Hotel Online
News for the Hospitality Executive

 

UniFocus’ MEETINGScope™ Quantifies Revenue at Risk


Dallas—April 28, 2010—UniFocus today announced the latest version of its industry leading Meeting Planner Feedback system, MEETINGScope 3.0, the most powerful web-based system available for producing actionable intelligence for venue providers, has been enhanced with the following new features:
  • Revenue at Risk: For the first time ever—take a rating and now analyze and understand the revenue at risk associated with your property’s performance for meetings and events. Based on the event planner’s intent to return and recommend your facilities, you will now know the “Cost of Quality.”
  • Clearly see dollar amount of revenue at risk from a dashboard
  • Slice results by property, region, or market segment to identify problem areas within your portfolio and their related revenue impact.
  • Event Timeline: Easily determine what caused an event planner’s business to be at risk for future meetings/events by looking at the results on a color-coded format by event dates.
  • Critical Issues: Attack the most critically important issues to the success of your meetings business!
  • Service Recovery Index: Know how well your staff is solving issues by problem type.
  • Issue Analysis Reporting: Put effective corrective actions into play that relate to the frequency and types of issues across your portfolio by property, region, or market segment.
“Our latest release of MEETINGScope provides new revenue-enhancing intelligence that has never been available to venue providers until now,” said Mark Heymann, President and CEO of UniFocus. “When you know where revenue is at risk and what specific issues are  impacting an event planner’s intent to return and recommend, this knowledge can be translated into millions of dollars of otherwise lost revenue. MEETINGScope improves your odds of recovering this income by alerting you to critical issues and helping you to improve service recovery efforts.”
 
MEETINGScope enables operators to instantly get a broad overview, quickly process results at the individual level or from multiple properties, quickly ascertain overall performance and identify what areas need immediate attention. The corporate level screen displays a critical issues summary, related problem and resolution, key trending metrics and a simple drill down for details—all of which help to impact loyalty and minimize revenues at risk.
 
UniFocus’ MEETINGScope system streamlines communications, analyzes every aspect of critical service delivery factors, and provides historical data capture for trending and strategic planning—all of which enhance relationships with meeting planners. Survey results can also be related to guest and employee feedback, then analytically compared with mystery evaluations to produce a whole new level of actionable intelligence.
 
Also, there is no system comparable to MEETINGScope that can match the right staff with the right meetings, utilizing a database of more than 250,000 meeting-planner profiles. Coupled with rich-media online sales tools, venue providers can gain more traction in booking the events which are a critical source of revenue.
 
The real-time nature of MEETINGScope provides an important competitive differentiator by enabling quicker response to service issues, shorter recovery time and a consistently positive experience at every touch point.
 
Among the additional benefits MEETINGScope offers are:
  • Web-based survey technology and e-mail correspondence—essential to reaching meeting planners—that delivers higher response rates and maintains statistical reliability.
  • Immediate “Hot Button” reports showing important service concerns, even in first-time-business situations.
  • A database of more than 250,000 meeting-planner profiles.
  • Benchmarking, team performance and results reporting across each department that are delivered in an online system in real-time.
  • An integrated Action Plan Tracking System that ties directly to Meeting Planner Response System to ensure that proper service recovery occurs.
  • MEETINGScope training and support provided by a UniFocus team that has decades of hospitality and meeting sales experience.
For more information on MEETINGScope and other UniFocus management and financial solutions, visit the company’s Web site, www.unifocus.com.

About UniFocus
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.
 
UniFocus is a Preferred Partner of The Leading Hotels of the World®, a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.
.
Contact: 

Michael Adkisson 
 Director of Public Relations 
UniFocus, LP 
Tel: (972) 512-5187 
[email protected]

.
 
