|
Dallas
– June 6, 2012 – UniFocus
is pleased to announce that Black Bear Casino Resort, located in
Carlton,
Minnesota, has selected the company’s GUESTScope™ survey system to
gather
timely and actionable feedback from its hotel and gaming guests, along
with its
loyalty club members.
“We are in a very competitive market, and always looking for ways to set ourselves apart from other casino resorts in the area,” said Tim Elliott, Director of Sales for Black Bear Casino Resort. “UniFocus gives us the insights and information we need in order to provide the best possible customer service in all parts of our business.” GUESTScope survey technology utilizes customized survey questions designed to identify what is most important to Black Bear’s guests and determine the key opportunities for improvement. “With GUESTScope, we’re able to collect satisfaction data specific to each type of guest, based on purpose of visit, and even by player tier, which assists us in designing our customer service approach by type of guest,” said Elliott. “Further, the information collected on how our guests compare us with other gaming establishments in the area helps us in efforts to drive guest intent to recommend Black Bear.” Managers see the overall big picture or they can drill down to specific departments using UniFocus’ real-time online dashboard and reporting. Instant survey alerts sent to key staff members as surveys are completed support the guest recovery efforts of the organization. “We are excited about our partnership with Black Bear Casino Resort. GUESTScope is the perfect feedback system for casinos, as managers get a clear picture of what is going on in all areas of the business and they are able to identify what they are doing or need to do better to keep bringing people back to their casino resort,” said Mark Heymann, President and CEO of UniFocus. “GUESTScope is a vital tool for resort and gaming operators as they work to establish a true customer service culture within their organization, with the ultimate goal of growing loyalty within their customer base, and increasing their share of the local market. “Black Bear Casino Resort, when coupled with our database that includes Tropicana Properties, Foxwoods and The Sands Group, to name a few, is able to benchmark its performance in the casino industry,” continued Heymann. About Black Bear Casino Resort Black Bear has taken the casino experience to the next level with its state of the art gaming floor. It has over 2,000 of the newest and best slot machines, slot and blackjack high limit areas, poker and bingo. Black Bear features a modern new 12-story hotel tower designed with your comfort in mind. Enjoy a little live music or a comedy act at the Cobalt Cabaret, or experience an exquisite meal at Seven Fires Steakhouse. Contact: Black Bear Casino Resort 1785 Highway 210 P.O. Box 777 Carlton, MN 55718-0777 Casino: Phone: (218) 878-BEAR (2327) Toll Free: 1-888-771-0777 (US & Canada) Fax: (218) 878-2414 E-mail: [email protected] Hotel: Phone: (218) 878-BEAR (2327) Toll Free: 1-888-771-0777 (US & Canada) Fax: (218) 878-2317 Email: [email protected] About UniFocus  UniFocus is the industry
leader in
delivering hospitality professionals Smart Productivity Tools for Labor
Management, Time and Attendance and Survey Solutions that are
guaranteed to
optimize performance and drive return on investment. Our technologies
include
industry-leading labor management systems, integrated with time and
attendance;
budgeting and performance intelligence. Coupled with guest, employee
and
meeting planner survey feedback systems, and multi-dimensional mystery
evaluations, UniFocus’ unmatched consulting and training expertise
ensures
clients get measurable returns for the systems we deliver – and
customize to
their needs.
UniFocus is an allied member of the American Hotel & Lodging Association and a member of the National Restaurant Association. For more information, visit www.unifocus.com or call 972-512-5100. |