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EZYield.com Wins Silver Adrian Award for Newly Redesigned Website

EZYield.com is the only travel supplier website to be honored in
HSMAI’s 2009 Adrian Awards competition
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Winter Springs, FL — November 24, 2009EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, has been honored with a prestigious Silver Adrian Award for Web Marketing Excellence in the 53rd annual Adrian Awards Competition. The Adrian Awards are presented by the Hospitality Sales & Marketing Association International (HSMAI), an organization of sales and marketing professionals from all segments of hospitality, travel, and tourism. In the recent 2009 competition, entries were judged by over 200 top industry executives, and winners were chosen from thousands of entries submitted by travel-related companies around the world.

EZYield.com earned a Silver Adrian Award in the “Web Marketing” category of the competition for their newly redesigned website, www.ezyield.com. This highly competitive category is typically dominated by hotel property and chain websites. In the 2009 competition, EZYield.com became the only travel service/supplier website to claim an award for their own website.
 
As part of a 2009 re-branding initiative, EZYield.com took a holistic view at their marketing materials and made sweeping changes designed to reflect the company’s rapid growth and their technologies’ global impact on the hospitality marketplace. Working closely with their marketing firm, Plan A Public Relations & Marketing, EZYield.com developed a new corporate logo and color scheme, as well as collateral materials and a multi-media advertising campaign.

As a web-based software technology company, EZYield.com’s own website was the most critical element of the re-branding process. The goal of the award-winning site was to reinforce their position as the global leader in online channel management technology, while providing an easy-to-navigate hub of information for their users around the world. Flash animations were created to graphically illustrate the technology, and a back-end XML interface was developed to mirror the look and feel of the site.

“As a company that was founded on Internet marketing technology, it is especially exciting to receive an award for Web marketing excellence based on our own website,” stated Ed St. Onge, CEO of EZYield.com. “Being recognized by our peers in the hospitality industry is truly an honor, and I accept on behalf of all our employees worldwide.”

HSMAI will pay tribute to EZYield.com and other award winners during the HSMAI Adrian Awards Gala, to be held on Feb. 1, 2010 at the New York Marriott Marquis in Manhattan. This black-tie affair is expected to be attended by more than 1,000 international hospitality, travel and tourism marketing executives. Adrian Awards benefactor partners include DEPARTURES Magazine, Google, TravelCLICK and TripAdvisor. For more information, please visit www.adrianawards.com


About EZYield.com

Since introducing the world’s first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,600 hotels in 72 countries utilize EZYield.com’s award-winning, advanced channel management software to streamline the distribution of rates and inventory to over 450 forward distribution channels in multiple languages and 168 currencies. EZYield.com's ASP web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, Middle East and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit www.ezyield.com.

About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook.

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc.  Phone: 407.905.0608 or e-mail: ryan@planapr.com.

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Contact:

Debi Moses
Corporate Director of Sales, Americas
EZYield.com
sales@ezyield.com
Tel: 407.629.0900, then press 1

Media Inquiries, contact:

Ryan Marks
Plan A Public Relations & Marketing, Inc.
ryan@planapr.com
Tel: 407.905.0608

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EZYield.com And SynXis® Announce Technology Partnership Program / April 2009

EZYield.com to Present Industry Leading Hotel Channel Management Solution at ITB Berlin 2009 / February 2009

EZYield.com Processes 2.1 Million Rate and Inventory Changes in January 2009; Leading channel management solution posts three hundred percent volume increase in year-over-year numbers / February 2009

EZYield.com Integrates With Booking.com To Provide Direct Reservation Delivery / January 2009

EZYield.com North American Sales Manager Reaches 1,000 Property Milestone; Debi Moses signs her 1,000th property contract as the world's leading channel management solution continues growth trend in North American market / January 2009

Amari Hotels & Resorts Chooses EZYield.com Channel Management Solution; Worldwide customer support and advanced technology place EZYield.com above competition for leading Thai hotel company / December 2008

EZYield.com Appoints Richard Dunbar as Director of Website Relations / November 2008

EZYield.com To Present Industry Leading Hotel Channel Management Solution at 2008 World Travel Market / November 2008

EZYield.com Sales Heat up as Travel Markets Cool; Global economic downturn affects hotels' bottom lines, accelerating demand for third party distribution channels / October 2008

EZYield.com To Present Industry Leading Hotel Channel Management Solution at EyeforTravel’s Travel Distribution Summit North America / September 2008

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EZYield.com and Rubicon Form Alliance to Provide Competitive Rate and Channel Management Services; Best-in-breed hotel solutions from market leading competitive rates and channel management providers / June 2008

Synergistic New Partnership Allows EZYield.com Users to Monitor Web 2.0 Sites and Track Online Consumer Generated Content / June 2008

Destination Hotels & Resorts Chooses EZYield.com; Channel management software 'Saves time, seamless and increases sales' / June 2008

Luxe Worldwide Hotels Enjoys the Luxury of EZYield.com's V3 Platform / March 2008

‘We just couldn’t say no to EZ Yield.’ / February 2008

Noble House Hotels and Resorts Continues to Enjoy the Innovation and Simplicity of the EZ Yield.com V3 Channel Management System / January 2008

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Charlestowne Hotels Saves Time with EZ Yield / October 2007

Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as their Channel Management Solution / August 2007

Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007

Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007

Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007

Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007

EZ Yield.com Named Finalist in Travel Industry Association’s New Innovator Award / April 2007

EZ Yield.com Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007

The Quest is Over for ResortQuest, They Have Discovered EZYield.com! ResortQuest, the nation's leading vacation property management company, has chosen EZ Yield.com as the solution to its channel management needs / January 2007

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