 

Also See: George Strauss Joins UniFocus as VP Casino Sales; Development Team Expands to Accommodate Growth - UniFocus Expands Sales Reach to Casino Industry with Web-Based T&A, LMS / March 2010

UniFocus Launches Global Online Training Initiative; Self-Paced Learning Environment Utilizes Interactive Real-Life Scenarios / March 2010

UniFocus Expands Global Footprint for Watson, R.M.™; NEW for 2010: Multi-Language Support, Upgraded Schedule Editor / February 2010

UniFocus Forms Strategic Partnership with Circos and gCommerce for Reputation Management; Partnership to Provide One Portal for Social Media Monitoring and Feedback / November 2009

Cap Juluca Selects UniFocus' GUESTScope™; Top-Ranked Caribbean Resort Treats Guests like Royalty: UniFocus' Advanced Survey Analytics Relate Satisfaction to Bottom-Line / August 2009

UniFocus Now on Twitter; Follow Us Today! Twitter Presence Grows Awareness of How Hoteliers are Building Value / August 2009

Penn State Hospitality Services Forms Strategic Alliance with UniFocus; MEETINGScope™ Survey Analytics Help Enhance Service Experience / July 2009

New Castle Hotels & Resorts Expands Partnership with UniFocus for Employee Engagement; Leading Hotel Manager/Developer Selects UniFocus' STAFFScope / July 2009

South Fork Lodge Keeps Guests Flying High; UniFocus GUESTScope Shows What Hooks Customers, World-Class Fly-Fishing Lodge Selects GUESTScope to up Wow Factor / June 2009

Mohonk Mountain House Taps UniFocus for Time & Attendance Smart Clock Technology / June 2009

“It’s Time to Dump that Dinosaur!” UniFocus’ Time & Attendance Makes Quantum Leap; Web-based Technology for True Daily Punch Control / June 2009

Real Hotels & Resorts Partners with UniFocus for SERVICEScope® Mystery Evaluations; Evaluations Target Changing Perceptions in Today's Economy; Ensures Service Standards Reflect Highest Perceived Value / May 2009

Waterfront Place Hotel Taps UniFocus for MEETINGScope™ and GUESTScope™; Happier Guests and Meeting Planners Draw Money to the Bottom-Line: UniFocus' Advanced Survey Analytics ups Wow-Factor / April 2009

Bridgeport Conference Center Partners with UniFocus to Grow Meetings Business; MEETINGScope™ Survey Analytics Help Enhance Service Experience / March 2009

Hart Hotels Makes Smart Investment with UniFocus’ GUESTScope™; Watkins Glen Harbor Hotel Deploys UniFocus’ Advanced Feedback System / March 2009

Crowne Plaza Houston-Reliant Park Invests in 'Smart' Labor Management System from UniFocus; Smart System Automatically Synchronizes Labor Schedules with Demand / February 2009

Heathman Hotel Partners with UniFocus to Upgrade the Guest and Meeting Planner Experience; Four Diamond Hotel Invests in Survey Analytics-Mystery Evaluation System / February 2009

InterContinental Hotels & Resorts Partners with UniFocus to Enhance Meetings Satisfaction Worldwide; UniFocus’ MEETINGScope™ New Global Brand Standard / January 2009

Best Western International Partners with UniFocus for Member Feedback to Enhance Service; UniFocus’ Feedback Methodology and Analytics Yield Better Intelligence / January 2009

Schweitzer Mountain Resort Taps UniFocus for Employee Engagement Initiative; Favorite Ski Resort for Pacific Northwest Selects UniFocus’ STAFFScope™ / December 2008

Setai San Diego Partners with UniFocus to up ‘Wow’ Factor; UniFocus Business Intelligence Brings Together All Survey Analytics / December 2008

Legendary Stoneleigh Hotel & Spa Selects UniFocus’ GUESTScope™; GUESTScope™ Enables Personalized Responses to Guest Feedback / September 2008

Kicking Horse Mountain Resort Partners with UniFocus for Guest Feedback; Canada’s Newest All Season Mountain Resort Selects GUESTScope™ / September 2008

