Hotel Online  Special Report


Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; 
Team Event for Teens Develops Professional Abilities:  
People Skills, Goal Achievement, Respect for Nature
ATLANTA, May 10, 2006 – Softscribe Inc., a technology public relations firm focused on driving sales for companies targeting the hospitality market, today announced its sponsorship of the Georgia Department of Natural Resources’ first annual Youth Birding Competition.  Sixteen teams of 68 young people ages 7 to 17 from all over Georgia participated in the one-day event on April 23, which coincided with the peak of the spring bird migration.  The teams competed for 18 hours – from shortly after midnight to 6 p.m. Sunday evening, when the students reported their results at the Charlie Elliott Wildlife Center near Mansfield, Georgia, 40 miles east of Atlanta.   

“In the public relations profession, and for all the clients we serve, our success hinges on having excellent people skills, “ said, Julie Keyser-Squires, vice president of Softscribe Inc.  “Many young people today spend so much time isolated – or chatting – on electronic media instead of face-to-face with peers.  Getting involved in team events that include the natural world teaches an adolescent observation, empathy, respect for the environment, cooperation and communication.  Roll all these elements together and you will eventually develop a professional with outstanding people skills.”

Michael Squires, president of Softscribe Inc., said, “Our corporate values include the importance of family, community and education.  We also believe in a triple bottom line: profit, community and the environment.  This, plus my personal interest in educating children, makes supporting the Georgia DNR’s new annual Youth Birding Competition a perfect fit for Softscribe.“  Squires also co-founded and volunteered at the School by the Chattahoochee River science program for teens from 2000 to 2004 in conjunction with the Chattahoochee River Nature Center in Roswell, Georgia.

Tim Keyes, the DNR wildlife biologist in charge of the Youth Birding Competition, said:  “Many teams crisscrossed the state but all finished at a riotous banquet and awards ceremony at the Charlie Elliott Wildlife Center.  We gave away 20 pairs of quality binoculars, countless field glasses, bird feeders, posters and bird CD-ROMs.  I have two favorite quotes from the day: one is “We got all the owls and chuck-wills-widow and whip-poor-will, and our total is 31 species,” from the Thunderbirders before breakfast on Sunday morning.  I also liked the Nerdy Birders talking about their final and one hundredth species for the day, “Our last bird was the Blue Grosbeak!  Perfect because it is on our T-shirt.”  Keyes said other teams included The Kinglets, Country Cuckoos, G’nats, Mansfield Eagles in Action, Homeschool Hummers, Vacillating Vireos, and the Huntley Hills Hawks.

In addition to Softscribe, supporters of the Youth Birding Event included T.E.R.N., GOS, Atlanta Audubon Society, Eagle Optics, Alpen Optics, Thayer Birding Software, Droll Yankee bird feeders, parents who chauffeured, team mentors and volunteers.

Separately, community projects sponsored by Softscribe’s clients include NORTHWIND’s  annual Christmas toy drive for children in the Markham, Ontario, Canada area.  Aptech Computer Systems Inc. finances a team of bikers riding in the MS Bike Tour® 150 fund raiser through the National Multiple Sclerosis Society’s Allegheny District Chapter. 

About Softscribe Inc.
Founded in 1999, Softscribe Inc. practices true public relations, not just publicity, to help technology companies targeting the US government, healthcare and hospitality industries drive product sales and solidify their brands. The company does this through a blend of traditional one-to-one-marketing public relations and imaginative Search Marketing with an emphasis on media and influencer relationships, writing and a focus on messaging strategy.  Softscribe is honored to be chosen by Aptech Computer Systems, Inc., Gold Key Solutions, Hospitality Safe, LodgeNet Entertainment Corporation, NORTHWIND, Manugistics, Troux Technologies and many other leading technology companies. For more information please visit


Julie Keyser-Squires, APR
Softscribe Inc.

Also See: Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.