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"How Much is a Meeting Planner Worth?"

MEETINGScope: The Premiere Hospitality Survey Solution Designed Specifically to
Distill Meeting Planner Feedback that will Increase your Bottom Line

Dallas, February 13, 2013
–. “Feedback is the breakfast of champions”, (Ken Blanchard, Management Expert). The key to utilizing feedback is to have it well organized, navigable, readily available and most importantly, applicable to your business’s success.  UniFocus provides relevant feedback from your guests and event planners refined to ensure that information reported is actionable and pertinent to the growth of your business through our innovative smart tool . MEETINGScopeTM.

MEETINGScope is a Business Intelligence tool utilizing meeting planner responses to survey questions designed to distill the most critical issues surrounding the meeting planner experience. MEETINGScope rapidly processes survey results, converting the distributions of your meeting planner response scores into a measurable amount of Revenue at Risk, thereby directly relating your survey feedback to the probability of generating ongoing revenues from the meetings / catering business. This enables you, the operator, to instantly get a broad overview on your key issues so that you may respond  in a timely and effective manner in order to drive repeat business back to your meeting and convention venues.

The newest addition to the MEETINGScope business intelligence tool is the enterprise-level Reporting Dashboard. “The new Dashboard presents easily navigable displays of the information most pertinent to your organization’s continued success. We have built upon our already feature-rich solution, enhancing our enterprise reporting, providing a clearly different and more unique product specifically for hospitality operators.” (Joan King, Managing Director of Survey Solutions).

One of the key advantages to the MEETINGScope Dashboard is the ability to slice and dice performance data by any number of event attributes, such as market segment, geographic location of the planner or account, and by staff role. Having the ability to easily present such data and the insight that it provides, allows organizations to benchmark segment performance between properties, planner accounts, and event staff. This identifies for users the types of meetings in which they are thriving clearly defining which of their locations are best suited to serve identified market segments, establishing the best fit for service excellence and thereby revenue generation. Further, you will quickly be able to determine if an issue is systemic to your organization or unique to a, or a couple of properties, enabling a differentiation of strategic vs. tactical actions.

The addition of the MEETINGScope Dashboard will streamline the analysis abilities of your organization.  “By serving up property performance trending, along with the key issues most directly impacting your clientele’s loyalty and intent to recommend, you will have the information you need at your fingertips to drive effective actions. Further, our key opportunity analysis linked to event Revenue at Risk displays how each aspect of the meeting planners’ experience relates to event revenues, allowing venues  to better assign resources for continued improvement. All with the intent to help you sustain and grow, your competitive advantage.” (Joan King, Managing Director of Survey Solutions).

About UniFocus
The Right People. The Right Service. The Right Bottom Line.  
UniFocus is the leading hospitality provider of Smart Productivity Tools for Labor Management, Time and Attendance, Survey Feedback Solutions, Performance Productivity, Consulting and Training that are guaranteed to Increase Performance and Drive R.O.I.  Our technologies include innovative labor management system modules for forecasting, planning, automated scheduling, operational budgeting, revenue reporting, and business intelligence. UniFocus specializes in operational analysis & process re-engineering enhanced by training for your organization’s leadership and overall development. Partnered with survey feedback systems for guest satisfaction, employee engagement, meeting planners, and multi-dimensional mystery evaluations we evaluate the way you do business and help drive success.

UniFocus is an allied member of the American Hotel & Lodging Association and a member of the National Restaurant Association.  For more information, visit or call 972-512-5100.

Please visit us on LinkedIn, Facebook, Twitter and YouTube.
You can also subscribe to receive UniFocus press releases via RSS feed.


Steve Vaught
PR Marketing Manager
UniFocus, LP
Tel: (972) 512-5187

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