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EZYield.com And Genares Form Technology Partnership
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WINTER SPRINGS, FLA. — APRIL 30, 2009 — EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, has formed a technology partnership with Genares™, the hotel industry’s newest and fastest-growing global representation and reservations company. Through the new partnership agreement, EZYield.com will provide property management system (PMS) connectivity and reservation delivery connections to Genares’ global distribution system (GDS) and customer retention system (CRS) clients. 

“Genares has a complementary technology product and a similar customer-centric service ethic to ours,” stated Ed St. Onge, president of EZYield.com. “Over the past few months, we’ve worked toward partnering with companies like Genares that have good marketplace positioning, in order to create opportunities for both companies to work collectively on new solutions that benefit our industry.” 
Underlying this partnership is the ability for hoteliers to expand their reach online.

“Genares’ ability to empower hoteliers’ success through online marketing and channel distribution comes from our ability to meet their customized needs and through partnerships like the one with EZYield.com,” stated Eugene Harris, president of Genares. “This partnership is another example of, if done correctly for the benefit of the hotelier, how technology companies can come together for mutually beneficial reasons.”

Please visit EZYield.com at this year’s HITEC in Anaheim, CA, from June 22-25, 2009, at booth #264. 

For more information, please contact EZYield.com sales at +1 407.629.0900 (press 1), email sales@ezyield.com or visit www.ezyield.com.

About Genares™ 
Genares Worldwide Reservation Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares’ GenaRaterSM web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit www.genares.com.

About EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction of the world’s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties in 62 countries around the globe utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic web-based platform allows hoteliers to simultaneously manage all contracted websites through one easy to use interface, offering multiple languages and 168 currencies to over 400 forward distribution channels worldwide. With headquarters in Winter Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.

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Contact:

Debi Moses
Corporate Sales Manager
EZYield.com
sales@ezyield.com
Tel: 407.629.0900, then press 1

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
ryan@planapr.com
Tel: 407.905.0608

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Also See: EZYield.com And SynXis® Announce Technology Partnership Program / April 2009
EZYield.com to Present Industry Leading Hotel Channel Management Solution at ITB Berlin 2009 / February 2009
EZYield.com Processes 2.1 Million Rate and Inventory Changes in January 2009; Leading channel management solution posts three hundred percent volume increase in year-over-year numbers / February 2009
EZYield.com Integrates With Booking.com To Provide Direct Reservation Delivery / January 2009
EZYield.com North American Sales Manager Reaches 1,000 Property Milestone; Debi Moses signs her 1,000th property contract as the world's leading channel management solution continues growth trend in North American market / January 2009
Amari Hotels & Resorts Chooses EZYield.com Channel Management Solution; Worldwide customer support and advanced technology place EZYield.com above competition for leading Thai hotel company / December 2008
EZYield.com Appoints Richard Dunbar as Director of Website Relations / November 2008
EZYield.com To Present Industry Leading Hotel Channel Management Solution at 2008 World Travel Market / November 2008
EZYield.com Sales Heat up as Travel Markets Cool; Global economic downturn affects hotels' bottom lines, accelerating demand for third party distribution channels / October 2008
EZYield.com To Present Industry Leading Hotel Channel Management Solution at EyeforTravel’s Travel Distribution Summit North America / September 2008
Avalon Report Partners with EZYield.com; Synergistic new partnership allows EZYield.com users to monitor Web 2.0 sites and track online Consumer Generated Content / June 2008
EZYield.com and Rubicon Form Alliance to Provide Competitive Rate and Channel Management Services; Best-in-breed hotel solutions from market leading competitive rates and channel management providers / June 2008
Synergistic New Partnership Allows EZYield.com Users to Monitor Web 2.0 Sites and Track Online Consumer Generated Content / June 2008
Destination Hotels & Resorts Chooses EZYield.com; Channel management software 'Saves time, seamless and increases sales' / June 2008
Luxe Worldwide Hotels Enjoys the Luxury of EZYield.com's V3 Platform / March 2008
‘We just couldn’t say no to EZ Yield.’ / February 2008
Noble House Hotels and Resorts Continues to Enjoy the Innovation and Simplicity of the EZ Yield.com V3 Channel Management System / January 2008
Sunstream Hotels and Resorts Continues to Benefit After 5 Years As an EZ Yield.com Client / December 2007
Charlestowne Hotels Saves Time with EZ Yield / October 2007
Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as their Channel Management Solution / August 2007
Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007
Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007
Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007
Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007
EZ Yield.com Named Finalist in Travel Industry Association’s New Innovator Award / April 2007
EZ Yield.com Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007
The Quest is Over for ResortQuest, They Have Discovered EZYield.com! ResortQuest, the nation's leading vacation property management company, has chosen EZ Yield.com as the solution to its channel management needs / January 2007

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