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EZYield.com Sales Heat up as Travel Markets Cool

Global economic downturn affects hotels’ bottom lines, accelerating
demand for third party distribution channels
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WORLDWIDE — OCTOBER 21, 2008 — EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, has experienced an increased demand for their channel management products as the global economic markets continue to decline. As deteriorating global economic conditions increasingly affect travel, hoteliers are looking to more cost-effective ways to attract guests - namely online travel agencies (OTAs) and travel websites.  

"A declining number of travelers to most markets requires hoteliers to be more aggressive with their marketing efforts, creating a larger need for third party OTA exposure. Hotel groups that previously didn’t have a need to work with an array of travel partners are now finding it necessary to work with as many sites as strategically possible. Without EZYield.com, that isn’t many," stated Henry Danish, CEO of EZYield.com. “Over the last few weeks, our customer services division has seen an increase in the number of channels managed per hotel, with hoteliers’ portfolios from the Asia Pacific region adding an average of 25% more travel distribution websites, the Americas region adding an average of 19% more travel websites, and the European region adding an average of 14% more travel websites.”

“It is interesting to see hoteliers doing it differently this time,” states Edward St. Onge, president of EZYield.com. “Unlike after September 11th, hoteliers are looking away from dropping rates to get heads in beds, and are concentrating on smarter distribution and strategic value propositions for travelers. Hoteliers are calling us non-stop, trying to gain market share by geographical location. Since we carry almost 400 compatible travel sites, clients from the Americas are working our European site list, and vice versa.”  

EZYield.com adds more than 10 new websites a month to its available connectivity list. So many new hotels have taken advantage of the benefits EZYield.com provides that the company recently expanded their operations with a move to a new 7,000 square foot facility. The facility is specially designed to facilitate EZYield.com’s continued growth, with an expansive call center that will allow EZYield.com’s technical consultants to provide customer support to the company’s growing global clientele. The new office also houses other aspects of EZYield.com’s corporate operations, including sales and administration.  

With their new headquarters located in Winter Springs, Florida, EZYield.com maintains six regional offices around the world and serves clients in 59 countries on 5 continents. For more information on how EZYield.com can solve your online connectivity needs, please visit www.ezyield.com.

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc. 
Phone: 407.905.0608 or e-mail: ryan@planapr.com.

About EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction of the world’s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties in 59 countries worldwide utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic web-based platform allows hoteliers to simultaneously manage all contracted websites through one easy to use interface, offering multiple languages and currencies to more than 350 websites worldwide. With headquarters in Winter Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.

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Contact:

Debi Moses
Sales Manager
EZYield.com
sales@ezyield.com
Tel: 407.629.0900 x16

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
ryan@planapr.com
Tel: 407.905.0608

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Also See: EZYield.com To Present Industry Leading Hotel Channel Management Solution at EyeforTravel’s Travel Distribution Summit North America / September 2008
Avalon Report Partners with EZYield.com; Synergistic new partnership allows EZYield.com users to monitor Web 2.0 sites and track online Consumer Generated Content / June 2008
EZYield.com and Rubicon Form Alliance to Provide Competitive Rate and Channel Management Services; Best-in-breed hotel solutions from market leading competitive rates and channel management providers / June 2008
Synergistic New Partnership Allows EZYield.com Users to Monitor Web 2.0 Sites and Track Online Consumer Generated Content / June 2008
Destination Hotels & Resorts Chooses EZYield.com; Channel management software 'Saves time, seamless and increases sales' / June 2008
Luxe Worldwide Hotels Enjoys the Luxury of EZYield.com's V3 Platform / March 2008
‘We just couldn’t say no to EZ Yield.’ / February 2008
Noble House Hotels and Resorts Continues to Enjoy the Innovation and Simplicity of the EZ Yield.com V3 Channel Management System / January 2008
Sunstream Hotels and Resorts Continues to Benefit After 5 Years As an EZ Yield.com Client / December 2007
Charlestowne Hotels Saves Time with EZ Yield / October 2007
Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as their Channel Management Solution / August 2007
Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007
Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007
Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007
Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007
EZ Yield.com Named Finalist in Travel Industry Association’s New Innovator Award / April 2007
EZ Yield.com Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007
The Quest is Over for ResortQuest, They Have Discovered EZYield.com! ResortQuest, the nation's leading vacation property management company, has chosen EZ Yield.com as the solution to its channel management needs / January 2007

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