�With 60% of consumers considering Customer Generated Content (CGC) before making travel plans, rate management is rapidly evolving into value management,� states Ed St. Onge, president of EZYield.com. �The Avalon BUZZ Report offers an exciting opportunity by expanding our suite of services with a leading Web 2.0 product. As the industry�s awareness of CGC matures, hospitality companies will turn to proven leaders to meet their changing needs. The established expertise of EZYield.com puts us in a unique position to offer the leading Web 2.0 auditing report, The Avalon BUZZ Report. The new partnership makes EZYield.com an even more relevant partner in maneuvering the changing landscape of hotel rate-value management.�

The need to monitor the ever-growing trend of online comments is obvious. The on-demand Avalon BUZZ Report is designed to help hotels take a proactive approach to guarding their online reputation, and deploy the most proven perception management service in the industry. 

"There is a keen philosophical synergy between our companies,� says Maureen Dime, president of Avalon Report. �Like EZYield.com, we are energized by change in the hotel industry, not fearful of it.   We share a common dedication to helping hoteliers understand and master those changes. The partnership with EZYield.com allows the Avalon BUZZ Report to have a measurable market penetration within an impressive client portfolio and furthers services to help conquer the �tidal wave of whispers� that is becoming the new comment card for hotel operators everywhere.� 

About Avalon Report Corporation 
Avalon BUZZ Report©, the industry�s first and most proven Web 2.0 solution, tracks influential online Consumer Generated Content. The Avalon BUZZ Report© delivers complete traveler reviews, traveler satisfaction ratings, candid traveler photos, videos, total number of reviews and average scores per site. Avalon Report�s proven technology enables hotels to monitor virtual guest comments in real-time. With a click of a mouse, the time saving, on-demand service summarizes all key social networking elements in easy to read, graphics rich dashboard and excel formats.  For more information on this solution, or other Avalon Report services, visit www.avalonreport.com.

About EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction of the world�s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties around the globe utilize EZYield.com�s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com�s dynamic Web-based platform allows hoteliers to simultaneously manage all contracted Web sites through one easy to use interface, offering multiple languages and currencies to more than 300 Web sites worldwide. With headquarters in Altamonte Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.