Hotel Online
News for the Hospitality Executive


.

Synergistic New Partnership Allows EZYield.com Users to Monitor Web 2.0
Sites and Track Online Consumer Generated Content
.
..

SAN DIEGO, CALIF. & ORLANDO — JUNE 12, 2008 — Avalon Report Corporation, a leading provider of Web 2.0 monitoring solutions, and EZYield.com, the originator of automated online channel management solutions for the hospitality industry, today announced they have entered into a partnership to offer EZYield.com’s extensive hotel portfolio the ability to monitor influential Web 2.0 sites. The agreement designates EZYield.com as an Authorized Reseller of the Avalon BUZZ Report©, enabling EZYield.com to offer established and prospective customers an easy to use, intuitive reporting method of tracking influential virtual guest comments, ratings and shared visual content with a click of the mouse. 

“With 60% of consumers considering Customer Generated Content (CGC) before making travel plans, rate management is rapidly evolving into value management,” states Ed St. Onge, president of EZYield.com. “The Avalon BUZZ Report offers an exciting opportunity by expanding our suite of services with a leading Web 2.0 product. As the industry’s awareness of CGC matures, hospitality companies will turn to proven leaders to meet their changing needs. The established expertise of EZYield.com puts us in a unique position to offer the leading Web 2.0 auditing report, The Avalon BUZZ Report. The new partnership makes EZYield.com an even more relevant partner in maneuvering the changing landscape of hotel rate-value management.”

The need to monitor the ever-growing trend of online comments is obvious. The on-demand Avalon BUZZ Report is designed to help hotels take a proactive approach to guarding their online reputation, and deploy the most proven perception management service in the industry. 

"There is a keen philosophical synergy between our companies,” says Maureen Dime, president of Avalon Report. “Like EZYield.com, we are energized by change in the hotel industry, not fearful of it.   We share a common dedication to helping hoteliers understand and master those changes. The partnership with EZYield.com allows the Avalon BUZZ Report to have a measurable market penetration within an impressive client portfolio and furthers services to help conquer the ‘tidal wave of whispers’ that is becoming the new comment card for hotel operators everywhere.” 

About Avalon Report Corporation 
Avalon BUZZ Report©, the industry’s first and most proven Web 2.0 solution, tracks influential online Consumer Generated Content. The Avalon BUZZ Report© delivers complete traveler reviews, traveler satisfaction ratings, candid traveler photos, videos, total number of reviews and average scores per site. Avalon Report’s proven technology enables hotels to monitor virtual guest comments in real-time. With a click of a mouse, the time saving, on-demand service summarizes all key social networking elements in easy to read, graphics rich dashboard and excel formats.  For more information on this solution, or other Avalon Report services, visit www.avalonreport.com.

About EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction of the world’s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties around the globe utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic Web-based platform allows hoteliers to simultaneously manage all contracted Web sites through one easy to use interface, offering multiple languages and currencies to more than 300 Web sites worldwide. With headquarters in Altamonte Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.

.
Contact:

Debi Moses
Sales Manager
EZYield.com
sales@ezyield.com
Tel: 407.629.0900 x16

Media Inquiries, contact:
Ryan Marks
Plan A Public Relations & Marketing, Inc.
ryan@planapr.com
Tel: 407.905.0608

Shannon Pipes
Public Relations Manager
Avalon Report
bizdev@avalonreport.com
Tel: 619.993.1234

.

Also See: Destination Hotels & Resorts Chooses EZYield.com; Channel management software 'Saves time, seamless and increases sales' / June 2008
Luxe Worldwide Hotels Enjoys the Luxury of EZYield.com's V3 Platform / March 2008
‘We just couldn’t say no to EZ Yield.’ / February 2008
Noble House Hotels and Resorts Continues to Enjoy the Innovation and Simplicity of the EZ Yield.com V3 Channel Management System / January 2008
Sunstream Hotels and Resorts Continues to Benefit After 5 Years As an EZ Yield.com Client / December 2007
Charlestowne Hotels Saves Time with EZ Yield / October 2007
Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3 as their Channel Management Solution / August 2007
Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007
Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007
Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007
Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007
EZ Yield.com Named Finalist in Travel Industry Association’s New Innovator Award / April 2007
EZ Yield.com Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007
The Quest is Over for ResortQuest, They Have Discovered EZYield.com! ResortQuest, the nation's leading vacation property management company, has chosen EZ Yield.com as the solution to its channel management needs / January 2007

.



To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Ideas&Trends

Please contact Hotel.Onlinewith your comments and suggestions.