Distribution
Solutions from EZYield.com
Help Fuel Expansion For California Boutique Hotel Group
Finely tuned channel management and market intelligence systems grow ADR for Shade Hotel Manhattan Beach and lay foundation for second property Winter Springs, Fla. — September 28, 2010 — When Christian Dettman, Rooms Division Manager for Shade Hotel Manhattan Beach first came onboard with the luxury boutique property in January of this year, he already had a plan in mind to streamline the online distribution and channel management system. Having used EZYield.com’s channel management solution for a year and a half at a previous property, he was already familiar with its ability to shave hours of staff time off the daunting daily task of distributing rates, inventory and packages to multiple online channels.
“Managing
all the extranets we use to distribute rates and
inventory used to eat up a lot of time on a daily basis,” said Dettman.
“With
EZYield, it takes just a few minutes twice a week to maintain, and it
frees up
more time to strategize on maximizing ADR.” In
order to take
advantage of all that extra time for strategizing, Dettman also decided
to
implement the iNNtelligenz
market intelligence tool, which is designed to work alongside the
EZYield
channel management system to create a comprehensive, web-based
solution. By
providing competitive rate data collected from major travel websites,
iNNtelligenz allows hoteliers to see what their customers see online
and helps
them make better rate decisions that they can quickly and easily
distribute to
the correct channels. “Like
EZYield,
iNNtelligenz saves us a ton of time and is extremely user friendly,”
continued
Dettman. “But what I really love about this product is the value.
Instead of
paying close to $2,000 annually for some other reports, I can pay just
a
fraction of that and have much more information in front of me. It
allows
me to really see what my comp-set is doing in the area and how my rates
and
availability compare. I can analyze trends from other hotels and decide
to
follow them—or buck the trends and become the leader. It gives us all
the tools
we need to position ourselves strategically in the market.” Another
advantage
that the two systems share, according to Dettman, is that they are both
web-based and can be accessed from any PC or web-enabled device with
most
popular browsers. “I have both EZYield and iNNtelligenz bookmarked on
my
iPhone, so I’m not tied to my office computer anymore,” he said. This
mobility will
soon be taken on the road, as The Zislis Group opens up its second
property,
Shade Hotel Redondo Beach, just south of the current location. “The
efficiency,
productivity and profitability that EZYield and iNNtelligenz have
helped us
create at Shade Hotel Manhattan Beach have allowed us the additional
time and
resources we needed to invest in another property at a time when other
properties are struggling or cutting back,” Dettman concluded. “That’s
a very
powerful statement.” For
more information on EZYield’s portfolio of integrated
distribution solutions, please call +1 407.629.0900 (press 1), email [email protected] or visit www.ezyield.com.
About
iNNtelligenz | Developed by UK-based iQueLab and
exclusively distributed by
EZYield.com in the North American market, iNNtelligenz uses the most
advanced
data capturing technology to aggregate complete market data from the
main
online travel portals. The web-based market intelligence tool collects
hotels’
online rates in selected markets from major travel websites, ensuring
that
indices and trends are always accurate, up-to-date and represent the
entire
market. For more information, please visit http://ezyield.inntelligenz.com.
About Shade Hotels / The Zislis Group | Shade Hotel Manhattan Beach is a luxury boutique property in the Los Angeles area created by entrepreneur-restaurateur-hotelier, Michael Zislis. The hip, award-winning property has been prime “hot list” material since it first opened in the winter of 2005, scoring top billing in prestige style and travel bibles including Conde Nast Traveler’s Hot List, Citysearch, Hospitality Design and other key travel and hospitality publications. The Zislis Group’s growing portfolio of luxury hotels and fine restaurants also includes ROCK’N FISH, Mucho Ultima Mexicana, Brew Co. and its latest addition, ROCK’N FISH Downtown L.A. LIVE. The company will begin construction on its second Shade Hotel property at the Redondo Beach Marina in late 2010. For more information, please visit www.zislisgroup.com or www.shadehotel.com. |
By late February, Dettman had implemented the 