Hotel Online
News for the Hospitality Executive

Softscribe Launches Video Email Snacks

One-Minute Video Face Mails Create Personal Messaging
Experiences, Up to 25% Jump in Click Throughs
.


ATLANTA, January 13, 2009 - Softscribe Inc., a technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced the launch of its Video Email Snacks social media product that enables clients to reach out more effectively to key audiences. The one-minute video emails, which include a brief personal message from a familiar company executive and links to more in-depth material, are used by companies to:
  • Improve the quality of customer references; 
  • Educate customers to better use company products; 
  • Drive visitors to a User’s Forum on client or social media websites; 
  • Close the gap of explaining concepts that are too complex for the written word; 
  • Enable users to share best practices with each other.
Sample Video Email Snacks:  Twitter - Are Your Customers There Without You?

Blog about Twitter: Twitter, Hawaii, Relationships and Rule #9

“Video Email Snacks are short, entertaining, high value ‘face mails’ that a viewer can access at the best time for them during their day,” said Michael Squires, president of Softscribe Inc., which provides marketing and communications programs for green tourism and hospitality, green government and related markets.  “It works.  In a case study on how to add video to an email, Marketing Sherpa reports up to a 25% jump in conversions.”  Squires noted Softscribe’s own version of Video Email Snacks, a free quarterly email called Marketing Snacks, delivers insights to clients, prospects and influencers about new media and other high value topics that help companies achieve their business goals.

For more information or to sign up to receive your free online copy of quarterly Marketing Snacks, give us a shout at www.softscribeinc.com .

About Softscribe® Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   We do this with an emphasis on relationships and our own blend of emerging new media + traditional public relations + technology-based solutions.  We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsProJDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would love to help you, too. For more information please visit http://www.softscribeinc.com/


Contact:

Julie Keyser-Squires, APR 
Softscribe Inc. 
Julie@softscribeinc.com
(404)256-5512 
http://www.softscribeinc.com
 

.

Also See: Softscribe to Sponsor Youth Birding Competition for 4th Consecutive Year; Committed to Helping Young People Build Lifelong Learning Habits and a Respect for Nature, PR Firm Helps Georgia DNR Program Soar / November 2008
Softscribe® Inc. Renews Five Existing Hospitality Clients; Trust, Partnership, Futuristic Thinking and Increased Sales Cited as Renewal Reasons / July 2008
Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008
Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008
Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007
Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006
How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006
Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006
Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005

.


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.