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Frankfurt, Germany and Rome, Italy (March 9, 2009) � Global hotel distribution leader Trust International secured a new contract and has implemented its full centralized reservation system (CRS) suite for Rome-based Charming Hotels and Resorts, which operates 33 properties in Italy. After a thorough analysis of distribution technology vendors, Charming Hotels� requirements for uncompromised distribution excellence, superior service levels and full range of proven CRS products led them to choose Trust International as their full service distribution technology provider. Since the February 24th system cutover, Charming Hotels is using Voyager|CRS to connect to all GDS and Internet distribution systems and Trust|Booker 2.0, the most flexible Internet booking engine in the market, to power their website www.TheCharmingHotels.com. The Trust|CRO call center module is powering Charming Hotel�s own voice reservation department. �Selecting the right CRS is critical for us as we do not want to compromise on best distribution reach and technology,� said Luigi de Simone Niquesa, President, Charming Hotels and Resorts. �We believe that Trust International�s distribution services position us well for future growth and we are already benefiting from better efficiencies and better customer service.� �We are very proud to have Charming Hotels and Resorts prestigious group of luxury hotels join our continually growing client list,� said Richard Wiegmann, COO & Managing Director of Trust International. �Our excellence in technology and reservation service delivery is ideally suited to Charming Hotels� needs. With distribution in the hands of a proven expert with a 20-year track record of success, it allows Charming Hotels to concentrate on its brand positioning and marketing to drive the bottom line.� About Charming Hotels & Resorts The international network Charming Hotels and Resorts was founded in 1987 to bring together independent affiliated hotels selected for charm and exclusive services. The network intends to satisfy a very demanding target represented by high-profile travelers. The Charming Hotels & Resorts brand is owned by TCL Hospitality & Travel, an Italian company which has been operating in hotel management for more than 20 years. The network provides its affiliated hotels with a wide range of tools, technologies and specialized services aimed to increase distribution, sales and promotion activities on the international market. For further information visit www.charminghr.com About Trust International Hotel Reservation Services GmbH
Via Trust�s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. (www.trustinternational.com) Visit Trust International at the ITB Conference
and Expo in Berlin, March 11-15, 2009,
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