WINTER SPRINGS, FLA. — APRIL 30, 2009 — EZYield.com, the originator
of automated online channel management solutions for the worldwide hospitality
industry, has formed a technology partnership with Genares™, the hotel
industry’s newest and fastest-growing global representation and reservations
company. Through the new partnership agreement, EZYield.com will provide
property management system (PMS) connectivity and reservation delivery
connections to Genares’ global distribution system (GDS) and customer retention
system (CRS) clients.
“Genares has a complementary technology product and a similar customer-centric
service ethic to ours,” stated Ed St. Onge, president of EZYield.com. “Over
the past few months, we’ve worked toward partnering with companies like
Genares that have good marketplace positioning, in order to create opportunities
for both companies to work collectively on new solutions that benefit our
industry.”
Underlying this partnership is the ability for hoteliers to expand
their reach online.
“Genares’ ability to empower hoteliers’ success through online marketing
and channel distribution comes from our ability to meet their customized
needs and through partnerships like the one with EZYield.com,” stated Eugene
Harris, president of Genares. “This partnership is another example of,
if done correctly for the benefit of the hotelier, how technology companies
can come together for mutually beneficial reasons.”
Please visit EZYield.com at this year’s HITEC in Anaheim, CA, from June
22-25, 2009, at booth #264.
For more information, please contact EZYield.com sales at +1 407.629.0900
(press 1), email sales@ezyield.com
or visit www.ezyield.com.
 About
Genares™
Genares Worldwide Reservation Services Ltd. was launched in 2004 by
former Lexington Services Corp. founders and executives. As the first new
central reservation system (CRS) to come to market since 1999, Genares’
GenaRaterSM web-based CRS and related services are provided on an ASP basis
and designed for properties ranging from small independents to large chain
hotels worldwide. The lodging industry’s only privately held reservations
technology provider created by hoteliers for hoteliers, Genares’ services
include: seamless GDS and Internet connectivity, a private-label Internet
booking engine, a web-based CRS with two-way XML property management system
interfaces, and private-label voice reservations/call center services.
Genares is headquartered in the Dallas/Fort Worth suburb of Grapevine,
Texas, and has sales representation worldwide, with offices throughout
Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins
and Eugene Harris. For more information, visit www.genares.com.
 About
EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction
of the world’s first automated channel management solution, EZYield.com
has remained the undisputed leader in online distribution technology. Today,
over 2,000 hotel properties in 62 countries around the globe utilize EZYield.com’s
technologically advanced channel management software to simplify and streamline
the distribution of rates and inventory. EZYield.com’s dynamic web-based
platform allows hoteliers to simultaneously manage all contracted websites
through one easy to use interface, offering multiple languages and 168
currencies to over 400 forward distribution channels worldwide. With headquarters
in Winter Springs, Florida, EZYield.com maintains offices in the U.S.,
Australia, Germany, France, Spain and Italy. For more information, please
visit www.ezyield.com or call 407.629.0900.
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