New Media, ‘Green’ Top the List; High level trends from three 1Q’08 Conferences are:
New media creates online communities; Green is the new luxury;
Hoteliers are tasked to make foreign visitors feel welcome
|Atlanta, GA – April 23, 2008 – Executives
from Softscribe® Inc.,
relations firm that helps technology companies achieve their objectives
for hospitality and tourism, today reported on top industry trends
from three separate conferences during the first quarter of 2008.
Major trends identified are: Hoteliers are creating online communities
with new media; Green is the new ‘luxury,’ and operators are tasked to
make foreign visitors feel welcome.
Softscribe executives attended Hotel Technology Next Generation (HTNG) 2008 Member’s Meeting and Conference, The America’s Lodging Investment Summit (ALIS), and the Atlanta-based Social Media Conference (SoCon) ‘08.
Recap article for Hospitality Upgrade: ALIS 2008: Every Cloud Has a Green Lining
Hotel Technology Next Generation 2008 (HTNG)
At SoCon ‘08, a one-day gathering of 250-plus Atlanta-area new media pundits and participants, the focus was on “embracing the swarm.”
“Embracing the swarm is Rule #1 of the Networked Economy, which says ‘As power flows away from the center, the competitive advantage belongs to those who learn how to embrace decentralized points of control,’” said Julie Keyser-Squires, CFO of Softscribe Inc. “New media makes that possible.”
Major SoCon ’08 trends included:
About Softscribe Inc.
Julie Keyser-Squires, APR
|Also See:||Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008|
|Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007|
|Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006|
|How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006|
|Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006|
|Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006|
|Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006|
|Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006|
|Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005|