Hotel Online  Special Report

Softscribe® Inc. Wins Two New Clients
MEGA International, The Rainmaker Group
Boost Visibility, Growth
ATLANTA, September 26, 2006 – Softscribe® Inc., a technology public relations firm focused on driving sales for companies targeting the US government, healthcare and hospitality markets, today announced that is has won two new clients.  They are MEGA International, out of Massachusetts, the global leader in business process analysis and enterprise architecture modeling solutions; and Atlanta-based The Rainmaker Group, a software and services company that maximizes total property profitability for operators of casino hotels and other hospitality enterprises.  MEGA and Rainmaker selected Softscribe Inc. to launch an awards program, and a strategic media relations and writing program, respectively.

“Although we already have an effective public relations program, we were looking to showcase our clients’ successes through a targeted awards program,” said Michelle Miakos, Senior Vice President of North America and Latin America with MEGA International.  “Softscribe’s deep expertise in both Enterprise Architecture and the government market were factors in our decision to engage them.” 

Tammy Farley, Principal with The Rainmaker Group, said, “Our goals are to establish brand  recognition for Rainmaker and to increase sales to hotel casinos.  Based on Softscribe’s track record and approach to public relations, we know they can enable these objectives.” 

Softscribe’s President, Michael Squires, said, “A common denominator MEGA International and The Rainmaker Group share is the universal respect and enthusiasm of their clients.  This makes them ideal candidates for our CustomerYieldSM program and editorial awards and interviews.  We are honored to be associated with companies that are so well respected in their fields.”

About MEGA International

MEGA, founded in 1991, does business in North America and Europe through operations and affiliates in the United States, United Kingdom, Germany, France, Italy, Canada, Mexico, and recently in Japan, Central and Eastern Europe. MEGA International clients include US Department of Agriculture, US Department of Transportation, US Department of Homeland Security, NASA, Cox Enterprises, DirecTV, GeoEye, Morgan Stanley, National City Bank, Nissan, NEXTEL, Novartis, Cardinal Health, and Wyeth.

Since the creation of MEGA, the company's sole objective has been to provide its customers with the best business process and enterprise architecture solutions. The MEGA value-driven approach combines proven methods, modeling software and consulting to deliver an enterprise repository to the client. This repository provides executives and operational managers with the ability to understand, discover, align and control information at the enterprise level. 

Michael B. Squires, President
Softscribe® Inc.
About The Rainmaker Group

The Rainmaker Group is a software and services company that provides the revolution SM product suite, powered by JDA, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers while developing more effective business processes.  Rainmaker incorporated in 1998 and its clients include Boyd Gaming, Harrah’s Entertainment, MGM MIRAGE, Omni Hotels, IP Biloxi, Trump Entertainment Resorts and other leading hotel and multifamily housing companies.

About Softscribe® Inc.

Founded in 1999, Softscribe Inc. practices true public relations, not just publicity, to help technology companies targeting the US government, hospitality and healthcare industries drive product sales and solidify their brands. The company does this through a blend of traditional one-to-one-marketing public relations and imaginative Search Marketing with an emphasis on media and influencer relationships, writing and a focus on messaging strategy.  Softscribe’s clients include Aptech Computer Systems, Inc., Gold Key Solutions, JDA/Manugistics, LodgeNet  Entertainment Corporation, MEGA International, NORTHWIND, The Rainmaker Group and many other leading technology companies. For more information please visit http://www.Softscribe®


Julie Keyser-Squires, APR
Softscribe Inc.

Also See: Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


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