News for the Hospitality Executive |
The Woodlands (
“This is an
immensely exciting
development for our team and for our portfolio of properties here at
Benchmark
Hospitality International,” said Ms. Nugent. “In
addition to this service being unique among
independent management
companies that specialize in operating hotels and resorts, our new
chain code
provides an exclusive Benchmark brand portal within the GDS directly to
travel
agents globally, which previously did not exist.” Nugent continued
with,
“Benchmark’s new BE chain code will
help our company stay in even closer touch with travel professionals,
growing
the company’s volume of business originating from this critically
important
market segment. It will also enable us
to provide preferred rates, room types, special promotions, as well as
up-to-the-minute availability across the company’s diverse luxury
portfolio
through all GDS and online distribution channels.”
The key benefit
of the new BE code is that it significantly aids in
travel agent searches for Benchmark hotels & resorts through the
Sabre,
Amadeus, Worldspan and Galileo GDS. The
new chain code enables travel agents, travel professionals and travel
consortia
to locate, learn about and book a Benchmark Hospitality property with
considerably more ease than previously. The
code will also enable travel agents to book across the
Benchmark Hospitality International portfolio,
as all
participating Benchmark hotels and resorts will be visible to travel
professionals with each new booking, making properties within Benchmark
– as
well as their unique destinations -- far more accessible than at any
point
previously in the company’s three decade history. Benchmark
recently launched the
new chain code with a special introductory promotion targeting travel
agents. Entitled “BE part of something special,”
the
promotion provided 50% savings for travel agents visiting a Benchmark
property,
and 25% savings for their clients booking a Benchmark Hospitality
property. The company partnered with TravelClick, the leading
provider of
revenue generating solutions for hoteliers across the globe, to develop
and
launch the new proprietary BE private
label chain code. Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Resorts & HotelsSM. The independent company, launched in 1980, is a worldwide organization operating properties in major metropolitan and resort destinations. Benchmark's international headquarters is located in The Woodlands, |
Contact:
Ken Ellens KEN ELLENS COMMUNICATIONS 201-758-2864-Phone / 201-951-9511-Cell [email protected] |