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Pegasus Solutions’ hotelbook® Receives Prestigious HSMAI
Award of Excellence; Trade Association Recognizes
Independent Travel Web Site with Silver Award
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NEW YORK (March 7, 2007) – Hospitality Sales & Marketing Association International (HSMAI) annual Adrian Awards Competition honored Pegasus Solutions’ independent travel Web site, www.hotelbook.com , with a Silver Award for Web Marketing Excellence for the site’s 2006 integrated Web marketing campaign.

“I’m pleased hotelbook.com has been recognized as a leader in Web marketing,” said Wendy Chamier, senior director of eCommerce for Pegasus.

“This Web campaign was designed to achieve optimal exposure for the independent hotels featured on hotelbook.com. Receiving this award demonstrates the campaign’s success was not only affirmed by the growing number of consumers coming to our site, but also by the industry.”

Hotelbook.com’s Web marketing campaign, involving podcasts, blogs, http://blog.hotelbook.com e-newsletters and special promotions was developed in collaboration with Standing Dog Interactive Media and Marketing.  The successful campaign has  contributed to the more than 30 percent increase in reservations this year for hotels featured on the site.

With a database of nearly 5,000 independent hotels, hotelbook.com features properties in 144 different countries and 1,564 cities, with 1,600 hotels in the Americas, 2,500 in Europe and more than 500 in the Asia-Pacific region.

HSMAI paid tribute to hotelbook.com during the 17th annual HSMAI Adrian Awards Show black-tie gala dinner held Jan. 29 at the New York Marriott Marquis. More than 800 hospitality, travel and tourism industry and marketing executives attended. The HSMAI Adrian Awards Competition, the largest and most prestigious travel event of its kind worldwide, is now in its 50th year. This year’s contest attracted more than 1,200 entries from 36 countries, with entries judged by teams of experts from all sectors of the industry.

About Pegasus

Dallas-based Pegasus Solutions, Inc. is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 60,000 hotel properties around the globe. Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com. The company’s representation services, including Utell by Pegasus™ and Unirez by Pegasus™, are used by more than 7,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider. Pegasus has 16 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona.  For more information, please visit www.pegs.com.
 

About Standing Dog

Standing Dog Interactive Media and Marketing is a full service internet marketing agency for the hospitality industry. Based in Dallas, Standing Dog implements strategic initiatives online through search engine optimization, search engine marketing, blogs, podcasts and hotel internet marketing plans. Standing Dog has developed a respected worldwide clientele by delivering a high level of service and a significant return on investment for its clients.  For more information, visit www.standingdog.com.

About HSMAI

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization compromising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, visit www.hsmai.org.


 
Contact:

Julie Hines
+1 (214) 234-4267
julie.hines@pegs.com

Leigh Goodall for Pegasus
+1 (214) 521-8596 
lgoodall@mbapr.com
 

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