Hotel Online
News for the Hospitality Executive


Distribution Solutions from Help Fuel Expansion For California Boutique Hotel Group

Finely tuned channel management and market intelligence systems grow ADR for Shade Hotel Manhattan Beach and lay foundation for second property

Winter Springs, Fla. — September 28, 2010 — When Christian Dettman, Rooms Division Manager for Shade Hotel Manhattan Beach first came onboard with the luxury boutique property in January of this year, he already had a plan in mind to streamline the online distribution and channel management system. Having used’s channel management solution for a year and a half at a previous property, he was already familiar with its ability to shave hours of staff time off the daunting daily task of distributing rates, inventory and packages to multiple online channels.

By late February, Dettman had implemented the system at Shade and successfully established rate parity across all of their contracted distribution channels – no small feat in the first thirty days on the job. The daily time required for channel management shrunk to just minutes a day from the 3-1/2 plus hours demanded by the manual log-in and data entry method that was previously used.

“Managing all the extranets we use to distribute rates and inventory used to eat up a lot of time on a daily basis,” said Dettman. “With EZYield, it takes just a few minutes twice a week to maintain, and it frees up more time to strategize on maximizing ADR.”

In order to take advantage of all that extra time for strategizing, Dettman also decided to implement the iNNtelligenz market intelligence tool, which is designed to work alongside the EZYield channel management system to create a comprehensive, web-based solution. By providing competitive rate data collected from major travel websites, iNNtelligenz allows hoteliers to see what their customers see online and helps them make better rate decisions that they can quickly and easily distribute to the correct channels.

“Like EZYield, iNNtelligenz saves us a ton of time and is extremely user friendly,” continued Dettman. “But what I really love about this product is the value. Instead of paying close to $2,000 annually for some other reports, I can pay just a fraction of that and have much more information in front of me. It allows me to really see what my comp-set is doing in the area and how my rates and availability compare. I can analyze trends from other hotels and decide to follow them—or buck the trends and become the leader. It gives us all the tools we need to position ourselves strategically in the market.”

Another advantage that the two systems share, according to Dettman, is that they are both web-based and can be accessed from any PC or web-enabled device with most popular browsers. “I have both EZYield and iNNtelligenz bookmarked on my iPhone, so I’m not tied to my office computer anymore,” he said.

This mobility will soon be taken on the road, as The Zislis Group opens up its second property, Shade Hotel Redondo Beach, just south of the current location. “The efficiency, productivity and profitability that EZYield and iNNtelligenz have helped us create at Shade Hotel Manhattan Beach have allowed us the additional time and resources we needed to invest in another property at a time when other properties are struggling or cutting back,” Dettman concluded. “That’s a very powerful statement.”

For more information on EZYield’s portfolio of integrated distribution solutions, please call +1 407.629.0900 (press 1), email or visit


About | Since introducing the world’s first automated channel management solution in 2002, has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, 3,500 hotels in 88 countries utilize’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to 500 forward distribution channels in multiple languages and 168 currencies.'s web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit

About iNNtelligenz | Developed by UK-based iQueLab and exclusively distributed by in the North American market, iNNtelligenz uses the most advanced data capturing technology to aggregate complete market data from the main online travel portals. The web-based market intelligence tool collects hotels’ online rates in selected markets from major travel websites, ensuring that indices and trends are always accurate, up-to-date and represent the entire market. For more information, please visit

About Shade Hotels / The Zislis Group | Shade Hotel Manhattan Beach is a luxury boutique property in the Los Angeles area created by entrepreneur-restaurateur-hotelier, Michael Zislis. The hip, award-winning property has been prime “hot list” material since it first opened in the winter of 2005, scoring top billing in prestige style and travel bibles including Conde Nast Traveler’s Hot List, Citysearch, Hospitality Design and other key travel and hospitality publications. The Zislis Group’s growing portfolio of luxury hotels and fine restaurants also includes ROCK’N FISH, Mucho Ultima Mexicana, Brew Co. and its latest addition, ROCK’N FISH Downtown L.A. LIVE. The company will begin construction on its second Shade Hotel property at the Redondo Beach Marina in late 2010. For more information, please visit or

