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Eye on Innovation:  Flow-Through Business Analysis

1-minute video: Julie Keyser-Squires explains the benefits of flow-through.

More Info on Flow-through Business Analysis: Flow-Through Viewpoint

ATLANTA, GA - May 26, 2009 -- Softscribe Inc.'s "Eye on Innovation" solution series is a monthly video press release that gives hotel operators a quick boost in business confidence by spotlighting a technique, idea or strategy that can improve topline revenue, guest loyalty or operating efficiency 


Joseph S. Bello, CHA, vice president, asset management, Inland American Lodging Advisors, Inc. and the Inland Asset Management Team. 

Warren Winslow, CPA, CHAE, CHTP, Corporate Controller for Peabody Hotel Group 

Where they innovated:

At 103 properties controlled by Inland American Lodging Advisors (IALA) and owned by Inland American Lodging Corporation. 

At Peabody Hotel Group, which operates three of its own branded properties and six additional hotels with Hilton and IHG flags. 

What they innovated: 

First, both leaders automated the flow through reporting process that calculates after budget profitability for departments, properties and hotel groups.  Then, they used the tool to develop stronger managers. 

“A low Gross Operating Profit flow-through triggers greater focus on a hotel by our asset management team, as well as our various management companies.  This helps us develop critiques and action plans together that ultimately maximizes ownership value.” – Joseph Bello

 “When your property teams are educated regarding the foundation and application of flow-through, they are inevitably better managers, because they understand what it takes to retain and allow more revenue to flow to the bottom line.” - Warren Winslow

Who helped: 

The professional team at Aptech Computer Systems, Inc. with Aptech’s Executive® business intelligence tool. 

Can you innovate too?


1.  Focus on flow-through whether you calculate it manually or with an automated system. 
2.  Continue to pay close attention to the impact your expenses have on new revenue. 
3.  Train your team to monitor your flow-through score weekly. 

Softscribe Inc., Julie Keyser-Squires, Julie(at)softscribeinc(dot)com, 404-256-5512 
Aptech Computer Systems, Jill Wilder, vueinfo(at)aptech-inc(dot)com, 412-963-7440 

About Softscribe® Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   We do this with an emphasis on relationships and our own blend of emerging social media + traditional public relations + technology-based solutions.  We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would love to help you, too. For more information please visit



Media Contact:

Julie Keyser-Squires, APR 
Softscribe Inc. 
180 River Springs Drive NW 
Atlanta, GA 30328 
Phone: (404)256-5512 
Email:  Julie(at)softscribeinc(dot)com

Also See Softscribe Inks Joint Venture with LEAP Integrated Marketing Solutions in Singapore / April 2009
Softscribe Inc s Eye on Innovation solution series: Yield Management with Two-Way GDS / March 2009
Softscribe Launches Video Email Snacks / One-Minute Video Face Mails Create Personal Messaging Experiences, Up to 25% Jump in Click Throughs / January 2009
Softscribe to Sponsor Youth Birding Competition for 4th Consecutive Year; Committed to Helping Young People Build Lifelong Learning Habits and a Respect for Nature, PR Firm Helps Georgia DNR Program Soar / November 2008
Softscribe® Inc. Renews Five Existing Hospitality Clients; Trust, Partnership, Futuristic Thinking and Increased Sales Cited as Renewal Reasons / July 2008
Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008
Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008
Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007
Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006
How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006
Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006
Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


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