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Grand Heritage Hotel Group Sets Itself Apart with GH Chain
Code through Pegasus Solutions
.
Also Renews use of Pegasus’ HotelFactory CRS,
Voice and Distribution Services
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DALLAS and PORTLAND (August 18, 2006) — Grand Heritage Hotel Group has re-launched its Private Label booking code; GH. Grand Heritage will use the new code to increase brand awareness for its growing network of  independent luxury hotels and resorts. A customer of the Unirez by Pegasus™ service since 2001, Grand Heritage will continue to use Pegasus’ HotelFactory™ central reservation system (CRS), Pegasus’ call center voice services, and online and GDS distribution. Dallas-based Pegasus Solutions is a global leader in providing technology and services to hotels and travel distributors.
 
The transition to the GH code will be complete with the four major global distribution systems in August and will enable Grand Heritage to further distinguish itself in the marketplace. “At our current rate of growth both domestically and internationally, it made great sense for us to launch our private label in order to provide our owners with a robust and sustainable flow of bookings, while enhancing our customer experience and increasing our brand awareness and loyalty at the same time,” said Bashar Wali, vice president of Grand Heritage.
 
In addition to the chain code, the companies’ new agreement will extend Grand Heritage’s use of the HotelFactory CRS, a fully hosted suite of management and distribution tools with an integrated Internet booking engine. Grand Heritage will also maintain reservation services through Pegasus’ call centers worldwide, and online and GDS distribution services. 

About Grand Heritage
From one-of-a-kind historic properties to world-class destination resorts, Grand Heritage Hotel Group specializes in individually distinctive, significant hotels that are – or can become – vital, well-recognizable centers of their communities. Founded in 1989 by John Cullen, Grand Heritage Hotel Group is one of the nation’s premier owner operators of independent luxury hotels and resorts. Its properties are sought-after destinations that offer consistent luxury, quality and exceptional surroundings. Several Grand Heritage properties enjoy prestigious distinction as designated Historic Hotels of America.

Grand Heritage prides itself on the vision and strategic expertise of its leadership. Highly innovative and experienced professionals collectively boast more than 50 years of hands-on experience in all aspects of the hotel and hospitality business and are recognized for imaginative and entrepreneurial style. What sets Grand Heritage apart is in-depth knowledge of the needs of small luxury hotels, a unique niche that requires a delicate and practiced hand to meet the challenges of today’s business climate. For more information, please visit www.grandheritage.com

About Pegasus
Dallas-based Pegasus Solutions, Inc. is a global leader in providing technology and services to hotels and travel distributors.  Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 60,000 hotel properties around the globe.  Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com.  The company’s representation services, including Utell by Pegasus™ and Unirez by Pegasus™, are used by more than 7,000 member hotels in more than 140 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider.  Pegasus has 17 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona.  For more information, please visit www.pegs.com.


 
Contact:

Ariel Herr for Pegasus
214-521-8596
acherr@mbapr.com
 

Also See: Noble House Hotels & Resorts Stays with Pegasus for Distribution and Reservation Services, Adds More Services / August 2006
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