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Trust International Wins Hotel CRS Contract
for Charming Hotels and Resorts

Frankfurt, Germany and Rome, Italy (March 9, 2009) — Global hotel distribution leader Trust International secured a new contract and has implemented its full centralized reservation system (CRS) suite for Rome-based Charming Hotels and Resorts, which operates 33 properties in Italy.

After a thorough analysis of distribution technology vendors, Charming Hotels’ requirements for uncompromised distribution excellence, superior service levels and full range of proven CRS products led them to choose Trust International as their full service distribution technology provider. Since the February 24th system cutover, Charming Hotels is using Voyager|CRS to connect to all GDS and Internet distribution systems and Trust|Booker 2.0, the most flexible Internet booking engine in the market, to power their website  The Trust|CRO call center module is powering Charming Hotel’s own voice reservation department. 

“Selecting the right CRS is critical for us as we do not want to compromise on best distribution reach and technology,” said Luigi de Simone Niquesa, President, Charming Hotels and Resorts.  “We believe that Trust International’s distribution services position us well for future growth and we are already benefiting from better efficiencies and better customer service.”

“We are very proud to have Charming Hotels and Resorts prestigious group of luxury hotels join our continually growing client list,” said Richard Wiegmann, COO & Managing Director of Trust International. “Our excellence in technology and reservation service delivery is ideally suited to Charming Hotels’ needs.  With distribution in the hands of a proven expert with a 20-year track record of success, it allows Charming Hotels to concentrate on its brand positioning and marketing to drive the bottom line.”

About Charming Hotels & Resorts 

The international network Charming Hotels and Resorts was founded in 1987 to bring together independent affiliated hotels selected for charm and exclusive services. The network intends to satisfy a very demanding target represented by high-profile travelers. The Charming Hotels & Resorts brand is owned by TCL Hospitality & Travel, an Italian company which has been operating in hotel management for more than 20 years. The network provides its affiliated hotels with a wide range of tools, technologies and specialized services aimed to increase distribution, sales and promotion activities on the international market.  For further information visit 

About Trust International Hotel Reservation Services GmbH

Celebrating 20 years of excellence and success in 2009, Trust International continues to build upon its legacy of leadership in hotel central reservation technology and distribution worldwide and strengthen its contribution as a valued and trusted international hospitality partner. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. (

Visit Trust International at the ITB Conference and Expo in Berlin, March 11-15, 2009,
Booth 202 in Hall 9 of the Exhibition Grounds where Trust will be celebrating its
20th anniversary and showcasing its newest products and services.


Anna Rocca 
Charming Hotels & Resorts Press Office 
Ph. +39 06 97 74 59 10? --

Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 –

Christiane Seelgen
Trust International
Tel.+49 (0)69 66 40 89 15 03 -

Also See: Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009
Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009
Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008
Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008
Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008
Trust International Establishes Interface with / October 2008
Trust International Secures New Contract With Motel One Chain, Escorts Budget Niche Leader Into CRS Arena / October 2008
Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008
Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008
Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008
Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008
Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008
The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008
Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008
TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008
Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008
Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008
NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008
Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008
Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007
Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007
TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007

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