Debi Moses
Corporate Director of Sales, Americas
Tel: 407.629.0900, then press 1

Media Inquiries, contact:
Adam Kirby
Plan A Public Relations & Marketing, Inc.
Tel: +1.708.386.1901


Also See: H10 Hotels Implements Channel Management Across Global Portfolio / September 2010

Hotel Internet Help Completes Integration with Channel Management Solution / August 2010 Channel Management Helps Hotelier Spend Less Time On Computer, More Time Serving Guests / August 2010 Does Work Of Multiple Revenue Managers For Denihan Hospitality Group / August 2010 Completes Interface With PAR Springer-Miller / August 2010 Assists Nickelodeon Suites Resort With Increasing Revenue Potential / July 2010 to Showcase Enterprise Reservation Delivery SaaS Platform at HITEC 2010; Seamless hotel reservation delivery solution provides complete two-way data communication platform / June 2010 Delivers Rate Parity Overnight to Postcard Inn; Florida beach resort achieves competitive rates across all OTA’s in just one day / June 2010 Introduces Mick Talbot as Representative to the United Kingdom and Ireland Markets; Addition of seasoned online travel industry executive leads’s expansion in highly competitive markets / June 2010

For Prime Hotel Group, Efficiency Equals; From proactive customer service to detailed allotment activities and yields, leads to easier revenue management for Miami Beach properties / May 2010 Signs Exclusive U.S. Distribution Agreement with Hotel Market Analytics Innovator, iNNtelligenz; Leading global distribution technology provider announces new partnership with market intelligence provider / May 2010’s SaaS-based Solution Compatible with iPhone and Other Popular Smartphone Browsers; Hoteliers need no special application in order to access the industry’s leading Web-based channel management and distribution technology solution / April 2010 Adds Oswald Lares to Sales Team as International Clients Fuel Growth Curve; Focus turns to French speaking territories as many independent hotels look to for their distribution technology needs / April 2010 Delivers Time Saving Channel Management Solution For Rembrandt Hotel & Towers Bangkok; SaaS platform enables efficient Internet business model for luxury 407-room property in Thailand / March 2010 Signs Global Corporate Agreement with Mövenpick Hotels & Resorts; Confidence, integration and customer service cited as technology benefits for four and five-star luxury boutique portfolio / March 2010 Launches Enterprise Reservation Delivery SaaS Platform at ITB Berlin; Seamless hotel reservation delivery solution introduced to the global hospitality industry as a complete two-way data communication platform / March 2010

Provident Hotels & Resorts Reaches Two-Year Milestone Using the Channel Management Solution; Advanced channel management technology creates time efficiencies that fuel growth for Florida-based hotel group / February 2010 Introduces Alfredo Moreno de la Santa as European Sales Representative; Online Travel Industry veteran to lead’s expansion in Spain, Portugal, Andorra and Morocco / February 2010

Over Five Million Rate and Inventory Changes Processed in January 2010 by Hoteliers Using; Yield represents 500 percent increase in year-over-year monthly updates / February 2010

Using’s Multi-Property Yielding Solution, Excel Hotel Group’s On-Site General Managers Have More Time to Attend to Guests / Janaury 2010 Provides Lifeline for Strategy Shift at Mexico’s Camino Real Hotels / January 2010 World Tour Rolls Into Madrid for FITUR 2010 / January 2010

Leading Hotel Chain in Europe, Sol Meliá Selects For Channel Management Automation / December 2009 to Provide Channel Management Solution for Three New Desires Hotels; World’s first web-based channel management solution continues to simplify distribution and fuel expansion for rapidly growing boutique hotel collection / December 2009 Wins Silver Adrian Award for Newly Redesigned Website; is the only travel supplier website to be honored in HSMAI’s 2009 Adrian Awards competition / November 2009 System at American Casino & Entertainment Properties Achieves 100 Percent Yielding Accuracy; Optional system upgrades provide optimization of efficiency / November 2009 Described As Leader in Channel Management By Amsterdam Hospitality; Boutique hotel group claims that pays for itself in efficiency, time savings and maximized revenues / November 2009