Dallas CVB and UniFocus Expand Partnership; “Big D” Convention-Visitor Bureau Targets “WOW” Factor with SERVICEScope® / August 2008

New Castle Hotels & Resorts Launches GUESTScope™ Satisfaction Survey in All Independent Properties / August 2008

Thayer Lodging Partners with UniFocus for Higher Return; SERVICEScope® Ensures Perception Matches Dazzling Experience / July 2008

Millennium Hotels and Resorts Partners with UniFocus for Employee Engagement Initiative; UniFocus New Standard for Employee, Guest and Meeting Planner Feedback / July 2008

Halekulani Selects UniFocus Watson R.M. Budgeter and Labor Management System / June 2008

UniFocus Adds Key Executives for Next Growth Phase; Richard Haschke, Robin Rankin Join UniFocus / June 2008

Noble House Hotels & Resorts Taps UniFocus for New Resource Management System / June 2008

Dolce International Holdings, Inc. Taps UniFocus for New Budgeting System / June 2008

UniFocus’ Time & Attendance™ First to Seamlessly Integrate with “Smart” Labor Management System; Smart Workforce Management / June 2008

Troon Golf Partners with UniFocus to Re-Engage Staff; International Golf Management Company Launches Employee Engagement Initiative with STAFFScope® / May 2008

BestCities Global Alliance Taps UniFocus Expertise to Improve Operations; International CVB Organization Implements MEETINGScope™ to Increase Customer Satisfaction / April 2008

UniFocus’ STAFFScope® Endorsed by Dallas CVB: “Tremendous Value” ‘Big D’ Convention-Visitor Bureau Sees “Dramatic Increase in Employee Satisfaction” / April 2008

Prism Hotels & Resorts Rates UniFocus Second to None; STAFFScope® Evaluation Gets Crystal Clear Results / March 2008

Sanctuary on Camelback Mountain Sets Standard with UniFocus' Employee Feedback Solution; Top U.S. Resort Raises Bar with Web-based STAFFScope® / March 2008

Millennium Hotels and Resorts Selects UniFocus' MEETINGScope™; UniFocus' MEETINGScope is New Feedback Standard for All Millennium Hotel Properties in the United States / January 2008

UniFocus Client Improves Guest Satisfaction by 20%; Lions Gate Hotel and Other Independents Report Success with UniFocus' GUESTScope® 360-Degree Feedback Solution / January 2008

Fairmont Hotels & Resorts Taps UniFocus for New Labor Management System / December 2007

Gemstone Chooses UniFocus Programs to Enhance Employee, Guest Satisfaction; Luxury asset management company now using GUESTScope® and STAFFScope® to provide positive reinforcement for staff and guests while building retention/ October 2007

UniFocus to Unveil Mystery Shopping Evaluation Tool - SERVICEScope®; Susan Perrin to head new on-site service evaluation process providing actionable information with links to Guest and Employee Satisfaction / September 2007

Web-Based Time & Attendance Solution Now Available Through UniFocus; Web-based solution performs rich management reporting, advanced administrative functions and job costing capabilities to streamline payroll operations / September 2007

UniFocus to Showcase Labor Management and Business Intelligence Applications at HITEC; Greater intelligence means better marketplace positioning; Performance-management company to unveil new upgrades to coveted solutions / June 2007

Fairmont Scottsdale Princess Selects UniFocus’ Watson, R. M. ™ Financial Management Applications / May 2007

Hotel del Coronado Selects UniFocus’ Watson, R. M.™ Labor and Budgeter Financial Management Applications / March 2007

Coastal Hotel Group Selects UniFocus’ Watson, R.M. ™ Financial Management Applications; Alliance Rivals Business Intelligence at Major Hotel Brands / March 2007
.
.
To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Ideas&Trends

Please contact Hotel.Onlinewith your comments and suggestions.