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EZYield.com and SoftBrands Commence Offering of Integrated
Software Suite Through New Global Technology Partnership

New fully integrated software platform combines Web booking engine, online rewards program,
rate assistant, integrated e-marketing tools, GDS connectivity, and channel management
solution for SoftBrands’ PMS clients
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WINTER SPRINGS, FLA. — JULY 1, 2009 — EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, today announced the launch of a custom-developed integration platform for SoftBrands’ global property management systems (PMS), which include Epitome V3, V4 & V5, Medallion, and PORTfolio. Through the integration, SoftBrands’ PMS clients now have the ability to utilize EZYield.com’s full suite of automated distribution and reservation solutions, which include RoomRez, GDSConnect and the EZYield.com channel management system, to seamlessly connect the PMS to every electronic distribution source their hotel uses. 

“Property management systems are the best place to centralize and streamline operations because of the volume of information that can be fed into, and derived from a single database,” stated Ed St. Onge, president of EZYield.com. “With this partnership, we now have the ability to pull rate and inventory settings directly from the SoftBrands PMS to push to all of our OTA and traditional wholesalers, which currently include 430 sites. We can also push reservations from any of our travel partners compatible with our rez-delivery product back to the PMS.  Our WBE and GDS can push and pull ARI and bookings seamlessly, so it is a very powerful and efficient operation.”

While many current SoftBrands clients already use EZYield.com for channel management distribution, the new integrated platform provides hoteliers with the ability to automate and create technological efficiencies that were not previously available. The integrated software suite consists of three additional products: RoomRez, a unique reservations technology for rates and inventory restrictions that is tied directly to a company’s or property’s website; GDSConnect, a two-way link from the PMS to the global distribution systems (GDS); and EZYield.com, the original channel management software with the industry’s largest number of connections to OTAs and third-party reservation services. 

“The addition of complementary specialized technologies to EZYield.com’s industry leading channel management solution has greatly expanded their capabilities,” stated Joseph Flynn, SoftBrands’ VP of sales for Americas, Europe and Africa. “This groundbreaking partnership affects the future of hospitality technology and most importantly provides important benefits for our clients. It has the potential to be one of the most significant, beneficial and technologically advanced integrations we’ve done, and I hope our clients closely examine the advantages our two solutions bring to their bottom line.”

The EZYield.com partnership with SoftBrands is a result of the two companies working closely together for several years in order to develop solutions that benefit their mutual clients. The partnership also represents an investment in continuing this relationship for future technology updates and upgrades. 

“At EZYield.com, we are focused on creating specialized technologies that meet the needs of hoteliers around the world, and our partnerships, like the one with SoftBrands, allow us to provide them with the most advanced and efficient solutions possible,” stated St. Onge. “That customer service mentality has always been a staple of our company and it is a philosophy that we share with SoftBrands and all of our technology partners.” 

For more information, please contact EZYield.com sales at +1 407.629.0900 (press 1), email sales@ezyield.com or visit www.ezyield.com

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc.  Phone: 407.905.0608 or e-mail: ryan@planapr.com.

About SoftBrands Hospitality
SoftBrands Hospitality (www.softbrands.com/hospitality) provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel.  SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA. 

About SoftBrands 
SoftBrands, Inc is a leader in providing software solutions for the businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products.  SoftBrands, which has approximately 775 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa.  Additional information can be found at http://softbrands.com

About EZYield.com
Since introducing the world’s first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,500 hotels in 65 countries utilize EZYield.com’s advanced channel management software to streamline the distribution of rates and inventory to 430 forward distribution channels in multiple languages and 168 currencies. EZYield.com's ASP web-based platform and mobile friendly solutions are designed to give control of online distribution back to the hotelier, with products dynamic and flexible enough to satisfy properties ranging from 40 to 4,000 rooms. EZYield.com maintains regional offices in Asia Pacific, Europe, and the America's, in order to provide continuous live support to their clients around the world. For more information, please visit www.ezyield.com

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Contact:

Debi Moses
Corporate Sales Manager
EZYield.com
sales@ezyield.com
Tel: 407.629.0900, then press 1

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
ryan@planapr.com
Tel: 407.905.0608

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Also See: EZYield.com Expands Technology Offering and Global Presence with Acquisition of HotelProphets; Strategic acquisition deepens scope of proven channel management platform, creating a two way hotel distribution product / June 2009
EZYield.com and Cendyn Agree To Technology Partnership / June 2009
EZYield.com Adds Marketing Reach To High Tech Hoteles’ Expansion; Spanish hospitality group grows two-brands with one technology / May 2009
EZYield.com And Genares Form Technology Partnership / April 2009
EZYield.com And SynXis® Announce Technology Partnership Program / April 2009
EZYield.com to Present Industry Leading Hotel Channel Management Solution at ITB Berlin 2009 / February 2009
EZYield.com Processes 2.1 Million Rate and Inventory Changes in January 2009; Leading channel management solution posts three hundred percent volume increase in year-over-year numbers / February 2009
EZYield.com Integrates With Booking.com To Provide Direct Reservation Delivery / January 2009
EZYield.com North American Sales Manager Reaches 1,000 Property Milestone; Debi Moses signs her 1,000th property contract as the world's leading channel management solution continues growth trend in North American market / January 2009
Amari Hotels & Resorts Chooses EZYield.com Channel Management Solution; Worldwide customer support and advanced technology place EZYield.com above competition for leading Thai hotel company / December 2008
EZYield.com Appoints Richard Dunbar as Director of Website Relations / November 2008
EZYield.com To Present Industry Leading Hotel Channel Management Solution at 2008 World Travel Market / November 2008
EZYield.com Sales Heat up as Travel Markets Cool; Global economic downturn affects hotels' bottom lines, accelerating demand for third party distribution channels / October 2008
EZYield.com To Present Industry Leading Hotel Channel Management Solution at EyeforTravel’s Travel Distribution Summit North America / September 2008
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Synergistic New Partnership Allows EZYield.com Users to Monitor Web 2.0 Sites and Track Online Consumer Generated Content / June 2008
Destination Hotels & Resorts Chooses EZYield.com; Channel management software 'Saves time, seamless and increases sales' / June 2008
Luxe Worldwide Hotels Enjoys the Luxury of EZYield.com's V3 Platform / March 2008
‘We just couldn’t say no to EZ Yield.’ / February 2008
Noble House Hotels and Resorts Continues to Enjoy the Innovation and Simplicity of the EZ Yield.com V3 Channel Management System / January 2008
Sunstream Hotels and Resorts Continues to Benefit After 5 Years As an EZ Yield.com Client / December 2007
Charlestowne Hotels Saves Time with EZ Yield / October 2007
Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as their Channel Management Solution / August 2007
Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007
Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007
Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007
Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007
EZ Yield.com Named Finalist in Travel Industry Association’s New Innovator Award / April 2007
EZ Yield.com Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007
The Quest is Over for ResortQuest, They Have Discovered EZYield.com! ResortQuest, the nation's leading vacation property management company, has chosen EZ Yield.com as the solution to its channel management needs / January 2007

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