Thistle and Guoman Hotels Choose Channel Management Solution For Combined Property Portfolio; Technological advantages, including the integration of booking information, placed ahead of key competitors for the major UK hotel group / November 2009 Launches RoomRez Web Booking Engine; Proprietary solution adds enhanced functionality and seamless integration to channel management, GDS distribution, revenue management and PMS systems / November 2009 to Present Leading Online Distribution Management and Web Booking Engine Solutions at 2009 World Travel Market / October 2009 Provides Complete Distribution Solution For Australian Hotel Group, Metro Hospitality Group; The country's oldest 100 percent Australian-owned and operated hotel chain expands its relationship with to streamline online distribution / October 2009 Gains Followers in The Holy City and Beyond; Charlestowne Hotels uses channel management technology to reach the masses / September 2009

Hotel Abrego Becomes Newest Portfolio Hotels & Resorts Property to Adopt Channel Management Solution; After extensive renovation and expansion, boutique hotel’s management implements proven technology to help drive online reservations / August 2009 Solves Hotel Rate Parity Challenges with Advanced Markup Engine Technology and Companion Reporting Tool; Proprietary distribution technology simplifies the execution of multi-channel online revenue management strategies for global hotel clientele / August 2009 Growing as U.S. West Coast Hotels Add Channel Management Technology; Hospitality travel executive Karen Martin appointed to West Coast sales team / August 2009 and SoftBrands Commence Offering of Integrated Software Suite Through New Global Technology Partnership / July 2009 Expands Technology Offering and Global Presence with Acquisition of HotelProphets; Strategic acquisition deepens scope of proven channel management platform, creating a two way hotel distribution product / June 2009 and Cendyn Agree To Technology Partnership / June 2009 Adds Marketing Reach To High Tech Hoteles’ Expansion; Spanish hospitality group grows two-brands with one technology / May 2009 And Genares Form Technology Partnership / April 2009 And SynXis® Announce Technology Partnership Program / April 2009 to Present Industry Leading Hotel Channel Management Solution at ITB Berlin 2009 / February 2009 Processes 2.1 Million Rate and Inventory Changes in January 2009; Leading channel management solution posts three hundred percent volume increase in year-over-year numbers / February 2009 Integrates With To Provide Direct Reservation Delivery / January 2009 North American Sales Manager Reaches 1,000 Property Milestone; Debi Moses signs her 1,000th property contract as the world's leading channel management solution continues growth trend in North American market / January 2009

Amari Hotels & Resorts Chooses Channel Management Solution; Worldwide customer support and advanced technology place above competition for leading Thai hotel company / December 2008 Appoints Richard Dunbar as Director of Website Relations / November 2008 To Present Industry Leading Hotel Channel Management Solution at 2008 World Travel Market / November 2008 Sales Heat up as Travel Markets Cool; Global economic downturn affects hotels' bottom lines, accelerating demand for third party distribution channels / October 2008 To Present Industry Leading Hotel Channel Management Solution at EyeforTravel’s Travel Distribution Summit North America / September 2008

Avalon Report Partners with; Synergistic new partnership allows users to monitor Web 2.0 sites and track online Consumer Generated Content / June 2008 and Rubicon Form Alliance to Provide Competitive Rate and Channel Management Services; Best-in-breed hotel solutions from market leading competitive rates and channel management providers / June 2008

Synergistic New Partnership Allows Users to Monitor Web 2.0 Sites and Track Online Consumer Generated Content / June 2008

Destination Hotels & Resorts Chooses; Channel management software 'Saves time, seamless and increases sales' / June 2008

Luxe Worldwide Hotels Enjoys the Luxury of's V3 Platform / March 2008

‘We just couldn’t say no to EZ Yield.’ / February 2008

Noble House Hotels and Resorts Continues to Enjoy the Innovation and Simplicity of the EZ V3 Channel Management System / January 2008

Sunstream Hotels and Resorts Continues to Benefit After 5 Years As an EZ Client / December 2007

Charlestowne Hotels Saves Time with EZ Yield / October 2007

Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as their Channel Management Solution / August 2007

Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007

Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007

Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007

Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007

EZ Named Finalist in Travel Industry Association’s New Innovator Award / April 2007

EZ Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007

The Quest is Over for ResortQuest, They Have Discovered! ResortQuest, the nation's leading vacation property management company, has chosen EZ as the solution to its channel management needs / January 2007


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News | Classifieds| One-on-One|
Viewpoint Forum | Ideas&Trends

Please contact Hotel.Onlinewith your comments and suggestions.