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EZYield.com Adds Marketing Reach To High Tech Hoteles’ Expansion

Spanish hospitality group grows two-brands with one technology
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WINTER SPRINGS, FLA. — MAY 19, 2009 — EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, is proud to support the growth of High Tech Hoteles, a Madrid, Spain-based hospitality management company, and their two boutique brands: Petit Palace and High Tech. With 45 hotels in Spain, 14 of which recently opened or will open soon and nine more scheduled to open in 2010, High Tech Hoteles is executing a successful growth plan focused on strategically placing hotels in business and tourist capitals in urban settings near cultural, shopping and business areas. With EZYield.com providing the ability for the two distinct brands to reach their target markets, Petit Palace, branded hotels located in historical and cultural centers in the capital cities of Spain, and High Tech, branded urban hotels, modern- new or totally reformed- with vanguard decoration, are thriving. 

“High Tech Hoteles offers a great example of how one company can utilize and grow with one technology to sell rooms to two different target markets- with ease, while saving time and establishing rate parity,” stated Ed St. Onge, president of EZYield.com. “While maintaining bookings from Web sites they know bring them business, High Tech Hoteles has been able to diversify the Web sites they post rates and inventories to without having to add excess time and work, while succeeding in gaining market share.”

While technology plays an important role in all aspects of building the two brands, the most important benefit is using this technology to communicate and build brand worth with the guests.  “Technology is not just about electronics; it is about the underlying passion we have to be the best in all aspects of hospitality for our guests,” stated Reyes Mañeru, revenue director for High Tech Hoteles. “For example, yes, we have plasma screens, free wi-fi Internet access, etc., but technology is also about showers and baths with hydromassage and sauna cabinets, and exercise bicycles in each room. It’s about being able to meet the needs of the guests’ pets. It’s about being able to offer bicycles to tour the city on for free. Technology helps us reach those guests who value what we are as a brand.”

For over three years, High Tech Hoteles has been using EZYield.com to display rates and inventories to forward distribution channels in multiple languages and in multiple currencies. 

“The competition amongst independent brands in Europe is very competitive,” stated St. Onge. “High Tech Hoteles has a great product, are executing their business plan fantastically, and we’re honored that they chose us to contribute to their growth.”

For more information, please contact EZYield.com sales at +1 407.629.0900 (press 1), email sales@ezyield.com or visit www.ezyield.com.

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc.  Phone: 407.905.0608 or e-mail: ryan@planapr.com.

About High Tech Hoteles
From the start of its venture, the High Tech Hotels chain has had a clear objective: to offer its guests the best and most innovative services. For this reason the chain does not skimp on creativity and determination when it comes to pampering our guests at the more than 45 properties worldwide. This desire translates into convenience and comfort through a series of exclusive and pioneering services that practically no other Spanish hotel chain offers at the moment. For more information, please visit www.hthoteles.com.

About EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction of the world’s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties in 62 countries around the globe utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic web-based platform allows hoteliers to simultaneously manage all contracted websites through one easy to use interface, offering multiple languages and 168 currencies to over 400 forward distribution channels worldwide. With headquarters in Winter Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.

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Contact:

Debi Moses
Corporate Sales Manager
EZYield.com
sales@ezyield.com
Tel: 407.629.0900, then press 1

For High Tech Hoteles contact:
Reyes Mañeru
Revenue Director
High Tech Hoteles
reyesmp@hthoteles.com
Tel: +34915321901

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
ryan@planapr.com
Tel: 407.905.0608

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