Hotel Online  Special Report


 Softscribe Inc. Spins Off Keyword Research, Website
Optimization as Standalone Products
Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords,
optimized Web pages to boost search engine visibility, increase sales.

ATLANTA, June 6, 2007 – Softscribe® Inc., a technology public relations firm focused on driving sales for companies in vertical markets, today announced it will offer keyword research and website optimization services to hotel operators and other companies as standalone products.  The firm’s signature KeywordCapitalSMkeyword phrase research and WebScribe® website optimization services were previously available only to retainer clients.

“Two events triggered our decision to offer KeywordCapital and WebScribe as standalone services to hotel operators and other companies in our vertical markets,” said Softscribe President Michael Squires. “We added additional best-in-class talent to oversee our online marketing, search engine optimization and keyword research services, and we experienced a sharp increase in demand from clients and prospects for help with Web visibility.”

Squires explained further, “To generate increased leads from the Internet, hotel operators and other companies must optimize for two key audiences:  users and search engines.  Fresh content, link building campaigns and keywords are the biggest attractors for search engines.”   Squires also said the optimization process exponentially increases the value of a company’s existing investment in marketing writing and messaging.

KeywordCapital’s deliverable includes 100 optimized keyword phrases specific for each hotel operator or other client.  After an analysis of each client’s site and upon request, Softscribe also delivers WebScribe, which includes the appropriate number of optimized gateway – or high value entry – pages with optimized keywords in URLs, title tags, meta descriptions, meta keywords and in-page text. 

Michael B. Squires is president
of Softscribe Inc.
Clients JDA® Software Group, Inc. (Nasdaq:JDAS) and Aptech Computer Systems, Inc. deployed Softscribe’s expanded KeywordCapital and WebScribe products in 1Q and 2Q’07, respectively.

About Softscribe® Inc.

Founded in 1999, Softscribe Inc. practices true public relations, not just publicity, to help technology companies targeting vertical markets drive sales and solidify their brands. The company does this through one-to-one-marketing public relations balanced with the imaginative use of emerging Social Media.  Softscribe increases client visibility in specific markets with keyword optimized writing, media and influencer relationships, and a focus on relevant messaging strategy.  Softscribe’s clients include Aptech Computer Systems, Inc., Gold Key Solutions, Government Futures, JDA Software Group, Inc., Newmarket International, NORTHWIND-Maestro PMS, The Rainmaker Group, NxTV Inc. and many other leading technology and service companies.  For more information please visit


Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
Also See: Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006
How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006
Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006
Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006
Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006
Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006
Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005

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