web site, it will continue to maximize other crucial channels through the sales activities and promotional programs of the Utell by Pegasus representation service.”
 
Utell by Pegasus is the world’s largest hotel representation service, with more than 700,000 rooms represented worldwide. Thousands of reservations are handled each day for member hotels through Utell’s UI chain code on the global distribution systems, across leading Internet channels, and through Pegasus’ voice reservations centers. Member hotels additionally benefit from dedicated customer support staff who can advise hotels on rate strategy and revenue management practices. HCC Hotels has been represented by Utell by Pegasus since 1999.
 
About HCC Hotels
Hoteles Centro Ciuded (“city centre hotels”) was founded in 1993 by Joan Asensio Ros, then manager of the St. Moritz hotel, who envisioned an association of city centre hotels that could cope better with the flow of bookings to the Barcelona area. The association of independent hotels led to the creation of a hotel chain, in which the hotels came together under a single management and ownership. Out of the hotels from the association, two remained, the St. Moritz and the Regente, that spearheaded the project in 1996. A year later, the first three-star hotel, the Taber, joined and was followed by the Covadonga, the newly-built Montblanc and finally the Open. Today the chain is known by its initials, HCC HOTELS, with the aim of creating a brand which represents excellent sites in city centers and a high level of quality in facilities and services. HCC HOTELS belongs to the Grupo Lutx. 
 
About Open Hospitality
New York based Open Hospitality provides integrated services by connecting the processes of Web site management, search engine optimization, email marketing and online revenue conversion strategies into one proprietary dashboard for better management, tracking and reporting. Open Hospitality’s pay-for-performance model has pioneered a shift to consolidating services, eliminating both the need for multiple vendor relationships and prohibitive costs.
 
About Pegasus
Dallas-based Pegasus Solutions, Inc. is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 60,000 hotel properties around the globe. Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com. The company’s representation services, including Utell by Pegasus™ and Unirez by Pegasus™, are used by more than 7,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider. Pegasus has 17 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com.

 
Contact:

Julie Hines
+1 (214) 234-4267
julie.hines@pegs.com

Leigh Goodall for Pegasus
+1 (214) 521-8596 
lgoodall@mbapr.com
 

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